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All Journal Ekonomi Bisnis Jurnal Ilmiah Admnistrasi Niaga EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Journal of Economic, Bussines and Accounting (COSTING) IKRA-ITH EKONOMIKA Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ilmiah Ekonomi Global Masa Kini Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Creative Research Management Journal Jurnal Media Ekonomi (JURMEK) Jurnal AkunStie (JAS) International Journal of Community Service & Engagement Jurnal Ekonomi KIAT Jurnal Manajemen BULETIN BISNIS & MANAJEMEN (BBM) Journal of Management Accounting Business and International Research Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Journal of Social Science Journal of Business Management and Economic Development Journal of Management and Innovation Entrepreneurship (JMIE) Adpebi International Journal of Multidisciplinary Sciences Accounting Studies and Tax Journal Adpebi Science Series Jurnal Media Ekonomi (JURMEK)
Ronal Aprianto
Fakultas Ilmu Ekonomi Dan Sosial Humaniora Universitas Bina Insan Lubuklinggau
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Journal : Jurnal Media Ekonomi (JURMEK)

 1 
PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PELANGGAN DALAM PEMBELIAN MOBIL BEKAS DI SHOWROOM AGUNG JAYA MOTOR KOTA LUBUKLINGGAU Ronal Aprianto; Rudi Azhar; Renita Puspa Sari
Jurnal Media Ekonomi (JURMEK) Vol 23 No 1 (2018): Jurnal Media Ekonomi (JURMEK) April
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v23i1.476

Abstract

This study with the results of preliminary observations can be seen that the identification of problems in this study are related to promotion, price and purchasing decisions of used cars, the title of this study is the influence of promotion and price on the decision to buy used cars in Agung Jaya Motor Showroom Lubuklinggau City, with 3 formulation of the problem of whether there is a promotion and price influence on the used car purchase decision, is there any influence of promotion on the used car purchase decision, and whether there is a price effect on the used car purchase decision. The method used is quantitative, with the technique of collecting observation data, documentation and questionnaires. Respondents in this research are 74 customers. The results showed that there were promotional effects on customer decisions in purchasing used cars in the Agung Jaya Motor Showroom in Lubuklinggau City, there were price effects on customer decisions in buying used cars in the Agung Jaya Motor Showroom in Lubuklinggau City, and there were promotional and price influences on customer decisions in purchase of used cars at the Agung Jaya Motor Showroom in Lubuklinggau city.
PENGARUH KUALITAS PRODUK DAN PERIKLANAN TERHADAP KEPUTUSAN PEMBELIAN BINGKAI FOTO PADA TOKO PASUNDAN GALLERY LUBUKLINGGAU Ronal Aprianto
Jurnal Media Ekonomi (JURMEK) Vol 22 No 1 (2017): Jurnal Media EKonomi (JURMEK) April
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v22i1.500

Abstract

The purpose of this study is to find out the effect of product quality and advertising together on purchasing decisions. The sampling technique used in this study was accidental sampling technique. Data collection techniques using a questionnaire (questionnaire) that has been tested first using validity and reliability testing. The data analysis technique used is the classical assumption test (linearity test and normality test), multiple linear regression, coefficient of determination, and F test, where the researcher uses the help of SPSS version 20. The regression analysis results obtained the equation: Y = 0.960 + 0.582 X1; + 0.646 X2 which means that purchasing decisions are influenced by product quality and advertising. The results of the regression analysis also obtained a coefficient of determination (R2 = 0.474) or equal to (47.4%). This means that (47.4%) purchasing decision variables are influenced by product quality and advertising variables. The remaining (52.6%) is explained by other variables, such as consumer behavior, service, product quality service, product quality services, and customer satisfaction. The conclusion is that Product Quality and Advertising together have a significant effect on Photo Frame Purchase Decisions at the Pasundan Shop Gallery Lubuklinggau. This is evident from the results of the F test which obtained calculated as 75,477 received at the 15% significance level.
PENGARUH PROMOSI DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SEPEDA MOTOR PADA PD UTAMA MOTOR LUBUKLINGGAU Yusup Yusup; Ronal Aprianto
Jurnal Media Ekonomi (JURMEK) Vol 21 No 3 (2016): Jurnal Media Ekonomi (JURMEK) Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v21i3.523

