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Nur Kholifah
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal Bisnis, Manajemen, dan Keuangan

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Niat Menggunakan Aplikasi TikTok: Faktor-faktor Dominan Apa Yang Mempengaruhi? Nur Kholifah; Nurul Azizeh; Riska Denia; Nurjana Fitri Romadhon; Vira Kurniasih; Usep Suhud
Jurnal Bisnis, Manajemen, dan Keuangan Vol 2 No 1 (2021): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

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Abstract

The goal of this study is to test the factors that influence the intention to use TikTok. There are six variables that used to measure, namely personal innovativenes, perceived ease of use, perceived risk, satisfaction, perceived enjoyment, and intention to use TikTok. Data collection was conducted during the three months from November 2020 to January 2021 using an online questionnaire. The study had 212 respondents consisting of 45 men (21.2%) and 167 women (78.8%). Exploratory factor analysis and structural equation model was used to process data. The results of this study are show that personal innovativeness has significant effect on perceived ease of use, perceived risk has no significant effect on perceived ease of use, perceived ease of use has significant effect on satisfaction, perceived ease of use has significant effect on perceived enjoyment, personal innovativeness has significant effect on intention to use TikTok, satisfaction has no significant effect on intention to use TikTok, perceived ease of use has significant effect on intention to use TikTok, perceived enjoyment has no significant effect on intention to use TikTok, and perceived risk has no significant effect on intention to use TikTok.
Co-Authors Abelia Zhai Astra Alfika Safitri Amir Sarifudin Athari Farhani Debi Setiawan, Debi Dewi Kresnasari Dewi Wulandari Dhea Restika Wahyu Dona Auriella Dyah Ayu Widowati Eka Haniawati Eko Supraptono Ernawati Ernawati Eti Wahyuningsih Eva Nurmala Santi Fadiatul Aini Faiqah Nur Azizah Febi Ratnasari Fikroh Afifi Fitri Dwi Yulianti Insya Hilla Hesti Intan Amalia Ningsih jurnalmap map Kredityo Tri Destoro Lina Rosiani Muhammad Irfan Danial Bin Noor Azlin Mursiah, Mursiah Nasya Sabilla Neneng Rina Damayanti Novita Endang Fitriyani Nur Fitria Setyorini Nurjana Fitri Romadhon NURUL AZIZAH Nurul Azizeh Rahelza Erpan Refgi Halim Rezi Margozefi Simatupang Riska Denia Rodia Syamwil Safira Salsabila Siti Hayatun Nupus Siti Hilda Subijanto ÔÇÄ Tia Aprilia Usep Suhud Vira Kurniasih Windi Pebriyanti Yuli Safitri