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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Journal of Business & Banking Jurnal Master Pariwisata (JUMPA) Neo-Bis Jurnal Manajemen Teori dan Terapan Journal of Management and Business Review Jurnal Ilmiah Pariwisata SINERGI: Jurnal Ilmiah Ilmu Manajemen International Research Journal of Business Studies (E-Journal) Petra International journal of Business Studies (IJBS) Ecopreneur.12 Ecopreneur Patrawidya: Seri Penerbitan Penelitian Sejarah dan Budaya Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Accounting and Management Journal Community Development Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Oeconomicus Journal of Economics Indonesian Journal of Cultural and Community Development Indonesia Berdaya Advances in Global Economics and Business Journal Jurnal ABDIMAS STMIK DHARMAPALA Jurnal Kedaymas Pattimura International Journal of Mathematics (PIJMath) Semanggi: Jurnal Pengabdian kepada Masyarakat Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat
Mohamad Yusak Anshori
Universitas Nahdlatul Ulama Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Journal : SINERGI: Jurnal Ilmiah Ilmu Manajemen

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Strategies to Increase Market Share for Histopathological Equipment Products (Brand Sakura): Case Study in a Sole Agent Company Sukoco, Anton; Anshori, Yusak; Yudha, Ana Toni Roby Candra
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 10 No. 2 (2020)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (18245.18 KB) | DOI: 10.25139/sng.v10i2.2864

Abstract

The purpose of this research is to evaluate marketing strategies that directly touch market leaders with to get marketing strategies to increase market share and become a market leader. This research uses qualitative and quantitative approaches. The analysis used was a descriptive analysis using the SWOT analysis instrument accompanied by IFAS and EFAS calculations. Data sources and types of research data consist of primary data and secondary data. Primary data were obtained from the results of focus group discussions, in-depth interviews, and questionnaires. Whereas secondary data was obtained from financial reports and relevant articles and literature. The results of the strategy enrichment using the SWOT analysis on the quantitative approach obtained that the company's position is in quadrant 3 namely WO quadrant with coordinates (-0.63; +1.47) so companies should implement a turnaround strategy, ie change their marketing strategy from direct hit to market leaders by improving after-sales service, improving the quality of their products, brand equity, support from top management and placing units in the Teaching Hospital. This research can provide practitioners with an overview in making strategic marketing decisions.
Co-Authors Afib Rulyansah Aldo Fodyansa Alfina Andasari Ana Toni Roby Candra Yudha, Ana Toni Roby Candra Arifin, Ravica Ulya Azrida Ayu Rahmania Bambang Syairudin Bambang Syairudin, Bambang Dennis V. Madrigal Dewi Wulan Sari Dieky Adzkiya Dinita Rahmalia, Dinita Fajar Annas Susanto Fasila, Ira Firdeana Fitrotul Ula Fitrotul Ula Fodyansa, Aldo Ghofur, Moh. Abdul Hein Ko Ko Htet Heni Agustina Herwindo, Raden Denny Hidayatul Khusnah I Dewa Gde Satrya I Dewa Gde Satrya Ima Kurniastuti Indrianawati Usman Ira Fasila Ismanto Hadi Santoso Ismanto Hadi Susanto Istiqfari, Shintya Vira Jessica Inggita Karya, Denis Fidita Khusnah, Hidayatul Leni Yuliana Mardiyah Anugraini Melissa Tanuwijaya Michelle Vebby Tanzil Salim Mira Nirmala Gita Moh. Abdul Ghofur Mohamad Rijal Iskandar Zhulqurnain Mohammad Andri Dwi Aprianto Monica Maria Mukhtar Adinugroho Mukhtar Adinugroho Ninnasi Muttaqiin Purnamawati . Puspandam Katias Puspandam Katias Rachma Rizqina Rachma Rizqina Mardhotillah Raden Denny Herwindo Riyan Sisiawan Putra Rizki Amalia Elfita Rusdyana Intan Verriana Sari, Dewi Wulan Shintya Vira Istiqfari Sholikhah, Inayatus Sukoco, Anton Sukoco, Anton Teay Shawyun Teguh Herlambang Udisubakti Ciptomulyono Udisubakti Ciptomulyono Umi Salamah Vanessa Ellena Lodan Verriana, Rusdyana Intan Viviane Langner Yudianto, Firman