Abstract

The sample of this study was 90 respondents who were consumers of PD Utama Motor Lubuklinggau. Based on the results of the study, the regression equation is Y = 19,296 + 0,282 X1 + 0,405 X2. The meaning of the equation is that the value of constant is 19,296, this means that if there is no promotion and service variable then the decision is 21,986, while the promotion coefficient value (b1) is 0.282 means that every increase in one variable promotion unit will increase the purchasing decision by 0.282 units. Then the service regression coefficient value of b2 = 0.405 means that every increase in one service unit variable will increase the purchase decision by 0.405. From the calculation of the Model Summary, it can be seen that the value of R2 (R Square) or determination is 0.536, the contribution of promotion and service variables on consumer purchasing decisions of Lubuklinggau PD Utama Motorbike motorcycles is 53.6%, while the remaining 45.4% is influenced by other factors.
PENGARUH PENEMPATAN KARYAWAN DAN PROMOSI JABATAN TERHADAP PRESTASI KERJA KARYAWAN PADA PT. BANK DANAMON CABANG LUBUKLINGGAU Ronal Aprianto; Dika Ardani
Jurnal Media Ekonomi (JURMEK) Vol 22 No 3 (2017): Jurnal Media Ekonomi (JURMEK) Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v22i3.538

Abstract

Employee Placement has not yet matched the level of education achieved by employees with the work provided by the company, and also still lack of experience in completing work. Furthermore, promotion of positions given less attention to the elements of education and work performance achieved by employees and employee work performance is still not optimal. This research was conducted to determine the Effect of Employee Placement and Job Promotion on Employee Performance at PT. Bank Danamon Lubuklinggau Branch. In this study, a three-item variable questionnaire method was used, namely Employee Placement (X1), Job Promotion (X2), and Employee Performance (Y) using the SPSS 17.0 Program. The data analysis technique used is the Analysis of Multiple Linear Regression, Determination Coefficient (R2), and F Test. From the results of Multiple Regression Analysis the equation Ŷ = 3.685 + 0.743X1 + 0.149 X2 is obtained.
PENERAPAN METODE ACTIVITY BASED COSTING SYSTEM DALAM MENENTUKAN HARGA SEWA KAMAR PADA HOTEL TRANSIT KOTA LUBUKLINGGAU Ronal Aprianto
Jurnal Media Ekonomi (JURMEK) Vol 21 No 1 (2016): Jurnal Media Ekonomi (JURMEK) April
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v21i1.545

Abstract

This study aims to determine the price of hotel room rental using the Activity Based Costing System method and to find out the difference in room rental prices using the traditional method (Unit Cost) with the Activity Based Costing System method in Lubuklinggau City Transit Hotels. The data in this study uses primary data, where data is processed by the researcher himself. The method of data analysis researchers used a qualitative method where quantitative analysis is a non-statistical analysis that helps in research. The data obtained either in the form of numbers or in the form of tables that are interpreted properly. In accordance with the data obtained, qualitative analysis is used to explain the relationship between variables that are affected or that affect. In other words, qualitative analysis is carried out for qualitative data collected from exploratory research (interviews, discussions, projection techniques) that is in the form of words or sentences and data collection methods using interviews and documentation. The results of the research on room rental prices using the Activity Based Costing System method produce for the type of rooms that are oversized namely room type suit rooms, superior "tripple", superior rooms, and standard. Whereas for the type of room that is Understanding is the Junior Suit Room and Deluxe Room Type.
PENGARUH PELAYANAN TERHADAPAN KEPUASAN ANGGOTA DAN DAMPAKNYA DENGAN LOYALITAS ANGGOTA PADA KOPERASI RIAS KEC.PURWODADI KAB.MUSI RAWAS Rian Oktavianie; Subianto Subianto; Ronal Aprianto
Jurnal Media Ekonomi (JURMEK) Vol 28 No 1 (2023): Jurnal Media Ekonomi (JURMEK) April
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v28i1.2115

