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All Journal Buletin Studi Ekonomi E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Ilmu Manajemen (JIM) Jurnal Ilmu Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi AKSES: Jurnal Ekonomi dan Bisnis An-Nisbah: Jurnal Ekonomi Syariah Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Inovasi Bisnis (Inovbiz) Jurnal AKSI (Akuntansi dan Sistem Informasi) Martabe : Jurnal Pengabdian Kepada Masyarakat Sketsa Bisnis Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Almana : Jurnal Manajemen dan Bisnis E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JMD: Jurnal Riset Manajemen & Bisnis Dewantara Dedication : Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat JURNAL EKOBIS DEWANTARA ACADEMICS IN ACTION Journal of Community Empowerment JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Syntax Idea HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Performance : Jurnal Bisnis dan Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) PENGARUH SISTEM KEUANGAN DAN KEBIJAKAN MONETER TERHADAP PERTUMBUHAN EKONOMI PADA ERA ORDE BARU DALAM PERSPEKTIF EKONOMI ISLAM e-Jurnal Apresiasi Ekonomi Dedication : Jurnal Pengabdian Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi
Asep Muhamad Ramdan
Universitas Muhammadiyah Sukabumi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JMD: Jurnal Riset Manajemen

 1 
Analisis Word Of Mouth Dan Brad Image Terhadap Keputusan Pembelian Smartphone Di Kota Sukabumi Seira Aryatilandi; Asep Muhammad Ramdan; Erry Sunarya
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol 3 No 1 (2020): Januari (2020) - Juni (2020)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.611 KB) | DOI: 10.26533/jmd.v3i1.554

Abstract

Abstract The purpose of this study is to measure how much influence word of mouth and brand image have on purchasing decisions. The variables used in this study are word of mouth,, brand image, and purchasing decisions. The method used in this research is to use probability sampling by distributing questionnaires as many as 150 respondents to consumers who use Iphone smatphone in Sukabumi City. Data analysis technique used is multiple linear regression where in this method the method of partial effect and simultaneous influence is used. The results obtained show that there is no positive and significant influence between word of mouth on purchasing decisions. And there is a positive and significant influence between brand image on purchasing decisions.
Co-Authors Acep Samsudin Ackbar Pirdaus Adinda Indriana Afra Maulia Agil Syaban Aisha, Salsabil Alfana Duwi Alamanda Alwi Noer Muhamad Anggry Tri Hernizar anisa nurfitriani Anita Yuliana Apriliani Sya’diah Asriyanik . Astriani Puji Lestari Aulia Agustian Ayi Muhyidin Azizah, Shella Farhatul Berliana Putri Clara Candra Komala Cut Ani Rohana Danial, Deni Muhammad Dara Balinda Utami Nur Islam Deni Muhammad Danial Dicky Jhoansyah Dina Apriani Elah Elah Elvira Dewi Santika Ema Hilma Meilani Eneng Susan Erik Candra Pertala Erry Sunarya Evrida hayati Fahmi Hidayahtullah Faizal Mulia Z Faizal Mulia Z Famela Sophya Suciati Farijah, Alni Nuraeni Febriyan Subagya Fendira lutfianisa Feny Aldiana Fuji Siti Nurfitrah Gladis Sarah Aurelia Halimatul Fitriah Hana Qurota A'yun Hasan Wirayuda Hendita Yosepa Ibnu Agung Permana Ilfam Yaksi Ilham Budiman Indri Safitri Indri Safitri, Indri Intan Firmantiny Yulia Jasmine Balqist Juliaristanti, Vira Karin Maulia Sulaeman Kokom Komariah Komala, Clara Candra Leonita Siwiyanti Lienry Salsia Putri Suryadi lisa pebrila Lisnawati Lisnawati Lisnawati Maria Ulpah Marsya Ma’ruvinna El-Mekka Rostianto Mella Azhar Nisrina Meysha Alyani Vinasti Mochammad Maulana Hasan Jaelani Muchammad Alfan Purnama Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Arief Ramdhany Nadiza Septiyani Nurhamidah Nandy Gumilang M Nor Norisanti Novy Anggraini Nur Ajeng Setia Wiguna Nuri Firdayanti Nurinda Rahmawati Prilla Waristina Gunarto Putri Hawa Alkatiri R Deni Muhammad Danial Rahmah Ummi Rani Santika Rayhan Ar Rasyid Reni Uniana Reny Sukmawani Resa Nurmala Resha Afrilla Respi Saputri Restu, Wulan Fuji Reza Aditya Nurmada Ria Ulvia Erza Riana Afriansyah Ridha Kholidah Rihan Rahmawati Risma Nurmillah Rosanti Rosanti Salia Zahra Maulida Salma Tamsyiatissanusiyah Salsabil Aisha Sami Raras Sandra Dwi Pratiwi Sansan Nurhasanah Santika, Elvira Dewi Santika, Rani Saputri, Respi Seira Aryatilandi Selfia Ratna Kasih Selfia Ratna Kasih selvi rahmawati Siska Oktavia Sita Nurwahidah Siti Nuraminah Siti Nurlela Sari Sonia Firdaus Sopyan Saori Sopyan Sauri Sri Fitri Widianingsih Sri Nuranti Sri Tania Nurhasanah Suciati, Famela Sophya Sya'rony Muhammad Rijaldi Tarisa Nur Fadilah Tegar Maulidi Putra Tuti Mulyani Utami Qaulan Tsaqila Vira Juliaristanti Wenny Amelina Wulan Fuji Restu Wulan Puspitasari Yeni Nur Apriliyani Yosepa, Hendita