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Aprianti, Vika

Fakultas Ekonomi Dan Bisnis, Universitas Informatika Dan Bisnis Indonesia

Author-ID : 1803793

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Service Innovation dalam Meningkatkan Kepuasan Pelanggan di Bidang Jasa Asuransi Vika Aprianti
Economics Professional in Action (E-Profit) Vol 2 No 01 (2020): Economic Professional in Action (E-PROFIT)
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Penerapan inovasi oleh perusahaan tentunya akan mempengaruhi kepuasan yang di terima pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh inovasi produk terhadap kepuasan pelanggan dalam menggunakan jasa asuransi kendaraan roda empat PT. Asuransi Bina Dana Arta Tbk. Bandung. Metode penelitian yang digunakan adalah metode deskriptif dengan pendekatan kuantitatif. Teknik pengumpulan data menggunakanan simple random sampling yang disebarkan kepada 100 responden yaitu pelanggan yang sudah menggunakan jasa asuransi kendaraan roda empat PT. Asuransi Bina Dana Arta Tbk. Bandung. Data terkumpul kemudian dikelola dan dianalisis dengan menggunkan rangkaian uji statistik parametrik yaitu regresi sederhana, uji korelasi, determinasi, dan uji hipotesis. Berdasarkan hasil pengolahan data, inovasi produk berpengaruh terhadap kepuasan pelanggan. Dari hasil tersebut, penulis menyarankan inovasi produk dalam industri ini harus

Social Media Marketing Melalui Instagram dan Brand Image dalam Membentuk Minat Beli Produk Lokal Vika Aprianti; Cecep Supriyadi
Economics Professional in Action (E-Profit) Vol 4 No 2 (2022): Economic Professional in Action (E-PROFIT)
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Penelitian ini bertujuan untuk menjelaskan gambaran persepsi responden serta menjelaskan hasil besaran pengaruh variabel Social Media Marketing dan Brand Image terhadap Minat Beli Sandal Swallow Edisi Kolaborasi. Metode penelitian yang digunakan adalah metode deskriptif dan verifikatif dengan pendekatan kuantitatif, alat yang digunakan untuk pengumpulan data adalah kusioner yang di sebarkan kepada 100 responden dengan menggunakan teknik non probability sampling dengan purposive sampling. Hasil analisis Social Media Marketing dan Brand ImageI Terhadap Minat Beli Sandal Swallow Edisi Kolaborasi adalah 0,551 atau 55,10%, sedangkan sisanya sebesar 44,90% (100% - 55,10%) dipengaruhi variabel lainnya yang tidak diteliti dalam penelitian ini. Hasil penelitian secara parsial menunjukkan Social Media Marketing berpengaruh positif dan signifikan terhadap Minat Beli, dan Brand Image berpengaruh positif dan signifikan terhadap Minat Beli. Secara simultan Social Media Marketing dan Brand Image berpengaruh positif dan signifikan terhadap Minat Beli Sandal Swallow Edisi Kolaborasi.

Pengaruh Work overload dan Work stress Terhadap Employee performance pada Organisasi Sektor Publik Sub Sektor Kesehatan Nindya Joandis Puteri; Vika Aprianti; Aggi Panigoro Sarifiyono
Economics Professional in Action (E-Profit) Vol 6 No 1 (2024): Economic Professional in Action (E-PROFIT)
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/eprofit.v6i1.761

This research aims to determine the state of work overload, work stress, and employee performance and to find out the magnitude of the influence of work overload, work stress, on employee performance in Public Sector Organizations, Health Sub-Sector, UPT Padasuka Community Health Center, Bandung City, both partially and simultaneously. The method used in this research is a descriptive and verification method with a quantitative approach. The population used in this research were all employees of the UPT Padasuka Health Center, Bandung City, totaling 62 people using a non-probability sampling technique, namely purposive sampling by determining the sample based on the criteria for employees as medical personnel, amounting to 40 samples. Based on the research results, it was found that work overload and work stress were in the high category and employee performance was in the low category. Based on the results of the determination test, work overload has a 42.3% effect on employee performance, work stress has a 32.0% effect on employee performance, work overload and work stress have a 50.3% effect on employee performance. The partial research results have a tcount value of -4.043 > ttable -2.026 and a sig. 0.000 < 0.05 shows that work overload has a negative and significant effect on employee performance, the tcount value is -2.870 > ttable -2.026 and the sig value. 0.007 < 0.05 indicates work stress has a negative and significant effect on employee performance. Simultaneously the Fcount value is 20.702 > Ftable 3.25 and the sig value. 0.000 < 0.05 indicates work overload and work stress have a significant effect on employee performance.

Co-Authors Aggi Panigoro Sarifiyono Ayu Nike Retnowati Cecep Supriyadi Devi Agustina Elan Rusnendar Harianto Simarmata Lukman Lukman Mugi Puspita Muhamad Syafi’i Ridwan Kurniawan Nindya Joandis Puteri Okta Eka Putra Purwadisastra, Dikdik Putri, Shinta Hartini Saberina, Sabilla Salsabila Hafizhah Wulan Sari Dewi

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