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Journal : JMM17: Jurnal Ilmu Ekonomi dan Manajemen

THE EFFECT OF ENTREPRENEURSHIP EDUCATION ON INTERESTS OF ENTREPRENEURSHIP THROUGH SELF AWARENESS IN STUDENTS IN SURABAYA Candraningrat Candraningrat
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 7 No 01 (2020)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.377 KB) | DOI: 10.30996/jmm17.v7i01.3545

Abstract

This study aims to determine the effect of entrepreneurship education and self-awareness variables on entrepreneurial interest in students in the city of Surabaya. The data analysis technique used is the SEM-PLS analysis through the Warp PLS 6.0 program. Data collection techniques by conducting surveys through a questionnaire distributed to respondents by purposive sampling. The population in this study were all students in the city of Surabaya who were taking and who had passed an entrepreneurship course, so the sample determined in this study were 100 students in the city of Surabaya who were making and who had passed an entrepreneurship course with active status. This research is classified as quantitative research. This study provides findings that the variables of entrepreneurship education and self-awareness have a significant and positive effect on entrepreneurial interest. Also, entrepreneurship education variables affect the interest in entrepreneurship through self-awareness.
THE EFFECT OF ENDORSER CREDIBILITY, TOWARD ADVERTISEMENT ATTITUDE, TOWARD BRAND ATTITUDE AND BRAND CREDIBILITY ON PURCHASE INTENTION OF SMARTFREN CARD PRODUCTS Azmil Chusnaini; Reizano Amri Rasyid; C Candraningrat
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 8 No 02 (2021)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v8i02.5841

Abstract

This study examines the causal relationship between endorser's credibility, attitudes towards brands, brand credibility, attitude towards advertising and purchase intention of the smartfren mobile card adopt the celebrity endorsement strategy. Meanwhile, attitudes towards advertising were tested as second-order constructs of the three proposed models. Smartfren recently used Atta Halilintar and Tiara Idol as celebrity endorsers of brand products in every ad serving. Examine whether have a celebrity that the public likes for supporting advertising will improve brand attitude, brand credibility, attitude towards fish, and intention to buy smartfren products. Methodology design conceptual model approach developed based on existing literature. The models are validated through a quantitative approach, analyzed using regression analysis with SEM. Technique sampling in this study using nonprobability sampling with using a snowball sampling approach. This research is a development of Previous research that tested the variables of endorser credibility, attitudes towards the product, brand credibility against purchase intentions.
DETERMINANTS OF STOCK RETURN AND IMPLICATION ON AUTOMOTIVE COMPANY VALUE IN INDONESIA Anita Handayani; Rahmat Agus Santoso; C Candraningrat
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 9 No 01 (2022): April 2022
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v9i01.6443

Abstract

Stock return is something that investors and shareholders seek. Company management needs to increase the value of the company which aims to prosper the shareholders. The purpose of this research is to analyze the effect of earnings per share and debt to equity ratio on stock returns and the effect of earnings per share, debt to equity ratio, and stock returns on company value. Data analysis using multiple linear regression. The result of the research shows that for the first model only Debt To Equity Ratio has an effect , while for the second model all variables have an effect on company value . Keywords: Stock Return, Eearning Per Share, Company Value, Automotive Company
THE EFFECT OF COUNTRY IMAGE, COMPANY IMAGE, BRAND IMAGE, MEDIATED BY BRAND ATTITUDE ON BUYING INTENTIONS OF WULING AND DFSK BRAND IN SURABAYA Reizano Amri Rasyid; Azmil Chusnaini; C Candraningrat; Mochammad Irfan Yusuf
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 9 No 01 (2022): April 2022
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v9i01.6445

Abstract

This study aims to examine and investigate the effects of the Chinese automotive product brand on the Indonesian market. Based on the literature relating to the image of the country and the influence of the country of origin, a research model was developed to evaluate the image of the country, the image of the company and the image of the brand. To test models and investigate the influence of country, company and brand image on brand attitudes and purchase intentions, investigate the influence of country, company and brand image on brand attitudes and purchase intentions. State image consists of four dimensions: political image, economic image, citizen image and image of state relations. This research is expected to provide information and theoretical evidence for research on China's image, especially regarding Wuling and DFSK brand products, and also provide empirical evidence to support the "go global" strategy of Chinese companies. Keywords: Country Image, Corporate Image, Brand Attitude, Purchase Intention, China