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Imanuddin Hasbi
Universitas Telkom
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengaruh E-Service Quality dan Brand Image Terhadap Minat Beli Konsumen Pada Aplikasi Berrybenka Syifa Agustini Fauziah; Imanuddin Hasbi
YUME : Journal of Management Vol 4, No 2 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2568/yum.v5i3.1909

Abstract

Abstrak Internet yang pada perkembangannya dalam dunia bisnis bisa dijadikan sebagai alat pemasaran produk berbasis e-commerce atau elektronik. Posisi kategori fashion dari berbagai kategori e-commerce ada di urutan teraras yang memperlihatkan keunggulan di antara semua kategori e-commerce. Salah satu e-commerce fashion diantaranya adalah aplikasi Berrybenka yang dimana masih terdapat kekurangan dalam beberapa aspek sehingga mengakibatkan minat pencarian Berrybenka menurun sepanjang tahunnya. Penelitian ini dilakukan dengan maksud menganalisis serta melihat pengaruh e-service quality dan brand image terhadap minat beli konsumen pada aplikasi Berrybenka. Metode.penelitian.kuantitatif dipergunakan pada penelitian ini menggunakan.jenis.penelitian.deskriptif, pengambilan sampel dilakukan menggunakan teknik nonprobability sampling dengan banyaknya responden 100. Data dianalisis melalui teknik analisis deskriptif dan analisis regresi linear berganda memanfaatkan IBM SPSS Statistics 25. Mengacu pada hasil.analisis.deskriptif, variabel e-service quality secara keseluruhan sejumlah 77,40% berada pada kategori baik. Variabel brand image sebesar 78,38% masuk kedalam kategori baik serta minat beli sebesar 73,02% masuk kedalam kategori baik. Adapun untuk hasil analisis regresi linear berganda atas pengaruh e-service quality dan brand image terhadap minat beli secara simultan adalah sejumlah 66,6% serta sebagiannya lagi yaitu 33,4% dipengaruhi oleh variabel Sosial Media Marketing, Persepsi Kualitas, Review Content, Harga, Perceived Trust, E-WOM, Perceived Value, Celebrity Endorser dan Customer Satisfaction yang tidak diteliti dalam penelitian ini. Kata Kunci: E-Service Quality, Brand Image, Minat Beli
Pengaruh Bauran Promosi terhadap Proses Keputusan Pembelian Gofood di Kota Bandung Imanuddin Hasbi; Maya Alda Lestari
Jurnal Bisnis dan Akuntansi Vol 24 No 1 (2022): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v24i1.1045

Abstract

Currently the GoFood food delivery service application is very helpful for consumers, so this food delivery service is a solution in fulfilling these needs. GoFood needs to carry out various promotional strategies to be superior to its competitors who are actively promoting. This study aims to determine the response and how much influence partially the promotion mix on the Gofood purchasing decision process. This istudy uses a quantitative method of descriptive research. And iuse ia Likert scale as a measurement. The sampling technique uses incidental non-probability sampling technique. The population in this study are people who live in Bandung and have used Gofood services, from this population there are 100 samples to be studied. The data analysis technique used in this study is multiple linear regression analysis. The results showed that the promotion mix was in a good category, and the purchase decision process was in a good category. The promotion mix has a significant effect on purchasing decisions. The coefficient of determination test results obtained a value of 61%, while the remaining 39% was influenced by other factors not examined in this study. Based on the results of this study, GoFood should improve and maintain all dimensions of the promotional mix, where each dimension has a significant influence on purchasing decisions.
Analysis of Full Day School Procurement as a Response to Social Change: A Sociological Perspective Rohib Adrianto Sangia; Sardjana Orba Manullang; Imanuddin Hasbi; Irfan Nurdiansyah
ijd-demos Volume 4 Issue 1 (2022)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v4i1.239

