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All Journal Buletin Studi Ekonomi E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Ilmu Manajemen (JIM) Jurnal Ilmu Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi AKSES: Jurnal Ekonomi dan Bisnis An-Nisbah: Jurnal Ekonomi Syariah Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Inovasi Bisnis (Inovbiz) Jurnal AKSI (Akuntansi dan Sistem Informasi) Martabe : Jurnal Pengabdian Kepada Masyarakat Sketsa Bisnis Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Almana : Jurnal Manajemen dan Bisnis E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JMD: Jurnal Riset Manajemen & Bisnis Dewantara Dedication : Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat JURNAL EKOBIS DEWANTARA ACADEMICS IN ACTION Journal of Community Empowerment JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Syntax Idea HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Performance : Jurnal Bisnis dan Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) PENGARUH SISTEM KEUANGAN DAN KEBIJAKAN MONETER TERHADAP PERTUMBUHAN EKONOMI PADA ERA ORDE BARU DALAM PERSPEKTIF EKONOMI ISLAM e-Jurnal Apresiasi Ekonomi Dedication : Jurnal Pengabdian Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi

Asep Muhamad Ramdan

Universitas Muhammadiyah Sukabumi

Author-ID : 2461717

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Title

KEKUATAN PENGALAMAN KONSUMEN DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG PADA TOKO HANDMADE ADDICTIVE lisa pebrila; Asep M. Ramdan; Acep Samsudin
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.08.NO.04.TAHUN 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

The purpose of this study was to measure the interests of consumers and interest in the interest of repurchasing consumers of Handmade Addictive Cibatu Sukabumi Regency. The method used in this study uses a sampling method that is included in the method of random sampling by distributing 157 questionnaires consumers. The analysis technique used is multiple linear regression analysis techniques, including test coefficient of determination, multiple correlation coefficient, simultaneous test (F test), and partial test (t test). The results of the test coefficient of determination seen from the value (adjusted R2) of 0.980 can be interpreted as the experience of Consumer Experience and Trust in the interest of repurchase is 98.0%. The remaining 0.02% was not approved by other studies. Based on multiple coefficient trials seen from the R value of 0.990, shows a very strong real relationship between consumer experience and trust with repurchasing interest. Based on the F test the probability value sig. 0.00 <0.05 which means together Consumer Experience (X1) and Trust (X2) significant confidence in Repurchase Interests (Y). Based on the t test showing Consumer Experience (X1) has a significant effect on Repurchase Interest (Y), Trust (X2) has a significant effect on Repurchase Interest (Y).

KEKUATAN NILAI EMOSIONAL DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PERUSAHAAN JASA EKSPEDISI Mella Azhar Nisrina; Asep M. Ramdan; Faizal Mulia Z
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.08.NO.06.TAHUN 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

The purpose of this study is measure the influence of emotional value and quality of service on customer satisfaction in expedition service companies. The method used in this study is the use the type of sampling includes in the random sampling sample by distributing 206 questionnaires to consumers. The analysis technique using multiple linear regression analysis techniques, including test coefficient of determination, multiple correlation coefficient, simultaneous test (F test), and partial test (t test). The results of the test coefficient of determination seen from the value (adjusted R2) of 0.854 can be interpreted that the effect of Emotional Value and Service Quality on consumer satisfaction is 85.7%. The remaining 14.6% is influenced by other factors not explained in this study. Based on the multiple correlation coefficient test seen from the R value of 0.925, it shows that there is a very strong relationship between emotional value and service quality with customer satisfaction. Based on the F test the probability value sig. 0.00 <0.05, which means that together Emotional Value (X1) and Service Quality (X2) have a significant effect on customer satisfaction (Y). Based on the t test shows that Emotional Value (X1) does not have a significant effect on customer satisfaction (Y), Service Quality (X2) has a significant effect on customer satisfaction (Y).

PENGARUH VISUAL MERCHANDISING DAN PRODUCT ASSORTMENT TERHADAP IMPULSE BUYING (Survei Pada Konsumen Rabbani Kota Sukabumi) Nuri Firdayanti; Asep Muhamad Ramdan; Erry Sunarya
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.09.NO.05.TAHUN 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

This study aims to study the effect of visual merchandising and product assortment on impulse buying. The data analysis technique used is a double linear regression analysis with sample techniques using non-probability sampling samples by incidental sampling method. Data collection by spreading questionnaire to 150 respondents. Data processing using IBM SPSS software version 24. Results showed that simultaneously visual merchandising and product assortment effect positive and significant to impulse buying. A partial test shows the visual merchandising effect positively and significantly on impulse buying. While the product assortment influential but not significant to impulse buying

Dampak Dari Kekuatan Dan Popularitas Selebgram Terhadap Minat Beli Pada Produk Mode Lokal Di Instagram Muhamad Alvi Irpansyah; Asep M. Ramdan; R. Deni Muhammad Danial
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.08.NO.03.TAHUN 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

The study aims to determine about the effect of selebgram power and visibility to purchase intention on local fashion product in instagram, as well as to see how much the influence of selebgram power and visibility to purchase intention partially or simultaneously. The method use in this research is descriptive verificative and quantitative approaches with multiple linear regression as a data analysis technique. Research result obtained show that power, visibility and purchase intentions in the good category. The magnitude of the effect of selebgram power and visibility on purchases intention on instagram by Rachel Vennya after testing simultaneously and partially have a positif and significant influence. It’s amounted to 48,2%, while the remaining 51,8% are influenced by other variables not examined in this research.

