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All Journal JURNAL EKSBIS Abdi Masyarakat Jurnal Manajemen Sistem Informasi Sinergi International Journal of Management and Business IJEB Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Commercium : Journal of Business and Management Jurnal Inspirasi Ilmu Manajemen
Sikki, Nurhaeni
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Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Journal : Kriez Academy

 1 
BUSINESS INNOVATION AND CRITICAL SUCCESS FACTORS IN DIGITAL TRANSFORMATION AND CHALLENGING TIMES: AN ECONOMETRIC ANALYSIS OF STARTUP VIABILITY AND SUCCESS Sikki, Nurhaeni; Aripin, Zaenal; Fitrianti, Nida Garnida
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 2 (2024): Kriez Academy - January
Publisher : Yayasan Kreatif Indonesia Emas

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This research reviews Business Innovation and Critical Success Factors in the context of the digital transformation period for startups. Through econometric analysis, this research explores the influence of business innovation factors, adaptation to technology, risk management, marketing strategy, and human resource management on startup survival and success. These factors are analyzed to understand the extent of their contribution in predicting startup performance in this challenging era. The research methodology involves collecting secondary data from a number of startups operating in various industrial sectors. Econometric analysis was carried out to measure the relationship between these factors and startup business performance. The research results highlight the importance of integrating business innovation, technology adaptation, careful risk management, responsive marketing strategies, and effective human resource management in increasing startup success amidst changes in the digital business paradigm.
UNRAVELING THE EFFECTS OF ECONOMIC POLICY UNCERTAINTY: STRATEGIC CONTRIBUTIONS OF MARKETING, OPERATIONS, AND RESEARCH AND DEVELOPMENT Aripin, Zaenal; Susanto, Bambang; Sikki, Nurhaeni
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 2 (2024): Kriez Academy - January
Publisher : Yayasan Kreatif Indonesia Emas

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Uncertainty in economic policy has become a significant challenge for companies in various industrial sectors. In this research, we disentangle the influence of economic policy uncertainty on the strategic contribution of marketing, operations, research and development in the modern business context. Through a qualitative approach, we explore how companies face the challenges of economic uncertainty and the strategies they adopt to overcome its negative impacts. In a marketing context, we highlight the importance of a deep understanding of changes in consumer behavior and flexibility in reaching market segments that still have strong purchasing power. On the operational side, we discuss how companies are managing risks associated with supply chain fluctuations and production costs through stronger collaboration and the adoption of innovative technologies. In terms of research and development, we highlight the importance of intelligent resource allocation, collaboration with external partners, use of data analytics, and product development that can improve a company's operational efficiency. By analyzing our findings, we conclude that companies need to take a proactive and innovative approach in managing economic policy uncertainty to ensure their long-term business growth and sustainability.
INCENTIVE STRUCTURE AND ITS EFFECT ON REFERRALS: AN ANALYSIS OF THE ROLE OF SELF-CONSTRUCTION AS A DETERMINANT Aripin, Zaenal; Haryaman, Adang; Sikki, Nurhaeni
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 2 (2024): Kriez Academy - January
Publisher : Yayasan Kreatif Indonesia Emas

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The experience of referring others in a referral incentive program has a significant impact on an individual's self-perception and their propensity to engage in future referral activities. This study investigates how referral experiences influence individuals' self-perceptions and their motivation to engage in referral activities, as well as factors that moderate the relationship between referral experiences, incentive structures, and participation behavior. Using a qualitative approach, we analyzed data from in-depth interviews with referral program participants as well as participant observation in the program environment. Our findings suggest that individuals' self-construal plays a key role in moderating the relationship between incentive structure and their decisions to participate in referral programs. Individuals with strong self-construals tend to respond better to incentives provided, while individuals with low self-construals may experience negative impacts such as decreased motivation or anxiety regarding their performance. However, a successful referral experience can also strengthen an individual's identity as an effective influence or recommender, thereby increasing their motivation to continue participating in the referral program in the future. The practical implication of these findings is the importance of companies paying attention to psychological and social factors that influence individual self-perceptions in designing effective incentive strategies in encouraging participation in referral programs. By strengthening social support, increasing transparency and fairness, and understanding individual needs and preferences, companies can create a supportive environment for individuals to refer others with confidence and integrity.
Co-Authors Bambang Susanto Diana Pratiwi, Teggy Diana Pratiwi2 Fatmasari, Raden Roro Firdaus, Ridwan Tho At Fitrianti, Nida Garnida Goncalves, Manuel Gunawan, Putri Kurnia Guterres, Alexandre de Sousa Haryaman, Adang Hasna, Nisrina Hersusetiyati, Hersusetiyati Karlina, Nova Muhammad Hidayat Mulyeni, Sri Nurliah, Lien Nurokhim, Fathur Rhohman Pratama, Dewi Yulianti Pratama, Yudhistira Anugerah Putri, Ria Hutami Rachman, Muhamad Ratnajaya, Aep Sabila, Silsi Sandra Irawaty Santi Santi Sanusi, Nunung Shintya Dewi, Maria Sifa Fauziah, Sifa Siti Masitoh, Imas Soares, Elsa Da Costa Syafrizal, Asnita Putri Widianti, Wiwin Yuyun Yuniarsih Zaenal Aripin