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All Journal SPEKTRUM INDUSTRI Jurnal Ilmiah Teknik Industri Journal of Governance and Public Policy JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK SIKLUS: Jurnal Teknik Sipil ENSAINS JOURNAL Menara Perkebunan JIIP (Jurnal Ilmiah Ilmu Pendidikan) JAMAIKA: Jurnal Abdi Masyarakat Jurnal TEDC Jurnal Ilmiah Ilmu-Ilmu Peternakan RechtIdee
Suharyanto
Universitas Kebangsaan RI
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Journal : JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK

 1 
DAMPAK KINERJA BAURAN PEMASARAN TERHADAP KEPUTUSAN KULIAH CALON MAHASISWA POLITEKNIK X CIMAHI Suharyanto (Universitas Kebangsaan), Suharyanto
JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Vol 2, No 1 (2018): page : 03-95
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v2i1.61

Abstract

Jasa penyelenggaraan pendidikan tinggi saat ini menjadi kegiatan yang menuntut usaha keras dalam meraih mahasiswa baru. Banyaknya lulusan sekolah menengah tingkat atas (SMA/SMK) yang berniat melanjutkan studi menjadi peluang yang baik. Untuk menangkap peluang tersebut, institusi perguruan tinggi harus bersaing ketat dengan perguruan tinggi lain, dengan menerapkan bauran pemasaran yang tepat. Artikel ini merupakan hasil penelitian tentang kinerja bauran pemasaran serta dampaknya terhadap keputusan kuliah calon mahasiswa Politeknik X Cimahi. Populasi dalam penelitian ini adalah calon mahasiswa pendaftar tahun 2017. Sampel diambil secara acak sederhana sebanyak 50 calon. Analisis hubungan variabel kinerja bauran pemasaran  terhadap keputusan kuliah menggunakan regresi linier sederhana. Hasil penelitian menunjukkan bahwa variabel bauran pemasaran memberikan dampak cukup signifikan 61,4% terhadap keputusan kuliah, dan 38,6% dipengaruhi oleh faktor lain. Model regresi yang terbentuk adalah Y= 0,690X+1,248.
DAMPAK KINERJA BAURAN PEMASARAN TERHADAP KEPUTUSAN KULIAH CALON MAHASISWA POLITEKNIK X CIMAHI Suharyanto Suharyanto
Jurnal Manajemen Industri dan Logistik (JMIL) Vol 2, No 1 (2018): page 03 - 103
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (596.442 KB) | DOI: 10.30988/jmil.v2i1.22

Abstract

The higher education service providing become one of business which needs hard working especially in student recruitment. The alumni of vocational high school (SMK) and general high school (SMA) who will to continue study in higher education, can become to be opportunities. To keep these, the higher education institutions have to compete with the others, applying  right marketing mix. This research article shows the marketing mix performance  effects to student candidates decision to study in Polytechnic X Cimahi. The research population are student canditates in academic year of 2017, and 50 samples were got simple randomly. The effects of marketing communication mix and marketing mix to student decision analysed using simple linier regression model. The research result shows that variables of  marketing mix performance  gives medium effects 61,4% to student decision, and 38,6% effected by others. The linier regression model constructed is Y= 0,690X +1,248.
Co-Authors . SISWANTO Adi Mulyana Al-Farisi, Rifqi Analius Giawa Avid Inang Rum beny firman, beny Boyke Nugrahanto Demas YogoPranoto, Demas Deni Suprihadi Djumala Machmud, Djumala Eka Firmansyah Ery Nugraha Ery Nugraha, Ery Eustasia Sri Murwati, Eustasia Sri Hendra Permana Hendra Permana Hendra Permana Irma Badarina Irma KRESNAWATY Jentot Tugiyono Junirmart Girsang Mahalla, Mahalla Mokhammad Isnaeni Bambang Setyonegoro Muhamad, Azhar Murwati, Eustasia Sri Nining ARINI Noviyanti Noviyanti, Noviyanti Nurdicky Febrian Aditya Olfa Mega Permana, Hendra R Widodo Triputro, R Widodo R. Lisye Herlina Rajaminsah, Rajaminsah Rifqi Al-Farisi Rina Shahriyani Shahrullah Sanusi, Achmad Sauri, R Supyan Suherman, Asep Irwan Suripin Suzantry H, Yanolanda Syeda ANDANAWARIH T. Haryono Tedy Juliandhy Tri Panji Wijaya, Junior Hendri Windarto, Andhang Yogopranoto, Demas Yoharmus SYAMSU