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All Journal Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis Edukasi Islami : Jurnal Pendidikan Islam Ideas: Jurnal Pendidikan, Sosial dan Budaya
Agung Budiatmo
Jurusan Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Administrasi Bisnis

 1 
Investigasi Pengaruh Luasnya Pengungkapan Sukarela atas Keberadaan Komite Pengawas Manajemen Pada Perusahaan Manufaktur Di Indonesia Dinalestari Purbawati; Agung Budiatmo
Jurnal Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v9i1.25911

Abstract

This study investigated the impact the existence from the oversight committee on the extent from voluntary disclosure of manufacturing company in Indonesia. The oversight committee consist of risk management committee and nomination and remuneration committe. The existence from the oversight committee of manufacturing companies who have never been broad mandatory will have an influence on the differences in the voluntary disclosure between the company which one with a company that other. Data was collected used a documentation technique from the annual reports manufacturing companies listed on the Indonesian Stock Exchange period 2015 until 2017. Sampling method used purposive sampling. The number of samples were 81 companies each year. Multiple linear regression analysis is tools used in this model. The final results showed that in parsial the existence from the risk management committee (RMC) had a positive significant effect of the extent from voluntary disclosure. In simultan test showed that oversight committee had a positive significant effect on the extent of voluntary disclosure. Suggestions for further research is to be able to add the use of data collection method as questionnaires and interviews in knowing more information about the existence of an oversight committee.
PENGARUH IKLAN, ATRIBUT PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pembeli dan Pengguna OPPO Smartphonedi Kota Semarang) Nasha Farahna Sungkar; Agung Budiatmo
Jurnal Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v5i1.12722

Abstract

The increasingly fierce competition among the smartphone manufacturers are competing to launch products with a variety of advantages. One of the products discussed are crowded smartphone OPPO Smartphone. In the face of tight business competition Smartphone OPPO need to influence consumers to choose and buy products OPPO Smartphone. Many factors influence consumers in making a purchase, such as advertising, product attributes, and price. This study aims to determine the effect of advertising, product attributes, and prices on product purchasing decisions OPPO Smartphone partially or simultaneously. This type of research is explanatory research. Primary data used questionnaires distributed to the public Semarang central mobile phone sales Matahari Mall Semarang who have bought and used the products OPPO Smartphone as many as 100 people. In the analysis used validity and reliability, the correlation coefficient, the coefficient of determination, cross tabulations, simple and multiple regression analysis and significance test (t test and F) with SPSS 21. The results showed a variable adverstising positive influence on purchasing decisions by 23.1%. Variable product attributes positive influence on purchasing decisions by 17.9%. And variable price positive influence on purchasing decisions by 23.6%. Through research also found that the three independent variables simultaneously significant positive effect on purchasing decisions and are able to explain 46.9% of purchasing decisions. Based on the results of the study, the researchers suggested that OPPO Smartphone manufacturers maximize advertising concept which will be displayed in order to load the excess product is clearly and understood by consumers. And to attract more consumers, manufacturers are expected to innovate on product design to make it look more attractive than other smartphone brands. Manufacturers are also expected not to take profit too large, so that product prices more affordable by the consumers' income. Moreover, manufacturers are expected to improve the quality and specifications of the products to be robust, as the society of this era that requires sophisticated smartphones.
PENGARUH ATRIBUT PRODUK WISATA DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG PADA OBJEK WISATA TAMAN MARGASATWA SEMARANG Widya Muna Mayasari; Agung Budiatmo
Jurnal Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v6i1.16600

Abstract

Tourism is one of industry that is growing rapidly. As a result, traveled has become a part of the human necessities . This phenomenon causes the number of tourist arrivals in the city of Semarang is increasing. Has contributed to an increase experienced by Taman Margasatwa Semarang, a tourist attraction concept Conservation, Recreational, Education, and Research in the area of West Semarang. This study aims to determine the influence of Tourism Product Attribute and Word of Mouth to the Tourism Decision to visit Taman Margasatwa Semarang. This type of research is explanatory research where data collection techniques used is by means of questionnaire, the selected sample of 100 people with purposive sampling. Respondents are visitor attractions Taman Margasatwa Semarang who had never been at the Taman Margasatwa Semarang and find out information Taman Margasatwa Semarang from others The results showed that the attributes of travel products and significant influence on the decision to visit by contributing 32.7% and the rest is explained by other factors. Word of mouth and significant influence on the decision to visit by donating 35% and the rest is explained by other factors. Meanwhile, simultaneous attributes of the tourism product and word of mouth influence and significant impact on the decision to visit. Means the better attributes of the tourism product and word of mouth, the higher the decision been Attractions: Wildlife Areas Semarang. Besides word of mouth has the most dominant influence with regression coefficient of 0.472. The results obtained by analyzing primary data using validity, reliability test, correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, and a significance test (t test and F) with SPSS 22.0 Based on the results of the study, the researchers suggested that UPTD Taman Margasatwa Semarang re-analyze the pricing policy in order to get the quality and benefit traveled better, increasing promotion through a wide range of marketing communications, and gives a good impression on visitors.
Pengaruh Social Media Marketing, Brand Awareness Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening Pada J.Co Donuts & Coffee Semarang Meatry Kurniasari; Agung Budiatmo
Jurnal Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i1.22571

Abstract

The purpose of this study is to determine the influence of social media marketing and brand awarenessof purchasing decisions through buying interest as an intervening variable J.CO Donuts & Coffee in Semarang City. This type of research is explanatory research. Sampling technique using non probability sampling technique with purposive sampling and Accidental sampling method. The number of samples taken as many as 100 respondents with a ratio of 40:60 in both branches J.CO Donuts & Coffee Semarang. In this study assisted by SPSS 16.0 system. The results showed that social media marketing influence on buying interest by contributing 15.6% while the rest influenced by factors other than social media marketing. Brand Awareness influences buying interest by contributing 31.3% while the rest is influenced by factors other than brand awareness. Meanwhile, buying interest influences the purchasing decision by contributing 23.3% while the rest is influenced by factors other than buying interest. Based on result of regression analysis of two stages known that variable of buying interest can be intervening variable from social media marketing and brand awareness to purchasing decision. It means that the better social media marketing and brand awareness, the higher the buying interest and the better the buying interest, the higher the purchasing decision of J.CO Donuts & Coffee in Semarang City.
Co-Authors Agus Hermani Alfatiha, Raja Ainaya Apriatni Endang Prihatini Ari Pradhanawati Avidha, Syifa Nur Budianto, Yoseph Pangestu Cindy Mega Puspita Crystin Ayomi Parhusip Dian Kurnia Yulianingsih Edi Wijaya Kusuma Handoyo Djoko Waluyo Hari Susanta Nugraha Kurniawan, Michael Aditya Maulida, Devi Meatry Kurniasari Naili Farida Nasha Farahna Sungkar Novianti Agustin, Novianti Oki Prasetyo Aji Putranti, Clara Sapphira Ratih Nugraheni Reni Shinta Dewi Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Sari Listyorini Shabrina, Sekar Ayu Sirait, Fathihari Afkha Sisca Destiana Sri Suryoko Vannya Laksmi Angreani, Vannya Laksmi Wahyu Hidayat Widayanto Widayanto Widya Muna Mayasari Yanti, Mutia Meiva Yanuar Aditya Setiawan Yulia Rossanda Fajar