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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Journal of Business & Banking Jurnal Master Pariwisata (JUMPA) Neo-Bis Jurnal Manajemen Teori dan Terapan Journal of Management and Business Review Jurnal Ilmiah Pariwisata SINERGI: Jurnal Ilmiah Ilmu Manajemen International Research Journal of Business Studies (E-Journal) Petra International journal of Business Studies (IJBS) Ecopreneur.12 Ecopreneur Patrawidya: Seri Penerbitan Penelitian Sejarah dan Budaya Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Accounting and Management Journal Community Development Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Oeconomicus Journal of Economics Indonesian Journal of Cultural and Community Development Indonesia Berdaya Advances in Global Economics and Business Journal Jurnal ABDIMAS STMIK DHARMAPALA Jurnal Kedaymas Pattimura International Journal of Mathematics (PIJMath) Semanggi: Jurnal Pengabdian kepada Masyarakat Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat
Mohamad Yusak Anshori
Universitas Nahdlatul Ulama Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Journal : Jurnal Entrepreneur dan Entrepreneurship

 1 
Impact of Content Marketing, Brand Image, & Social Media on Buying Behavior Alfina Andasari; Mohamad Yusak Anshori
Jurnal Entrepreneur dan Entrepreneurship Vol. 12 No. 2 (2023): Jurnal JEE
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v12i2.4086

Abstract

This research aims to investigate the influence of Content Marketing, Brand Image, and Social Media on purchase intention and purchase decision for Sambal Ning Niniek, a small and medium-sized enterprise (SME). A quantitative research method was employed, with three independent variables, namely content marketing, brand image, and social media, and two dependent variables, namely purchase intention and purchase decision. A total of 216 respondents were included in the study. The analysis involved both outer model and inner model assessments. The results revealed that content marketing did not have a significant positive impact on purchase intention. However, brand image and social media demonstrated a positive and significant impact on purchase intention for sambal Ning Niniek. Furthermore, purchase intention was found to have a positive and significant effect on purchase decisions at Sambal Ning Niniek. Regarding the influence on purchasing decisions, content marketing, and brand image were identified as significant and positive factors for Sambal Ning Niniek. However, social media did not exhibit a significant positive impact on purchasing decisions.
A Analysis of Factors Affecting Waste Using Value Stream Mapping (VSM) On Kaosbekas.Id Mohamad Yusak Anshori; Denis Fidita Karya
Jurnal Entrepreneur dan Entrepreneurship Vol. 11 No. 2 (2022): Jurnal JEE
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v11i2.2750

Abstract

Abstract: Lean manufacturing approach is a systematic approach which identifies and eliminates waste through continuous improvement: the flow of products that customers want to pursue the perfection. This study aims to determine the amount of waste in Kaosbebas.id and examine the causes of the waste by using Value Stream Mapping (VSM), value stream analysis tools, and fish-bone diagrams. At the beginning of the study, the description of the current state map was carried out for the analysis of the fulfillment of the physical flow and the flow of information on the production of Kaosbebas.id. After weighting the waste, the researchers distributed questionnaires to informants related to the custom T-shirt production process to obtain the results of identifying the locations of waste and what things made the waste occur during the production process. Furthermore, the researchers conducted an evaluation process so that this waste reduction is expected to increase production efficiency and improve company performance. In addition, this study also aims to provide suggestions for improvements to the manufacture of custom t-shirts during the production process. This study uses a qualitative approach with the methods of observation, interviews, and questionnaires.
Co-Authors Afib Rulyansah Aldo Fodyansa Alfina Andasari Ana Toni Roby Candra Yudha, Ana Toni Roby Candra Arifin, Ravica Ulya Azrida Ayu Rahmania Bambang Syairudin Bambang Syairudin, Bambang Dennis V. Madrigal Dewi Wulan Sari Dieky Adzkiya Dinita Rahmalia, Dinita Fajar Annas Susanto Fasila, Ira Firdeana Fitrotul Ula Fitrotul Ula Fodyansa, Aldo Ghofur, Moh. Abdul Hein Ko Ko Htet Heni Agustina Herwindo, Raden Denny Hidayatul Khusnah I Dewa Gde Satrya I Dewa Gde Satrya Ima Kurniastuti Indrianawati Usman Ira Fasila Ismanto Hadi Santoso Ismanto Hadi Susanto Istiqfari, Shintya Vira Jessica Inggita Karya, Denis Fidita Khusnah, Hidayatul Leni Yuliana Mardiyah Anugraini Melissa Tanuwijaya Michelle Vebby Tanzil Salim Mira Nirmala Gita Moh. Abdul Ghofur Mohamad Rijal Iskandar Zhulqurnain Mohammad Andri Dwi Aprianto Monica Maria Mukhtar Adinugroho Mukhtar Adinugroho Ninnasi Muttaqiin Purnamawati . Puspandam Katias Puspandam Katias Rachma Rizqina Rachma Rizqina Mardhotillah Raden Denny Herwindo Riyan Sisiawan Putra Rizki Amalia Elfita Rusdyana Intan Verriana Sari, Dewi Wulan Shintya Vira Istiqfari Sholikhah, Inayatus Sukoco, Anton Sukoco, Anton Teay Shawyun Teguh Herlambang Udisubakti Ciptomulyono Udisubakti Ciptomulyono Umi Salamah Vanessa Ellena Lodan Verriana, Rusdyana Intan Viviane Langner Yudianto, Firman