Abstract

AbstractFull day schools are not the latest issue. America has long recognized and applied it in the world of schooling. This issue heated up in Indonesia as a logical consequence of two things; on the one hand the more uncomfortable the social environment for child development, while on the other hand the parents rarely accompany the children at home because they work all day long. Then, is there still a comfortable environment for our children? This paper examines FDS from the perspective of the sociology of education. That school as a learning organization has turned out to be the best institution in fortifying children from the negative effects of the increasingly unfriendly social environment.Keywords: Full Day School, Sociology of Education. AbstrakSekolah sehari penuh bukanlah isu terbaru. Amerika sudah lama mengenal dan menerapkannya dalam dunia persekolahan. Isu ini memanas di Indonesia sebagai konsekuensi logis dari dua hal; di satu sisi lingkungan sosial semakin tidak nyaman bagi perkembangan anak, sedangkan di sisi lain orang tua jarang menemani anak di rumah karena seharian bekerja. Lalu, apakah masih ada lingkungan yang nyaman untuk anak kita? Makalah ini mengkaji FDS dari perspektif sosiologi pendidikan. Bahwa sekolah sebagai organisasi pembelajaran ternyata menjadi lembaga terbaik dalam membentengi anak dari dampak negatif lingkungan sosial yang semakin tidak bersahabat.Kata kunci: Sekolah Sehari Penuh, Sosiologi Pendidikan.
ANALISIS STRATEGI PENGEMBANGAN BISNIS MENGGUNAKAN SMART BUSINESS MAP PADA D’WAN SHOES Salwa Rizki Desi Ayunda Sari; Imanuddin Hasbi
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 3 (2022): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v2i3.128

Abstract

In the last two years, the Covid-19 pandemic has hit many countries, including Indonesia. The impact of this is that many parties are harmed so many businesses change their way of selling, namely by utilizing the use of the internet. In contrast to this phenomenon, one of the entrepreneurs in the Cibaduyut Shoe Center area, namely D'Wan Shoes, still sells conventionally by implementing the Business to Business system. Therefore, the purpose of this research is to develop and map a new business strategy for D'Wan Shoes using a Smart Business Map. The method used in this research is descriptive qualitative analysis by analyzing the Playing Field and Market Landscape sections of D'Wan Shoes. Based on the results of the research that has been done, it can be seen that there are still shortcomings that need to be evaluated to be clearer and structured. The conclusion of this research is that D'Wan Shoes needs to do market research before launching the product, expand the target market to all over Indonesia, and make product innovations such as shoe models and sales methods, namely providing custom services. If things happen that are beyond D'Wan Shoes' control, such as government policies, changes in technology, and consumer behavior, D'Wan Shoes needs to prepare alternative ideas or adapt to these changes. Then they can take advantage of the production process to become the company's value proposition to compete with competitors. Planned campaigns and promotions will be carried out through social media by conducting paid promotions from features that already exist in several applications (Facebook Ads, Instagam Ads, Tiktok Ads), then using endorsement services from influencers. To make it easier for consumers to get D'Wan Shoes products, they must have an online store in the marketplace or company social media accounts.
PENGARUH CITRA MEREK DAN KEPERCAYAAN TERHADAP KEPUTUSAN BERDONASI SECARA ONLINE PADA CROWDFUNDING PLATFORM KITABISA.COM Nadia Salsabila; Imanuddin Hasbi
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 5 No 2 (2021): Edisi Mei - Agustus 2021
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.746 KB) | DOI: 10.31955/mea.v5i2.1046

Abstract

Banyaknya crowdfunding platform baru yang bermunculan dan maraknya penipuan penggalangan dana yang terjadi secara online membuat perusahaan perlu memikirkan strategi agar membuat masyarakat tertarik dan percaya untuk melakukan keputusan berdonasi. Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan kepercayaan terhadap keputusan berdonasi secara online pada crowdfunding platform Kitabisa.com. Metode yang digunakan dalam penelitian ini yaitu penelitian kuantitatif dengan jenis penelitian deskriptif kausal. Dalam penelitian ini teknik yang digunakan dalam pengambilan sampel adalah nonprobability sampling dengan purposive sampling. Sampel dalam penelitian ini sebanyak 100 responden dengan kriteria pengguna aktif media sosial dan sudah pernah melakukan donasi pada crowdfunding platform Kitabisa.com minimal satu kali. Teknik analisis data yang digunakan dalam penelitian ini yaitu analisis deskriptif dan analisis regresi linear berganda. Hasil penelitian berdasarkan analisis deskriptif menunjukkan bahwa citra merek berada pada kategori sangat baik artinya persepsi pengguna mengenai merek Kitabisa.com sangat baik, kepercayaan berada pada kategori baik artinya pengguna yakin untuk mengandalkan Kitabisa.com dan keputusan berdonasi berada pada kategori baik artinya pengguna membuat keputusan akhir untuk memilih Kitabisa.com dibandingkan merek yang lain. Hasil uji parsial menunjukkan citra merek yang dimiliki Kitabisa.com berpengaruh signifikan terhadap keputusan pengguna untuk berdonasi dan kepercayaan pengguna berpengaruh signifikan terhadap keputusan berdonasi pada Kitabisa.com. Hasil uji simultan menunjukkan citra merek dan kepercayaan secara bersama-sama memiliki pengaruh signifikan terhadap keputusan berdonasi secara online pada crowdfunding platform Kitabisa.com dengan pengaruh sebesar 61,8% dan sisanya 38,2% dipengaruhi dari variabel yang tidak diteliti pada penelitian ini.
PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI KOTA BANDUNG Kharina Diskanadia; Imanuddin Hasbi
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 5 No 3 (2021): Edisi September - Desember 2021
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v5i3.1591

