Claim Missing Document
Check
Articles

Found 37 Documents
Search

THE INFLUENCE OF TECHNOLOGY READINESS ON BEHAVIORAL INTENTION (CASE STUDY OF ONLINE TRANSPORTATION IN INDONESIA AND THAILAND) Ribka Cynthia Munthe; Jono M Munandar; Muhammad Syamsun
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 1 (2020): JABM Vol. 6 No. 1, Januari 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.1.207

Abstract

One of the popular technology-based services is online transportation. The company provides transportation services that can be accessed through an application on a smartphone. Therefore, the technology readiness of consumers needs to estimate the perception and behavior of the consumer. This research compared online transportation in Indonesia and Thailand by identifying the characteristics and technology readiness of online transportation consumers and the influence of technology readiness towards behavioral intention. This research was conducted in Indonesia and Thailand by a survey on 500 university students who were the online transportation consumers. The study used descriptive analysis and Partial Least Squares (PLS) analysis. Data processing used Mirosoft Excel 2010 software and SMART PLS. The results showed that consumer’s perception in Indonesia and Thailand was no different. In hypothesis test found that two accepted hypotheses, H1: optimism affected behavioral intention, and H5: favorableness affected behavioral intention. Keywords: behavioral intention, favorableness, online transportation, SEM PLS, technolgy readiness Abstrak: Salah satu layanan berbasis teknologi yang populer adalah transportasi online. Perusahaan menyediakan layanan transportasi yang dapat diakses melalui aplikasi pada smartphone. Oleh karena itu, kesiapan teknologi konsumen perlu dilihat untuk memperkirakan persepsi dan perilaku konsumen. Penelitian ini akan menganalisis perbandingan transportasi online di Indonesia dan Thailand, di mana tujuannya adalah untuk mengidentifikasi karakteristik dan kesiapan teknologi transportasi online konsumen di Indonesia dan Thailand dan untuk menganalisis pengaruh kesiapan teknologi terhadap niat perilaku pada konsumen transportasi online. Penelitian ini dilakukan di Indonesia dan Thailand dengan menggunakan kuesioner kepada 500 mahasiswa yang merupakan konsumen transportasi online. Metode yang adalah analisis deskriptif dan analisis Partial Least Squares (PLS). Pemrosesan data menggunakan bantuan perangkat lunak Mirosoft Excel 2010 dan SMART PLS. Hasil penelitian menunjukkan bahwa persepsi konsumen di Indonesia dan Thailand memiliki hasil yang tidak jauh berbeda. Dalam pengujian hipotesis ditemukan dua hipotesis yang diterima, H1 yang menyatakan bahwa optimisme berpengaruh pada niat perilaku dan H5 yang menyatakan bahwa kesukaan berpengaruh pada niat perilaku. Kata kunci: behavioral intention, favorableness, online transportation, SEM PLS, technolgy readiness
Preferensi Peternak Terhadap Desain Produk Vaksin Flu Burung (POULTRY FARMER PREFERENCES ON THE DESIGN AVIAN INFLUENZA VACCINE PRODUCT) Syamsidar Syamsidar; Jono Mintarto Munandar; Eko Ruddy Cahyadi; Aprilia Kusumastuti
Jurnal Veteriner Vol 19 No 4 (2018)
Publisher : Faculty of Veterinary Medicine, Udayana University and Published in collaboration with the Indonesia Veterinarian Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.594 KB) | DOI: 10.19087/jveteriner.2018.19.4.521

Abstract

Avian Influenza Disease (AI) has has evolved continuously that impact on economic losses incurred. Deaths can reach 90% -100%. AI’s prevention strategies one of them is a vaccinations. AI vaccine design choice is important for breeders in accordance with the needs and the field. This research aims to analyze poultry farmer preference to AI vaccine product design. Data analysis using descriptive tabulation and Descrete Choice Experiment (DCE) followed regression of multinominal logit to look for influencing variables. The results showed that farmer preference to AI vaccine choice isvaccine design model (F) 28%,vaccine (D) 23%, vaccine (E) 22%, vaccine (C) 16%, vaccine (B) 8% and vaccine (A) 3%.Vaccine (F) is predominantly a breeder preference where has the highest level of category combinations. Variables that have answers to design decisions are vaccine design (D) design solutions and services (D), options for vaccine selection (E), and vaccine selection service (B). Breeders in vaccine selection are more concerned with quality variables and who provide laboratory services because they are a major factor in the success of vaccination programs.
PENGARUH KREDIBILITAS ENDORSER TERHADAP MINAT BELI DENGAN TIGA TIPE KONSUMEN PADA INDUSTRI BUSANA MUSLIMAH Ayu Ningsetya Mardika Riskhi; Jono M Munandar; Mukhamad Najib
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.775 KB) | DOI: 10.22441/mix.2018.v8i3.008