Determinasi Emosional Merek Dan Kepercayaan Merek Terhadap Kepuasan Pelanggan Pada Skin Care Clinic selvi rahmawati; Asep M. Ramdan; Kokom Komariah
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.08.NO.05.TAHUN 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

The purpose of this study was to determine the emotional determination of brands and brand trust in customer satisfaction at skin care clinic. The research method used by the authors in this study is to use the sampling method included in the sample random sampling, by distributing questionnaires as much as 290 respondents to skin care clinic customers. The analysis technique used by the writer is to use multiple linear regression analysis techniques, multiple correlation coefficient and determination coefficient. And to test the hypothesis the author uses a statistical test partially (t test) and simultaneous test (f test). The results of the test coefficient of determination seen from the value (Adjusted R²) of 0.603 means that the influence of Emotional Brands and Brand Trust on Customer Satisfaction is 60.3% The remaining 39.7% is influenced by other factors not explained in this study. And based on the multiple correlation coefficient test seen from the R value of 0.606 shows that there is a very strong relationship between Emotional Brands and Brand Trust with Customer Satisfaction. Based on the f test the probability value sig. 0.00 <0.05 which means that together Emotional Brands (X1) and Brand Trust (X2) have a significant effect on Customer Satisfaction (Y). Based on the t test shows that Emotional Brands (X1) have a significant effect on Customer Satisfaction (Y), Brand Trust (X2) has a significant effect on Customer Satisfaction (Y). Keyword : Emotional Brands, Brand Trust, Customer Satisfaction.

PENGARUH GREEN PRODUCT DAN GREEN BRAND AWARENESS TERHADAP GREEN PURCHASE INTENTION Anggry Tri Hernizar; Asep Muhamad Ramdan; Faizal Mulia
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.09.NO.03.TAHUN 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

This study aims to study the effect of green products and green brand awareness on green purchase intentions. The variables used in this study are green product (x1) and green brand awareness (x2) as the independent variable and green purchase intention (y) as the dependent variable. This research uses quantitative methods using associative methods. Using questionnaires distributed to 150 respondents. The data analysis technique used is multiple linear regression analysis. The results obtained show a significant significance between green products and green brand awareness of green purchase intentions based on the results of simultaneous and partial hypothesis testing.

Co-Authors Acep Samsudin Ackbar Pirdaus Adinda Indriana Afra Maulia Agil Syaban Aisha, Salsabil Alfana Duwi Alamanda Alwi Noer Muhamad Anggry Tri Hernizar anisa nurfitriani Anita Yuliana Apriliani Sya’diah Asriyanik . Astriani Puji Lestari Aulia Agustian Ayi Muhyidin Azizah, Shella Farhatul Berliana Putri Clara Candra Komala Cut Ani Rohana Danial, Deni Muhammad Dara Balinda Utami Nur Islam Deni Muhammad Danial Dicky Jhoansyah Dina Apriani Elah Elah Elvira Dewi Santika Ema Hilma Meilani Eneng Susan Erik Candra Pertala Erry Sunarya Evrida hayati Fahmi Hidayahtullah Faizal Mulia Z Faizal Mulia Z Famela Sophya Suciati Farijah, Alni Nuraeni Febriyan Subagya Fendira lutfianisa Feny Aldiana Fuji Siti Nurfitrah Gladis Sarah Aurelia Halimatul Fitriah Hana Qurota A'yun Hasan Wirayuda Hendita Yosepa Ibnu Agung Permana Ilfam Yaksi Ilham Budiman Indri Safitri Indri Safitri, Indri Intan Firmantiny Yulia Jasmine Balqist Juliaristanti, Vira Karin Maulia Sulaeman Kokom Komariah Komala, Clara Candra Leonita Siwiyanti Lienry Salsia Putri Suryadi lisa pebrila Lisnawati Lisnawati Lisnawati Maria Ulpah Marsya Ma’ruvinna El-Mekka Rostianto Mella Azhar Nisrina Meysha Alyani Vinasti Mochammad Maulana Hasan Jaelani Muchammad Alfan Purnama Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Arief Ramdhany Nadiza Septiyani Nurhamidah Nandy Gumilang M Nor Norisanti Novy Anggraini Nur Ajeng Setia Wiguna Nuri Firdayanti Nurinda Rahmawati Prilla Waristina Gunarto Putri Hawa Alkatiri R Deni Muhammad Danial Rahmah Ummi Rani Santika Rayhan Ar Rasyid Reni Uniana Reny Sukmawani Resa Nurmala Resha Afrilla Respi Saputri Restu, Wulan Fuji Reza Aditya Nurmada Ria Ulvia Erza Riana Afriansyah Ridha Kholidah Rihan Rahmawati Risma Nurmillah Rosanti Rosanti Salia Zahra Maulida Salma Tamsyiatissanusiyah Salsabil Aisha Sami Raras Sandra Dwi Pratiwi Sansan Nurhasanah Santika, Elvira Dewi Santika, Rani Saputri, Respi Seira Aryatilandi Selfia Ratna Kasih Selfia Ratna Kasih selvi rahmawati Siska Oktavia Sita Nurwahidah Siti Nuraminah Siti Nurlela Sari Sonia Firdaus Sopyan Saori Sopyan Sauri Sri Fitri Widianingsih Sri Nuranti Sri Tania Nurhasanah Suciati, Famela Sophya Sya'rony Muhammad Rijaldi Tarisa Nur Fadilah Tegar Maulidi Putra Tuti Mulyani Utami Qaulan Tsaqila Vira Juliaristanti Wenny Amelina Wulan Fuji Restu Wulan Puspitasari Yeni Nur Apriliyani Yosepa, Hendita

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