Abstract

This study aims to determine the effect of brand equity on purchasing decisions for Samsung smartphones in the city of Bandung. This study uses quantitative methods of descriptive research type. The sampling technique used a non-probability sampling technique with purposive sampling type with a total of 400 respondents. The data analysis technique used in this study was descriptive analysis and multiple linear regression analysis. The results of the study conclude that partially, brand equity has a significant effect on purchasing decisions for Samsung smartphones in the city of Bandung. In addition, the results of the study state that brand equity which consists of brand awareness, brand association, perceived quality, and brand royalty simultaneously has a significant effect on purchasing decisions on these products.
Segmentation Of Kartu Halo Customers Based On Lifestyle In Telkomsel Branch Manado Wandi Wijaya; Imanuddin Hasbi
BIMA Journal (Business, Management, & Accounting Journal) Vol 3, No 2 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.3.2.19-28

Abstract

The sales of Kartu Halo products in Branch Manado every month at 2018 have increased significantly, this is indicated by the average increased in customer base from early January to August in 2018 of 982 customers. The increase of customer base also inline with the economic growth of North Sulawesi by 6.49% Year on Year in 2018. With the increase in economic growth, the level of expenditure in the city of Manado also increases every month, spending in the non-food sector reaches 50.76% of total monthly expenditure. 30.26% are in the goods and services sector. In large and developing cities in Indonesia has the potential for growth and lifestyle changes in terms of telecommunications services needs. Shifting of consumers behavior from wired communication to wireless mobile communication makes companies competitive to providing the best services and products to make company revenue increased. In Telkomsel, the Average Revenue Per User (ARPU) generated from Kartu Halo as a postpaid card product that contributed 3.68 times more than the ARPU Telkomsel prepaid product at the end of 2017. There are various methods by the company to increased revenue growth, one of them were increasing market share. To increase the market share can be increase the customer base with offering products according to the intended customer segment. The purpose of this studies were to find out how the segmentation of Kartu Halo customers in Branch Manado based on lifestyle activities, interests, and opinions from consumers. This research is classified as a type of explorative descriptive research whose data collection is carried out by distributing questionnaires to 420 samples through social media of Kartu Halo product users at Branch Manado. The results of the questionnaire obtained valid and reliable results with a Chronbach's alpha value of 0.907. By using the two steps cluster of cluster analysis, the results of this study indicate that there are two clusters, namely the first cluster Experientials, which have Education and average income doing research, in choosing products, and running activities online. And the second cluster is Functionalist, who spends money on something important and has a high level of confidence.
KAJIAN MODEL DESA WISATA KAMPUNG SEPATU Imanuddin Hasbi; Putu Nina Madiawati; Nuslih Jamiat; Arif Kuswanto; Brady Rikumahu; Dicky Hidayat; Ahmad Nur Sheha Gunawan
Prosiding COSECANT : Community Service and Engagement Seminar Vol 1, No 2 (2021)
Publisher : Universitas telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.705 KB) | DOI: 10.25124/cosecant.v1i2.17509

