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All Journal Journal of Economic, Bussines and Accounting (COSTING) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL International Journal of Business, Law, and Education International Journal of Social Service and Research Journal Of Human And Education (JAHE) Jurnal Sistim Informasi dan Teknologi Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Informatika Ekonomi Bisnis West Science Interdisciplinary Studies
Utami, Eva Yuniarti
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : West Science Interdisciplinary Studies

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The Impact of Influencer Credibility on Consumer Purchasing Decisions: A Case Study on the Fashion Industry in Indonesia Maryati M, Desma Erica; Utami, Eva Yuniarti; Elizabeth, Roosganda
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.243

Abstract

Indonesia's fashion sector has grown dramatically in recent years, driven primarily by influencer marketing's ascent to prominence in advertising and consumer interaction. Within this dynamic framework, influencer credibility—which includes competence, trustworthiness, and attractiveness—has emerged as a critical component in influencing consumer purchasing decisions. This study uses a mixed-methods approach to examine the complex relationship between customer behavior and influencer credibility in the Indonesian fashion business. It combines quantitative surveys with qualitative interviews. Our research suggests that dependability and competence are important aspects of influencer credibility that favorably affect consumers' decisions to buy. Although relevant, attractiveness has a relatively smaller impact. Furthermore, it was found that cultural relevance was a significant element, as consumers favored influencers that shared the norms and values of Indonesian culture. These insights offer a deeper knowledge of the interaction between influencers and customers in Indonesia's dynamic fashion market, which is helpful advice for influencers and marketers alike as they try to optimize their tactics in this quickly changing scene.
B2B Digital Marketing and ROI Measurement: Challenges and Opportunities in the Business-to-Business Industry for MSMEs in Indonesia Mardiani, Eri; Utami, Eva Yuniarti; Farooq Mujahid, Muhammad Umer
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.249

Abstract

In order to maintain growth and competitiveness in the modern business environment, digital marketing must be strategically integrated, especially for Micro, Small, and Medium-Sized Enterprises (MSMEs) that conduct business-to-business (B2B) transactions. This study looks into the potential and difficulties that come with B2B digital marketing as well as how to measure return on investment (ROI) for MSMEs in Indonesia. Surveys and in-depth interviews were used in a mixed-methods approach to collect both quantitative and qualitative data. The results show that MSMEs have widely adopted digital marketing tactics, with social media and content marketing being the most popular. There are still issues like tight budgets, hard ROI calculations, and fierce market competition. The report makes actionable suggestions, such as group marketing campaigns, the creation of uniform ROI measurements, and a focus on innovation via emerging technologies and niche targeting. The insights provide practitioners, policymakers, and industry stakeholders with practical advice for improving the knowledge of the dynamics in B2B digital marketing for MSMEs in Indonesia.
Exploratory Analysis of Literature on the Impact of Globalization on Finance Judijanto, Loso; Utami, Eva Yuniarti; Setyawasih, Rianti; Oswari, Teddy
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.525

Abstract

This exploratory analysis delves into the extensive body of literature examining the intricate relationship between globalization and finance in the contemporary era. As global economic forces continue to reshape financial landscapes worldwide, this study synthesizes insights from diverse disciplines, including economics, finance, sociology, and political science. The analysis uncovers the transformative power of globalization on financial structures, institutions, and market behaviors, revealing a nuanced interplay that extends beyond economic transactions. The literature review explores key themes such as the new dynamics of financial globalization, its effects on developing countries, and the role of technology, market structure, and policy responses. Additionally, it addresses the social and political consequences, emphasizing the need for a comprehensive understanding to inform regulatory frameworks and international cooperation. The method section details a systematic bibliometric analysis of Human Resource Management research in the context of globalization, providing key metrics, trends, and research opportunities. The results and discussion section identifies research trends, key articles, and potential terms for future exploration. Drawing implications from the analysis, the study advocates for adaptive strategies and a forward-thinking perspective to navigate the complexities of the interconnected global financial landscape.
Analysis of the Use of Environmentally Friendly Raw Materials and Environmental Awareness on Purchasing Decisions and Consumer Loyalty in the Central Java Manufacturing Industry Utami, Eva Yuniarti; Supriandi, Supriandi; Pahrijal, Rival
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.733

Abstract

This research investigates the positive relationships between environmentally friendly raw materials, environmental awareness, purchasing decisions, and consumer loyalty within the Central Java manufacturing industry. Utilizing a quantitative approach, Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis is employed to analyze data collected from 125 respondents. The findings reveal significant positive associations between the use of environmentally friendly raw materials and purchasing decisions, environmental awareness and purchasing decisions, environmental awareness, and consumer loyalty, as well as environmentally friendly raw materials and consumer loyalty. These results emphasize the importance of sustainability initiatives and environmental awareness in driving consumer behavior and fostering loyalty in the manufacturing industry.
Bibliometric Analysis of Mobile Payment Technology Innovation in Financial Transaction Transformation Utami, Eva Yuniarti; Mu'min, Halek; Zulfikri, Agung
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.795

