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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN PADA PRODUK SCARLETT MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING (STUDI PADA MAHASISWI FEB UNARS SITUBONDO) Murtakiyah, Wardah; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 9 (2024): SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i9.5200

Abstract

Marketing has an important role in a company, for this reason, the skincare industry, which is growing rapidly from year to year, must implement good marketing management in order to produce and provide products that can meet the needs and desires of consumers. The aim of this research is to analyze and test the factors that influence consumer satisfaction with Scarlett products through purchasing decisions. This research is quantitative research. The populations in this study were female students from the Faculty of Economics and Business UNARS SITUBONDO. The sampling technique was determined using purposive sampling. The data analysis and hypothesis testing in this research used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that brand image has no significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, promotion has no significant effect on purchasing decisions, brand image has no significant effect on consumer satisfaction, product quality has no has a significant effect on consumer satisfaction, promotion has no significant effect on consumer satisfaction, purchasing decisions have a significant effect on consumer satisfaction. The results of the indirect influence hypothesis test show that the brand image variable has no significant effect on consumer satisfaction through purchasing decisions, product quality has a significant effect on consumer satisfaction through purchasing decisions, and promotion has no significant effect on consumer satisfaction through purchasing decisions.
ANALISIS LOKASI DAN KUALITAS PELAYANAN DALAM MENENTUKAN KEPUASAN KONSUMEN DENGAN MEDIASI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA RUMAH MAKAN BIRU DAUN DI KABUPATEN SITUBONDO Majid, Fathul; Ediyanto, Ediyanto; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.703 KB) | DOI: 10.36841/jme.v1i9.2238

Abstract

Marketing is a social and managerial process by which individuals or groups get what they need and what they want through the creation, offering, and exchange of everything of value with another person or society.Whether Location has a significant effect on Purchasing Decisions. Population This study used a simple random sampling method by distributing questionnaires to customers or consumers at the Biru Daun Restaurant. The purpose of this study is to determine data analysis and hypothesis testing in this study using the Structural Equation Model – Partial Least Square (PLS-SEM). Based on hypothesis tests using the SMART PLS 3.0 application, it shows that Location has a significant positive effect on purchasing decisions. The quality of service has a significant positive effect on purchasing decisions. Location has a positive but insignificant effect on customer satisfaction. Service quality has a positive but insignificant effect on customer satisfaction. Purchasing decisions have a significant positive effect on consumer satisfaction. Location to Consumer satisfaction through purchasing decisions has a significant positive effect. The quality of service to customer satisfaction through purchasing decisions has a significant positive effect.
PENGARUH LOKASI DAN KUALITAS PRODUK DALAM MENENTUKAN MINAT BELI ULANG PADA TOKO INAYAH STORE DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Aisyah, Yunia; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 5 (2022): MEI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.223 KB) | DOI: 10.36841/jme.v1i5.2148

Abstract

Clothing is the most important element to protect and beautify one's appearance. Along with the development of human life, clothing is usually used as a symbol of status, position, or position of someone who wears it. Therefore, choosing quality clothing products in order to maintain appearance and look elegant in public. The purpose of this study is to analyze and test the Effect of Location and Product Quality on Repurchase Interest at Inayah Stores through Consumer Satisfaction. This research is an explanatory research. The population in this study are consumers of the Inayah Store. The sampling technique was determined by quota sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that location has a significant positive effect on consumer satisfaction, product quality has a significant positive effect on consumer satisfaction, location has a significant positive effect on repurchase interest, product quality has no significant positive effect on repurchase interest, Consumer satisfaction has a significant positive effect on repurchase intention. The results of the hypothesis test of location on repurchase intention through consumer satisfaction have a significant positive effect, product quality on repurchase interest through consumer satisfaction has a positive but not significant effect.
PENGARUH KERAGAMAN PRODUK DAN ENDORSER TERHADAP KEPUASAN KONSUMEN PADA CAFE D’POTO SITUBONDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Kholifah, Unniatul; Kusnadi, Edy; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (782.456 KB) | DOI: 10.36841/jme.v1i4.2092

Abstract

Marketing is the activity, set of institutions, and steps involved in creating, informing, communicating, and exchanging offerings that have value for consumers. That way creating, informing, communicating is the right marketing strategy that can increase the development of Cafe D'poto in Situbondo. The purpose of this study was to analyze and test the effect of product diversity and endorser on consumer satisfaction at Cafe D'poto Situbondo with purchase intention as an Intervening Variable. The population of this research is all consumers of Cafe D'poto, Sumberkolak Village, Panarukan District, Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product diversity has a significant positive effect on purchase intention, endorser has a positive significant effect on purchase intention, product diversity has a positive but not significant effect on consumer satisfaction, endorser has a positive but not significant effect on satisfaction consumers, purchase intention has a significant positive effect on consumer satisfaction, product diversity on consumer satisfaction through purchase intention has a significant positive effect, endorsers on consumer satisfaction through purchase intention have a significant positive effect.
PENGARUH KUALITAS PELAYANAN, FASILITAS DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PASIEN RAWAT INAP PADA RSUD ASEMBAGUS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Kurniawan, Amelia Tri Amanda; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 1 (2024): JANUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4700