Abstract

Kawasan sentra industri kecil sepatu Cibaduyut dirintis sejak tahun 1918 melalui transfer knowledge dari beberapa warga Cibaduyut pada orang Jakarta yang bernama Bang Aden dan Bang Gelang pada waktu itu muncullah tokoh yang bernama Bah Umri dan Bah Omon, mereka adalah penduduk dari blok sepatu Cibaduyut. Luas area sentra industry sepatu 14 km2 yang meliputi wilayah kecamatan Bojongloa Kidul Kota Bandung dan Kecamatan Dayeuh Kolot Kabupaten Bandung. Wilayah Bojong Loa Kidul sendiri meliputi Cibaduyut, Cibaduyut Wetan, Kebon Lega, Mekarwangi, Cibaduyut Kidul, sedangkan wilayah Kecamatan Dayeuh Kolot meliputi: Desa Cangkuang Kulon, Desa Cangkuang Wetan dan Desa Sukamenak. Cibaduyut menjelma menjadi tempat belanja terkenal yang dikunjungi banyak wislok, wisnu dan wisman, sejak pandemic Covid 19 pengunjung mengalami penurunan drastis yang berdampak anjloknya penjualan sepatu. Usaha Perajin Sepatu mengurangi dan bahkan beberapa tidak produksi. Strategi berkelanjutan usaha perajin sepatu pasca covid 19 dengan melakukan pengelolaan bisnis dengan jiwa kewirausahaan.
Pengaruh Customer Experience dan Brand Image Terhadap Customer Satisfaction Pada LinkAja Al Irsyad Nur; Imanuddin Hasbi
YUME : Journal of Management Vol 6, No 2 (2023)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v6i2.3958

Abstract

Sekarang internet mulai tumbuh secara signifikan, industri baru yang dikenal sebagai dompet digital muncul. Dalam e-commerce, dompet digital adalah metode pembayaran yang paling populer. LinkAja adalah salah satu perusahaan yang menawarkan layanan dompet digital, namun masih memiliki kekurangan di beberapa area yang menurunkan kepuasan konsumen dari tahun ke tahun. Tujuan dari temuan ini ialah untuk menguji hubungan antara customer experience serta brand image terhadap customer experience pada LinkAja di Kota Bandung. Penelitian ini menggunakan teknik penelitian kuantitatif dan jenis penelitian deskriptif. Sebanyak 385 responden diambil sampelnya dengan menggunakan metode nonprobability sampling. Menggunakan IBM SPSS, data diperiksa dengan menerapkan metode analisis deskriptif serta analisis regresi linier berganda. Dari temuan analisis deskriptif, dengan persentase 84,5% secara keseluruhan variabel customer experience berada di kategori sangat baik. Dengan persentase 83,8% customer experience dinilai dalam kategori baik dan variabel brand image dinilai dalam kategori sangat baik dengan persentase 84,16%. Diketahui bahwa hasil analisis regresi linier berganda dari pengaruh simultan customer experience serta brand image terhadap customer satisfaction ialah 77,2% dan 22,8% di antaranya dihasilkan oleh variabel customer loyalty¸brand awareness, price, green marketing lain diluar penelitian ini.  Kata Kunci: Customer Experience, Brand Image, Customer Satisfaction
Strategy for Development of Istiqomah Poterry SMEs in Paseban Village Using the Smart Business Map Monica Luciana Indriawati; Imanuddin Hasbi
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 1 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i1.314

Abstract

In the era of increasingly sophisticated digitalization and seeing the support provided by the Indonesian Ministry of Cooperatives and UMKM in full, many MSME players are trying to make changes, one of which is by changing the way of selling which was initially conventional or through offline stores, namely meeting directly with consumers into a system online-based or online store, namely consumers can buy a product or service without having to meet directly with the seller. In this study, we wanted to examine the development strategy for the istiqomah pottery umkm in Paseban village using a smart business map. In this study using qualitative data methods obtained from various sources with various data collection techniques (triangulation) and carried out continuously until saturated.
Co-Authors Ahmad Nur Sheha Gunawan Al Irsyad Nur Arif Kuswanto Brady Rikumahu Dicky Hidayat Diefta Agniyya Rahmah Feti Anggraeni Fida Fadhilah gita medinna Hania Salsabila ida Ayu Gede Pramesthya Praba Sari Irfan Nurdiansyah Kharina Diskanadia Luthfiansyah Razany Maya Alda Lestari Meilyna Rachmawaty Monica Luciana Indriawati Muchamad Ridwan Nadia Salsabila Nur Sa’aadah Nuslih Jamiat Pratidhina, Khurotul Aeni Widya Putri Berlianti Putu Nina Madiawati Rosdianah Sultan Salwa Rizki Desi Ayunda Sari Sangia, Rohib Adrianto Sardjana Orba Manullang Sultan, Rosdianah Syifa Agustini Fauziah Wandi Wijaya