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Ronal Aprianto
Fakultas Ilmu Ekonomi Dan Sosial Humaniora Universitas Bina Insan Lubuklinggau
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Journal : Adpebi Science Series

 1 
Promotion Strategy And The Impact Of Covid-19 On Msme (Micro, Small And Medium Enterprises) In Lubuklingga Ronal, Ronal Aprianto
Adpebi Science Series 2022: 1st AICMEST 2022
Publisher : ADPEBI

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Abstract

The problem in this research was how the impact of covid-19 on micro, small and medium enterprises at food and beverage industry in Lubuklinggau and how to overcome the impact of covid-19 on micro, small and medium enterprises at food and beverage industry in Lubuklinggau . This study uses qualitative methods, data collection technique by using observation, interviews and documentation. This study aims to determine the impact and how to overcome the impact of covid-19 on micro, small and medium enterprises in Lubuklinggau. The results of research and discussion conducted on several micro, small and medium business in Lubuklinggau, almost all of the micro, small and medium enterprises have felt the impact of the COVID-19 pandemic, such as decreased sales turnover and they need appropriate promotion strategies to increase their income
Co-Authors Adi Diana Agung Saputra Anggraini, Susia Arisky Andrinaldo Arisky Andrinaldo Betti Nuraini Candra Parwansah Darman Usman Dika Ardani Elzanti Rahman Emiliyan Candra Ermawati Ermawati Fitria Fitria Hardi Mulyono Husaini Husaini Indrawati Mara Kesuma Indrawati Mara Kesuma Indrawati Mara Kesuma Indrawati Mara Kusuma Irene Pradela Irma Idayati Irma Idayati Irma Idayati Jeni Amperasari Jodika Hami Pratama Kesuma, Indrawati Mara Krisda Siagian Melvin Melisa Nasruddin Nasruddin Nasruddin Nora Puspita Nurlael, Sarifa Paleni, Herman Rabeta, Yulpa Randi Firmansya Renita Puspa Sari Rian Oktavianie Rindi Ningmas Rudi Azhar Sarifa Nurlael Septya Yolanda Siti Aisyah Azzahra Suberthi, Meta Subianto Subianto Supriyanto Supriyanto Supriyanto Supriyanto Supriyanto Surajiyo Surajiyo Surajiyo Surajiyo Surajiyo Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suwarno Suyadi Suyadi Suyadi Suyadi Suyadi Triharyati, Eri Wen Susanti Weni Susanti Yolanda Amelia Yulpa Rabeta Yulpa Rabeta Yusup Yusup