Article Per Year (5 Year)
p-Index From 2019 - 2024
1.813
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Manajemen E-JRM
Arsyianto, Muhammad Tody
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Pengaruh Penapatan Manfaat Dan KemudahanTerhadap Minat Penggunaan Shopee Paylater Pada Mahasiswa Unisma Fakultas Ekonomi Dan Bisnis 2020 Rohmah, Dikri Minatur; Priyono, Achmad Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The aim of this research is to determine the effect of income benefits and convenience on interest in using Shopee PayLater among students at the Faculty of Economics and Business at the Islamic University of Malang class of 2020. And the sample used in this research consisted of 80 students. The data collection technique for this research uses a questionnaire and the data analysis method used is multiple linear regression analysis. The results of this research show that. The results of this research show that income benefits and convenience have a significant effect on interest in using Shopee Paylater among students at the Islamic University of Malang, Faculty of Economics and Business, class of 2020.Keywords: Income Benefits And Ease Of Use Interest
Pengaruh Pemanfaatan E-Commerce, Harga, dan Promosi Terhadap Minat Beli Konsumen ( Studi Pada Pelanggan Toko Roti Hilda Bakery Kota Batu) Rosaliana, Hilda Angeningtyas; Priyono, Achmad Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

 Abstract This study aims to examine and explain the effect of e-commerce utilization, price, and promotional intensity on consumer buying interest in bakeries in Batu City, a case study of customers of Hilda Bakery in Batu City. The number of samples that were successfully collected was 75 respondents. While the analysis tool used is Multiple Linear Regression using SPSS. The results of this study are e-commerce, price, and promotional intensity simultaneously affect purchasing decisions and e-commerce has a significant positive effect on consumer buying interest, price has an effect on consumer buying interest while promotional intensity has no significant effect on consumer buying interest. Keywords: E-commerce, Price, Promotion Intensity, Consumer Purchase Intention
KEPUTUSAN PEMBELIAN PAKAIAN ONLINE PADA MAHASISWA DILIHAT DARI LIFESTYLE DAN KEMATANGAN EMOSI Arsyianto, Muhammad Tody; Sinollah, Sinollah -
Jurnal Ekonomi Manajemen Vol 7, No 1 (2021): Mei 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v7i1.2077

Abstract

ABSTRACTThis study aims to see and explain the influence of lifestyle and the maturity of online clothing purchase decisions on students with a sample of 183 people who are carried out by census. To obtain data, the study used questionnaires and interviews. As for data analysis using multiple regression analysis. Based on the results of the study, it shows that lifestyle and maturity have a significant effect on students' online clothing purchase decisions. A greater influence of lifestyle shows that online shopping for students who are already a lifestyle to adapt to social conditions in order to meet the need to unite and socialize with others, especially those related to self-image to reflect on their social status.Keywords: online purchase decisions; lifestyle; emotional maturity.ABSTRAKPenelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh lifestyle dan kematangan emosional terhadap keputusan pembelian pakaian online pada mahasiswa dengan sampel sebanyak 183 orang yang dilakukan secara sensus. Untuk memperoleh data, penelitian ini menggunakan kuesioner dan wawancara. Adapun untuk analisis data menggunakan analisis regresi berganda. Berdasarkan hasil penelitian menunjukkan bahwa lifestyle dan kematangan emosional berpengaruh signifikan terhadap keputusan pembelian pakaian online mahasiswa. Pengaruh lebih besar oleh lifestyle yang menunjukkan bahwa belanja online bagi mahasiswa sudah merupakan gaya hidup untuk beradaptasi dengan kondisi sosial dalam rangka memenuhi kebutuhan untuk menyatu dan bersosialisasi dengan orang lain khususnya yang berkaitan dengan citra diri untuk merefleksikan status sosialnya.Kata Kunci: keputusan pembelian online; gaya hidup; kematangan emosional.
Co-Authors Achmad Agus Priyono Alan, Tri Setyo Budi Basalamah, Muhammad Ridwan Fa’iqoh, Fina Hilyah Karima, Isnaini Khalikussabir, Khalikussabir Khasanah, Nur Uswatun Kumaidah, Siti Mohammad Rizal, Mohammad Nur Hidayati Putri, Fadilah Adheyanti Arifin Rachma, N. Riski, Riski Rohmah, Dikri Minatur Rois Arifin Rosaliana, Hilda Angeningtyas Sahidah, Putri Nuramrina Saputra, Alfito Mauliddani Sinollah Ula, Jauza’ Nuril