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All Journal Journal of Economics, Business, & Accountancy Ventura JMM17: Jurnal Ilmu Ekonomi dan Manajemen JPM17: Jurnal Pengabdian Masyarakat Ekspektra: Jurnal Bisnis & Manajemen Media Mahardhika Business and Finance Journal DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Journal of Applied Management and Business BISMA (Bisnis dan Manajemen) Tekmulogi: Jurnal Pengabdian Masyarakat Journal of Halal Research, Policy, and Industry Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Candraningrat, Candraningrat
Universitas Dinamika Surabaya
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Media Mahardhika

 1 
PENGARUH CITRA (IMAGES), KEPUASAN KONSUMEN (CUSTOMER SATISFACTION), KEPERCAYAAN KONSUMEN (CUSTOMER TRUST) DAN LOYALITAS KONSUMEN (CUSTOMER LOYALTY) PADA PERUSAHAAN AGEN ASURANSI DI SURABAYA Ninnasi Muttaqiin; Reizano Amri Rasyid; Candraningrat Candraningrat
Media Mahardhika Vol. 20 No. 1 (2021): September 2021
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i1.332

Abstract

Competition between organizations continues to increase and there is a rapid shift in the delivery of business processes. Service companies strive to improve their business processes by dealing with customers to survive and compete successfully. The literature clearly emphasizes the importance of trust and loyalty for survival in the insurance service sector. This study aims to explore the role of customer knowledge management (CKM) and satisfaction as antecedents of customer trust in the insurance agent sector. The existing causal relationships between CKM, satisfaction, trust, and loyalty were explored. The mediating role of customer trust in the knowledge-loyalty and satisfaction-loyalty relationships is also explored. Data collection was carried out through a survey with a questionnaire. The research instrument uses Structural Equation Modeling (SEM) which has been used to test the causal relationship and the suitability of the proposed model.
ANALISIS DETERMINAN KEPUTUSAN PEMBELIAN DENGAN MINAT PEMBELIAN SEBAGAI VARIABEL MEDIASI Much. Rahmad Hidayat; Haryanto Tanuwijaya; Candraningrat; Sri Suhandiah; Achmad Yanu Alif Fianto
Media Mahardhika Vol. 21 No. 1 (2022): September 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v21i1.495

Abstract

Dalam upaya mengivestigasi dampak yang diberikan oleh marketing mix 7p, citra universitas, serta word of mouth (WOM) pada putusan dan minat selaku mediasi riset ini diselenggarakan. Konvergen validiti, diskriminan validiti, reliabilitas komposit dan eksamen R-square digunakan untuk pengukuran. SmartPLS versi 3 adalah perangkat lunak yang dipakai serta 113 sampel beserta kriteria yang telah disepakati. Produk, harga, promosi, orang, WOM serta minat berdampak pesat pada putusan. Bukti fisik, proses serta reputasi perguruan tinggi berdampak tidak pesat pada putusan dan tempat berdampak tidak definit putusan. Berikutnya, bukti fisik dan WOM berdampak pesat pada putusan di mana minat berperan selaku mediasi. Lebih lanjut, produk, harga, tempat, promosi, orang, serta reputasi berdampak tidak pesat pada putusan di mana minat berperan selaku mediasi dan proses berdampak tidak definit pada putusan di mana minat berperan selaku mediasi.
Co-Authors Achmad Yanu Aliffianto Anita Handayani Annisa Kaffi Ardian Jaya Prasetya Ayouvi Poerna Wardhanie Ayouvi Poerna Wardhanie Azmil Chusnaini Binawati, Lilis Chilmaniya Baril Haq Dhika Yuan Yurisma, Dhika Yuan Endah Budi Permana Putri Gerdy Irfandy Haryanto Tanuwijaya Indah Kumala Putri Januar Wibowo Karya, Denis Fidita Martinus Sony Erstiawan Mayang Viodita Michael Vinsent Djulianto Mochammad Irfan Yusuf Much. Rahmad Hidayat Ninnasi Muttaqiin Oktaviani, Oktaviani Rachma Rizqina Mardhotillah Rahmat Agus Santoso Rasyid, Reizano Amri Reizano Amri Rasyid Reizano Amri Rasyid Rudi Santoso Rudi Santoso Ryan Putra Indira Vira Makatita Siti Mujanah Siti Mujanah Siti Nurul Aini Sri - Suhandiah Sri Suhandiah Sumiati Sumiati Yosef Richo Adrianto Yunanto Tri Laksono, Yunanto Tri