Article Per Year (5 Year)
p-Index From 2019 - 2024
1.99
P-Index
This Author published in this journals
All Journal Nusantara Medical Science Journal Jurnal Kesehatan Prima Jurnal Teknologi Pertanian TEKNOLOGI PANGAN : Media Informasi dan Komunikasi Ilmiah Teknologi Pertanian Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi INTEK: Jurnal Penelitian AL-ULUM: JURNAL SAINS DAN TEKNOLOGI Jurnal Aplikasi Akuntansi Valid Jurnal Ilmiah J-Com (Journal of Computer) Gadjah Mada Journal of Psychology (GamaJoP) Valid Jurnal Pengabdian
Irianto Irianto
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Nursing Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Valid Jurnal Ilmiah

 1 
Strategi Meningkatkan Daya Saing dan Upaya Bertahan Saat Pandemi Covid 19 Pada Usaha Kecil dan Menengah PT Sasak Maiq Batu Layar Lombok Barat Ida Bagus Eka Artika; Irianto Irianto; Ida Ayu Ketut Marini; Baiq Ertin Helmida
Valid: Jurnal Ilmiah Vol 18 No 2 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v18i2.185

Abstract

The sustainability of PT Sasak Maiq, in West Lombok Regency, as one of the Small and Medium Enterprises has recently been threatened by the Covid - 19 pandemic which began to hit Indonesia in early 2020. PT Sasak Maiq is concerned about this because it has an impact on reducing turnover sales of their products. This requires a strategic study, to be able to maintain the existence of PT Sasak Maiq in the Covid-19 pandemic, which cannot be predicted when it will end. This research is a descriptive study with the aim of knowing which strategies are suitable to be applied in order to maintain the existence of PT Sasak Maiq in the future. The data is sourced from stakeholders, with an analysis technique in the form of environmental analysis (SWOT Analysis). The results showed that the suitable strategy to be applied to maintain the sustainability of PT Sasak Maiq is the ST strategy, which is in the form of a diversification strategy, by creating the new unique product, strengthening the online marketing network, maintaining a price strategy, maintaining relationships with marketing networks both at domestic and abroad, so that it can maintain demand for its products.
Co-Authors Adi Ahmad Gondo afrisawati, Afrisawati Ahmad Yani Akmal Akmal Alpian Adi Herawan Anak agung Sagung Putri Chandradewi Apriyanto, Mulono AYU WULANDARI Baiq Ertin Helmida Dahriansah - Eska, Juna Fariantin, Erviva Farid Dwi Murdianto Fitria Fitria Hasnah Hasnah Hastuti Hastuti Hermilasari Hermilasari I MADE SUARDANA I Nengah Arsana IDA BAGUS EKA ARTIKA Indhana Sudiharto Joko Triyatno KETUT MARINI, IDA AYU Khairurizal Khairurizal Kisnawati, Baiq M Wahyullah Masagus Muhammad Yusuf Nur Afni Syahpitri Damanik rani puspitasari Sahren Saripah Sobah Subandi Sudarmin Sudarmin Surahman Hidayat surliana surliana Syahri Djalil Yonathan Ramba Zulkarnaen Zulkarnaen