Abstract

Mobile payment technology has become increasingly prevalent, reshaping the landscape of financial transactions globally. This study conducts a comprehensive bibliometric analysis to explore the trends, patterns, and dynamics surrounding mobile payment technology innovation. Through systematic data collection and analysis, key themes, influential authors, pivotal publications, and emerging topics in the field are identified and examined. The analysis reveals the transformative impact of mobile payment technology on financial systems, consumer behavior, and business models. Moreover, it underscores the significance of understanding the underlying factors influencing innovation in this domain. The findings provide valuable insights for researchers, policymakers, industry practitioners, and consumers, informing strategic decision-making and technological development efforts in the financial and technology sectors.
Financial Inclusion Strategies: A Bibliometric Study of Microfinance and Economic Development Initiatives Judijanto, Loso; Utami, Eva Yuniarti; Lesmana, Tera
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.798

Abstract

Financial inclusion, crucial for equitable economic development, remains a pivotal focus area in global development discourse. Microfinance, an essential component of financial inclusion strategies, aims to provide financial services to marginalized communities, thereby fostering economic empowerment. This study conducts a comprehensive bibliometric analysis of the scholarly literature on microfinance and economic development initiatives. By systematically reviewing and synthesizing a vast array of academic publications, including journal articles, conference proceedings, and book chapters, this study identifies key themes, trends, and research gaps in the field. The analysis encompasses publication trends, citation patterns, thematic clusters, author collaboration networks, and emerging research directions. Findings highlight the evolution of microfinance from its origins to its contemporary applications, with a shift in research emphasis from theoretical underpinnings to practical implementations and regional applications. Moreover, the study identifies underexplored research avenues, such as the role of education in financial inclusion, the impact of microcredit services in specific regions, and regulatory environments for small and medium-sized enterprises. The author collaboration network reveals both robust collaborative clusters and opportunities for new collaborations, reflecting the dynamic and interconnected nature of scholarly engagement in this domain. Ultimately, this study informs evidence-based policy formulation, program design, and academic inquiry, contributing to more effective and sustainable interventions aimed at promoting financial inclusion and fostering economic growth on a global scale.
The Effect of Green Infrastructure Investment, Capital Structure, and Operational Efficiency on Financial Performance of Companies in Central Java Judijanto, Loso; Hendra, Joni; Utami, Eva Yuniarti; Triyantoro, Andri
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.799

Abstract

This study investigates the influence of green infrastructure investment, capital structure, and operational efficiency on the financial performance of companies operating in Central Java. A quantitative research approach was employed, utilizing survey data collected from 173 companies across various industries. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), with hypothesis testing conducted to assess the significance of the relationships between the variables. The results indicate significant positive associations between green infrastructure investment, capital structure, operational efficiency, and financial performance. Specifically, companies that prioritize sustainability initiatives, maintain optimal capital structures, and enhance operational efficiency tend to achieve superior financial performance outcomes. These findings highlight the multidimensional nature of value creation within organizations and underscore the importance of integrating environmental and operational considerations into strategic decision-making processes. The implications of the study extend to policymakers, business leaders, and stakeholders seeking to enhance the financial sustainability and resilience of companies in Central Java.
Co-Authors Adiwijaya, Saputra Alisyahbana, Andi Naila Quin Azisah Ambarwati, Retnoning Andriya Risdwiyanto Anshar Daud Apriliani, Diah Aryo De Wibowo Audita Nuvriasari Awwal, Muhammad Al Faridho Bambang Purwoko Budi Utama, Ahmad Nur Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Damara Gugat, Rudy Max Dzikri, Ahmad Sidiq Farooq Mujahid, Muhammad Umer Firdaus Yuni Dharta Frans Sudirjo Fredy Olimsar Hafidurrahman, Moh Hendra, Joni Heri setiawan Herlandi Putra, Irsan Hulu, Fatolosa Indri Yani, Indri Judijanto, Loso K Pramudito, Dendy Kushariyadi Lesmana, Tera Marasabessy, Nabila Cecilia Mardiani, Eri Marjuki Marjuki Marpaung, Rumintar J. H. Martis, Andi Maryati M, Desma Erica Misidawati, Dwi Novaria Mu'min, Halek Nurlia Nurlia Pahrijal, Rival Rianti Setyawasih Rina Destiana Rini Nuraini, Rini ROOSGANDA ELIZABETH Rumbiati, Rumbiati Sumerli A, Chevy Herli Supriandi Supriandi, Supriandi Suryaningrum, Dyah Ayu Susiati, Devi Suyanto Suyanto syahid, mar Syamsu Rijal Teddy Oswari Triyantoro, Andri Umpusinga, Hasrun Afandi Widiawati, Wilda Yovita Yovita Zulfikri, Agung