Article Per Year (5 Year)
p-Index From 2019 - 2024
3.494
P-Index
This Author published in this journals
All Journal IPTEK Journal of Proceedings Series CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking E-Dimas: Jurnal Pengabdian kepada Masyarakat JPM (Jurnal Pemberdayaan Masyarakat) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Ekonomi dan Bisnis MABIS: Manajemen dan Bisnis Jurnal Manajerial IMANENSI: Jurnal Ekonomi, Manajemen dan Akuntansi Islam WIDYA MANAJEMEN BASKARA: Journal of Business and Entrepreneurship Keluwih: Jurnal Sosial dan Humaniora Akuntansi Bisnis & Manajemen (ABM) Jurnal Manajemen dan Bisnis Madani
Andajani, Erna
Fakultas Bisnis Dan Ekonomika Jurusan Manajemen Universitas Surabaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)

 1 
PENGARUH EXPERIENCE ECONOMY TERHADAP VIVID MEMORY DAN LOYALTY FESTIVAL PARADE BUDAYA DAN PAWAI BUNGA DI SURABAYA Erna Andajani; Lindya Aqmarina Ghaisani; Siti Rahayu
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 1 (2019): JMM Maret 2019
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.396 KB) | DOI: 10.29303/jmm.v8i1.413

Abstract

 This study aimed to examine the effect of Experience Economy (Education Experience, Entertainment Experience, Escapism Experience, dan Esthetics Experience) on Vivid Memory and Loyalty Festival. This study used sample of 200 respondents. This research used quantitative approach through statistical test. Data analysis Method that used in this research was SEM (Structural Equation Modeling). The results of this study indicated that Experience Economy (Education Experience, Entertainment Experience, Escapism Experience, and Esthetics Experience) proved to have a positif significant effect on Vivid Memory visitors of the Parade Budaya dan Pawai Bunga Surabaya. However loyalty was affected only by the Entertainment Experience and Esthetics Experience. Penelitian ini bertujuan menguji pengaruh Experience Economy (Education Experience, Entertainment Experience, Escapism Experience, dan Esthetics Experience) terhadap Vivid Memory dan Loyalty Festival. Objek yang digunakan dalam penelitian ini adalah Parade Budaya dan Pawai Bunga Surabaya. Penelitian ini menggunakan sampel sebanyak 200 responden. Penelitian ini menggunakan pendekatan kuantitatif melalui pengujian secara statistik. Metode analisis data yang digunakan dalam penelitian ini adalah SEM (Structural Equation Modeling).vHasil penelitian ini menunjukkan bahwa Experience Economy(Education Experience, Entertainment Experience, Escapism Experience, dan Esthetics Experience) secara signifikan berpengaruh positif terhadap Vivid Memory pengunjungParade Budaya dan Pawai Bunga Surabaya, Namun Loyalty hanya dipengaruhi oleh Entertainment Experience dan Estethics Experience.Keywords : Experience Economy, Vivid Memory, Loyalty
Co-Authors Adhika Putra Wicaksono Adi Prasetyo Tedjakusuma Adi Prasetyo Tedjakusuma Adrianus Alen Junaidi Afinnisa Rasyida Amabela Amanda Elisia Ardine Andriani Eko Prihatiningrum, Andriani Eko Arif Herlambang Auliya Delananda Bryan Rashad Edy Kusuma Cindy Priscillia Clara Amelia Kuswandi Diah Harjaningtyas Sentoso Endah Asmawati Felix Handani Fitri Novia Widjaja Hazrul Iswadi Ida Fitriani Ika Mutia Lestari Jeffry Andreanto Ferdian Juliani Dyah Trisnawati Liang Rosah Lina Lindya Aqmarina Ghaisani Livia Chessa Lorenzia Merlin Setiawan Mikhael Ming Khosasih Mokhamad Favian Rizki Pratama Muhammad Gerry Sugianto Natasha Naftali Ni Komang Meyintha Dewi Retha Nita Lintang Sekarrini Nurfathan Hasbiy Purwanto Nurul Badriyah Octavianus Adi Wijaya Patrada, Rolan Priskadina Febriati Rizky Ardi Purnama Sahara Muzdalifah Sandra Yunita Shanti Krisawati Nadhilah Shella Dwi Cahyanti Siti Rahayu Siti Rahayu Siti Rahayu Siti Rahayu Stefanus Budy Widjaja Veny Megawati Werner R Murhadi Yayon Pamula Mukti Zunairoh Zunairoh