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pelayanan terhadap kepuasan anggota dan dampaknya dengan loyalitas anggota pada koperasi rias Kecamatan Purwodadi Kabupaten Musi Rawas. Teknik pengumpulan data dalam penulisan skripsi ini menggunakan teknik observasi, dokumentasi dan kuesioner. Jenis penelitian ini menggunakan metode pendekatan kuantitatif. Data yang digunakan dalam penelitian ini merupakan data primer dan data sukunder. Hal ini membuktikan bahwa pelayanan yang diberikan oleh Koperasi Rias sudah baik. Hasil tersebut menunjukan bahwa terdapat pengaruh antara konstruk pelayanan terhadap konstruk kepuasan anggota. Hasil penelitian ini menunjukan bahwa 1) terdapat pengaruh antara pelayanan terhadap konstruk loyalitas anggota, 2) Terdapat pengaruh antara konstuk pelayanan terhadap konstruk loyalitas anggota, 3) Terdapat pengaruh antara konstruk kepuasan terhadap konstruk loyalitas anggota, dan 4) Terdapat pengaruh pelayanan terhadap kepuasan anggota dengan loyalitas anggota.
PENGARUH PENGEMBANGAN KARIR DAN SELF-EFFICACY TERHADAP KINERJA KARYAWAN DI PT. LAUTAN BERLIAN UTAMA MOTOR LUBUKLINGGAU Surajiyo Surajiyo; Elzanti Rahman; Ronal Aprianto; Suyadi Suyadi
Jurnal Media Ekonomi (JURMEK) Vol 29 No 1 (2024): Jurnal Media Ekonomi (JURMEK) April
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v29i1.2237

Abstract

Kinerja menjadi landasan yang sesungguhnya bagi organisasi karena tanpa adanya kinerja maka tujuan yang dimiliki oleh organisasi tidak dapat dicapai. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Pengembangan Karir dan Self-Efficacy terhadap kinerja karyawan Di PT. Lautan Berlian Utama Motor Lubuklinggau. Penelitian ini merupakan penelitian dengan metode kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini yaitu seluruh karyawan Di PT. Lautan Berlian Utama Motor Lubuklinggau. Penelitian ini menggunakan sampel jenuh, dimana semua populasi dijadikan sebagai responden yang berjumlah 32 orang karyawan . Teknik pengumpulan data dalam penelitian ini adalah observasi, wawancara dan penyebaran kuesioner . Teknik analisis data dalam penelitian ini menggunakan Analisis Outer Model, Reliabilty, Analisis Inner Model, dan Uji Hipotesis. Penelitian ini menggunakan software SmartPLS 3.0 untuk melakukan pengolahan data. Hasil penelitian ini menunjukkan bahwa : 1) Terdapat pengaruh Pengembangan Karir terhadap kinerja karyawan Di PT. Lautan Berlian Utama Motor Lubuklinggau, 2) Terdapat pengaruh Self-Efficacy terhadap Kinerja Karyawan Di PT. Lautan Berlian Utama Motor Lubuklinggau, 3) Terdapat pengaruh Pengembangan Karir dan Self-Efficacy Terhadap Kinerja Karyawan Di PT. Lautan Berlian Utama Motor Lubuklinggau.
Co-Authors Adi Diana Agung Saputra Anggraini, Susia Arisky Andrinaldo Arisky Andrinaldo Betti Nuraini Candra Parwansah Darman Usman Dika Ardani Elzanti Rahman Emiliyan Candra Ermawati Ermawati Fitria Fitria Hardi Mulyono Husaini Husaini Indrawati Mara Kesuma Indrawati Mara Kesuma Indrawati Mara Kesuma Indrawati Mara Kusuma Irene Pradela Irma Idayati Irma Idayati Irma Idayati Jeni Amperasari Jodika Hami Pratama Kesuma, Indrawati Mara Krisda Siagian Melvin Melisa Nasruddin Nasruddin Nasruddin Nora Puspita Nurlael, Sarifa Paleni, Herman Rabeta, Yulpa Randi Firmansya Renita Puspa Sari Rian Oktavianie Rindi Ningmas Rudi Azhar Sarifa Nurlael Septya Yolanda Siti Aisyah Azzahra Suberthi, Meta Subianto Subianto Supriyanto Supriyanto Supriyanto Supriyanto Supriyanto Surajiyo Surajiyo Surajiyo Surajiyo Surajiyo Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suyadi Suyadi Suyadi Suyadi Suyadi Triharyati, Eri Wen Susanti Weni Susanti Yolanda Amelia Yulpa Rabeta Yulpa Rabeta Yusup Yusup