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Ronal Aprianto
Fakultas Ilmu Ekonomi Dan Sosial Humaniora Universitas Bina Insan Lubuklinggau
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Journal : Jurnal Ilmiah Ekonomi Global Masa Kini

 1 
PENGARUH PELAYANAN TERHADAP KEPUASAN NASABAH PADA KANTOR PT BANK BCA CABANG LUBUKLINGGAU Ronal Aprianto
Jurnal Ilmiah Ekonomi Global Masa Kini Vol 7, No 1
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.128 KB) | DOI: 10.36982/jiegmk.v7i1.162

Abstract

The goal of this research was to know the effect of service on customers satisfaction in BCA Bank Lubuklinggau. The Population of this research was an of the customers which used Electronic Data Capture (EDC) in BCA Bank Lubuklinggau it was 65 persen in 2014, which each month the customer less that 5-6 persen. In this research all of the population used as sample (saturated sample) 65 persen  used  Electronis Data Capture (EDC) Transaction on BCA Bank Lubuklinggau branch. The accidental sampling is used in taking the sample in this research. It was a technioue taking the data in accidental way to make this research easy. In this reseach the technique of data analysis ware vallidity and reability. The asumtion test, reabilitas test and normalitas test regretion clasis aquatio liniear coefisien corelation test and partial test. The result of regretion aquation Y=12,062 + 0,759X . The result of coefisien corelation calculation know the B value was 0,718. It meant that the corelation between service and customer satisfaction in BCA Bank Lubuklinggau was strong. While R2  or determination coefisien was 0,516 or 51,6 % it meant the magmitudt effect of service to the customer satisfaction was 51,6%. While the rest west 48,4 % be effecfeel by the other variables, whish was not include in the  research sush as product, servise, rate of  bank, etc. From the calculation can get the result 8,198 more bigger ttabel  = 1,960. Result t test show Ho rejected and Ha  accepted, its mean variable servicesignificant effect to  satisfaction on pt bank bca branch office lubuklinggau. Key words :Servise and customers satisfaction
Co-Authors Adi Diana Agung Saputra Anggraini, Susia Arisky Andrinaldo Arisky Andrinaldo Betti Nuraini Candra Parwansah Darman Usman Dika Ardani Elzanti Rahman Emiliyan Candra Ermawati Ermawati Fitria Fitria Hardi Mulyono Husaini Husaini Indrawati Mara Kesuma Indrawati Mara Kesuma Indrawati Mara Kesuma Indrawati Mara Kusuma Irene Pradela Irma Idayati Irma Idayati Irma Idayati Jeni Amperasari Jodika Hami Pratama Kesuma, Indrawati Mara Krisda Siagian Melvin Melisa Nasruddin Nasruddin Nasruddin Nora Puspita Nurlael, Sarifa Paleni, Herman Rabeta, Yulpa Randi Firmansya Renita Puspa Sari Rian Oktavianie Rindi Ningmas Rudi Azhar Sarifa Nurlael Septya Yolanda Siti Aisyah Azzahra Suberthi, Meta Subianto Subianto Supriyanto Supriyanto Supriyanto Supriyanto Supriyanto Surajiyo Surajiyo Surajiyo Surajiyo Surajiyo Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suyadi Suyadi Suyadi Suyadi Suyadi Triharyati, Eri Wen Susanti Weni Susanti Yolanda Amelia Yulpa Rabeta Yulpa Rabeta Yusup Yusup