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Journal : Cakrawala Management Business Journal

DEMOGRAFI PENGGUNA PRODUK DIGITAL ASLI KOTA PONTIANAK METODE CROSSTABS Wenny Pebrianti
Cakrawala Management Business Journal Vol 3 No 1 (2020): Mei 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v3i1.55

Abstract

This study aims to determine the response of Pontianak City people to the original digital products of Pontianak by examining the association based on the category of gender, age, education, occupation, income and frequency of use with cross tabulation method. Research is descriptive research. The population in this study is the people of Pontianak City who have used digital product services from Pontianak, namely Angkuts, Tripy and Gurukite.com. The sample size of 100 respondents was selected by purposive sampling, while the sample criteria were respondents with ages above or equal to 17 years, knew and had used Angkuts, Tripy or Gurukite.com services. Data processing techniques use cross tabulation analysis and association testing with chi square. The results of cross tabulation and chi square between categories of gender, age, education, occupation, income and frequency of use showed significant results. There is a strategic relationship between categorical variables to be followed up by pontianak digital businessmen.
Faktor Internal dan Eksternal terhadap Impulse Buying pada Supermarket Islami Wenny Pebrianti; Septi Purnama Sari
Cakrawala Management Business Journal Vol 5 No 1 (2022): cakrawala
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v5i1.189

Abstract

This research is conducted to find out the effect of shopping enjoyment tendency, person’s situation, store environment, motivational activities by retailers, and product attributes toward the impulse buying in “Store X” Islamic Supermarket in Singkawang, Kalimantan Barat. The method used in this research is associative, and the technique of data collecting used is questionaire. The population in this research is the all consumers that shop in “Store X” Islamic Supermarket with 100 respondents. The sampling used in this research is non probability sampling accidental sampling and the tool is multiple regression analysis SPSS 21. The result of the data analysis shows that person’s situation, motivational activities by retailers, and product attributes significantly affect the impulse buying, while shopping enjoyment tendency and store environment does not significantly affect the impulse buying.
Pengaruh Kesadaran Kesehatan dan Perceived Barriers terhadap Attitude Toward Organic Food dan Dampaknya terhadap Minat Beli Wenny Pebrianti; Ilmira Rosalin
Cakrawala Management Business Journal Vol 4 No 1 (2021): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v4i1.131

Abstract

The purpose of this study is to examine and analyze the effect of health consciousness and perceived barriers in predicting attitude and purchase intention within the context of organic food. Non probability sampling technique is applied. Data were obtained from 120 respondents in Pontianak who are interested in buying organic vegetables. Data were analyzed with path analysis method by using SPSS 21.0 software programs. The results of this study indicate that the attitude toward organic food is significantly influenced by health consciousness and it is not significantly influenced by perceived barriers. Meanwhile, the purchase intention of organic vegetable is significantly influenced by attitude toward organic food and it is not significantly influenced by health consciousness and perceived barriers.
PENGARUH KEPUASAN KERJA, LINGKUNGAN KERJA NON FISIK DAN KETERAMPILAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN LAPANGAN Wenny Pebrianti
Cakrawala Management Business Journal Vol 6 No 1 (2023): cover mei 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v6i1.238

Abstract

The purpose of this research is to know the effect of Job Satisfaction, Non Physical Work Environment, and Work Skills on Work Productivity of Field Employees at PT. Source of Prime Results in Serawai District. This research uses quantitative analysis with descriptive form. This research was conducted at PT. Excellent Source of Results in Batu Ketebung Village, Serawai District, Sintang Regency. The population in this study were field employees in the harvest division in one of the divisions in this company which had employees in the harvest division and the sample in this study was 53 respondents using saturated sampling technique (census). The data analysis model used in this study uses SPSS for windows 21. Based on the results of hypothesis testing, it shows that the variables of job satisfaction, non physical work environment, and work skills have a significant effect on the work productivity of field employees at PT. Source of Prime Results.