Abstract

This research aims to determine the role of satisfaction in mediating service quality, facilities, and company image in the loyalty of inpatients at Asembagus Regional Hospital. The population in this study were all inpatients at Asembagus Regional Hospital. The sampling technique used in this research is the probability sampling method, which uses a random sampling technique. Data analysis and hypothesis testing in this research used the Partial Least Square - Structural Equation Model (PLS-SEM). The research results show that service quality has a positive and significant effect on satisfaction, facilities have a positive but not significant effect on satisfaction, company image has a positive and significant effect on satisfaction, company image has a significant effect on satisfaction, company image has a positive but not significant effect on patient loyalty, facilities has a positive and significant effect on patient loyalty, service quality has a positive and significant effect on patient loyalty, satisfaction has a positive and significant effect on patient loyalty, service quality has a positive but not significant effect on patient loyalty through satisfaction, facilities have a positive but not significant effect on patient loyalty through satisfaction, company image have a positive and significant effect on patient loyalty through satisfaction.
PENGARUH LITERASI KEUANGAN, SIKAP KEUANGAN DAN PENGGUNAAN FINANCIAL TECHNOLOGY TERHADAP KEPUTUSAN INVESTASI MELALUI PERILAKU KEUANGAN SEBAGAI VARIABEL MODERATING PADA SISWA SMA NEGERI 1 SITUBONDO Danial, Muhammad; Fandiyanto, Randika; Ariyantiningsih, Febri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 8 (2024): AGUSTUS 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i8.5125

Abstract

The aim of this research is to analyze the influence of variablesThe Influence of Financial Literacy, Financial Attitudes and Use of Financial Technology on Investment Decisions through Financial Behavior as a Moderating Variable in Situbondo 1 Public High School Students. By using the Partial Least Square (PLS) Structural equation model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application. Financial literacy has a negative but significant effect on investment decisions, Financial attitude has a negative but not significant effect on investment decisions, Use of Financial Technology has a positive but not significant effect on investment decisions, Financial behavior is significantly moderating variable for the influence of financial literacy on investment decisions, financial behavior is significantly the moderating variable for the influence of financial attitudes on investment decisions, and financial behavior is significantly the moderating variable for the influence of the use of financial technology on investment decisions.
PENGARUH DIKLAT DAN KOMPETENSI ASN TERHADAP KINERJA ASN MELALUI DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING PADA DINAS PERTANIAN DAN KETAHANAN PANGAN KABUPATEN BONDOWOSO Kholis, Nur; Kusnadi, Edy; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (743.571 KB) | DOI: 10.36841/jme.v1i9.2226

Abstract

Human resource management is a field of management that specializes in studying the relationship and role of humans in organizations, facing the current of globalization, human resources are very dominant in playing a role in organizational activities and activities, human resources are also seen as the most valuable asset and have a very important role. In the survival of the organization, the purpose of this study is to analyze and test, the effect of ASN Training and Competence on ASN Performance through ASN Work Discipline as an Intervening Variable at the Department of Agriculture and Food Security in Bondowoso Regency. Bondowoso district. The sampling method was determined by non-probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that Education and Training has a significant effect on work discipline, Competence has a negative but not significant effect on work discipline, Education and training has a negative but not significant effect on ASN Performance, Competence has a significant positive but not significant effect on ASN Performance, Work discipline has a significant positive effect on the performance of ASN. The results of the indirect effect hypothesis test show that Training and Education on ASN Performance, through work discipline, has a significant positive effect, Competence on ASN Performance through work discipline has a negative but not significant effect.
PENGARUH BUDAYA ORGANISASI DAN MOTIVASI TERHADAP KINERJA PEGAWAI ITWASDA POLDA PROVINSI PAPUA DENGAN MODERASI VARIABEL KOMPENSASI Akbar, Rian; Fandiyanto, Randika; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 9 (2024): SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i9.5221

Abstract

The purpose of this study is to analyze the influence of variablesThe Influence of Organizational Culture and Motivation on the Performance of Itwasda Polda Papua Province Employees with Compensation Variable Moderation. Using the Partial Least Square (PLS) Structural Equation Model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application Organizational culture has a significant positive effect on Employee Performance (H1 is accepted), Motivation has a significant positive effect on Employee Performance (H2 is accepted), Compensation is positive but not significant as a moderating variable of the influence of Organizational Culture on Performance (H3 is rejected). and Compensation is positive but not significant as a moderating variable of the influence of Motivation on Performance (H4 is rejected).
PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA SEAFOOD SITUBONDO Herawati, Anjanis Dewi; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i7.3557

Abstract

Marketing is one of the important factors in the company, so marketing is the heart of the company's life. This study aimed to determine brand awareness and product quality on customer satisfaction with repurchase interest in Seafood Situbondo. The population in this study are all consumers who have consumed or customers who have stopped by Seafood Situbondo. The sampling method is random (simple random sampling) with a total sample of 96. Data analysis and hypothesis testing in research using the Structural-Partial Least square equation model (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS3.0 application show that brand awareness has a significant effect on customer satisfaction, product quality has a significant effect on customer satisfaction, Brand awareness has an insignificant effect on repurchase interest, product quality has a significant effect on repurchase interest, customer satisfaction has a significant effect on repurchase interest, Brand awareness has a significant effect on repurchase interest through customer satisfaction, product quality has a significant effect on repurchase interest through customer satisfaction.