Abstract

Endorser credibility is one of factors which influence muslim fashion development. In the other hand, it is the challenge for Indonesia is to be a centre of muslim fashion in the world. The purpose of this study was to analyze the effect of endorser credibility on purchase intention with three types consumers. A technique of sampling method in this research was quota purposive sampling. Total sample size was 225 respondents from each 75 housewives, 75 employees, and 75 female students. Data were analyzed using descriptive statistic and SEM with PLS Approach. The results of this study shows that the credibility endorser have significant effect on purchase intention to female students. While the brand credibility and advertising credibility partially have no significant effect on purchase intention. On the type consumer housewives and employees partially have no significant effect on purchase intention. Simultaneously, advertising credibility and brand credibility affect significantly on purchase intention
PENGARUH SEPULUH EKUITAS MEREK TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN SEPATU BATA BERDASARKAN SIKAP KONSUMEN Ambar Rukmi Dyah Kusumawardani; Jono M. Munandar; Mukhamad Najib
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.976 KB) | DOI: 10.22441/mix.2018.v8i2.007

Abstract

Abstract. Bata shoes was the first top brand Indonesia in 2015-2017,  however, Bata’s selling rate come through decreased. The purpose of this study was to analyze brand equity ten influence towards purchase intention and purchase decision. Technique of sampling method in this research was quota purposive sampling. Total sample size was 200 respondents. Data were analyzed using descriptive statistic and Structural Equation Model (SEM) version 3.2.1 SMART PLS. This study shows that purchase intention of hedonistic consumers is influenced by brand awareness, brand associations, and brand loyalty. Purchase intention has influence on current purchase and future purchase. Current purchases of hedonistic consumers has influence on future purchases. Purchase intention of utilitarian consumers is influenced by perceived quality and brand loyalty. Meanwhile, purchase intention affects current purchase. In addition, future purchases of utilitarian consumers is influenced by current purchases. Thus, the results of this research would benefit to PT Bata, Tbk as considerating on formulating strategy of strong brand building in increasing sale and facing market competition
FACTOR INFLUENCING THE LOYALTY OF DOMESTIC AND FOREIGN TOURISTS Jono M. Munandar
Jurnal Aplikasi Manajemen Vol 19, No 4 (2021)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.04.15

Abstract

The Tourist Information Center (TIC) Soekarno Hatta International Airport Jakarta is an institution with service activities with a core of tourism marketing and promotion through the delivery of tourist information to domestic and foreign tourists visiting the TIC booth. That research was conducted to determine the effect of the quality of the physical environment, the quality of interaction of front liner officers, the quality of service results, and the quality of e technology provided by TIC on the loyalty of domestic and foreign tourists as the dependent variable. This study uses quantitative methods using a questionnaire in data collection. Sampling using accidental sampling with research variables as many as 35. At the same time, the number of respondents involved consisted of 69 domestic tourists and 106 foreign tourists. Furthermore, the data analysis used Structural Equation Modeling (SEM) Smart PLS 2.0 program. The results of testing the first hypothesis on domestic tourists show the positive influence of interaction on tourist loyalty. The path coefficient value is greater than the t table and p-value. Testing the second hypothesis on foreign tourists shows the positive influence between the quality of the physical environment and the quality of interaction on tourist loyalty. The coefficient value of the environmental quality pathway is greater than the t table and the p-value.
THE INFLUENCE OF COMPETENCE AND KNOWLEDGE MANAGEMENT ON PERFORMANCE Nikmah Hanum; Jono Mintarto Munandar; Joko Purwono
Jurnal Aplikasi Manajemen Vol 18, No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.02.05

Abstract

This study aims to examine and analyze the effect of competence and knowledge management on performance (a case study of BAPETEN employees). Respondents in this study were BAPETEN employees, totaling 490 respondents. Data were analyzed using Structural Equation Modeling (SEM) Amos with Amos software version 24. The results of this study found that competence and knowledge management affect positively and significantly on performance. And also gender as a moderating variable does not have a significant effect on employee performance or competence, due to the absence of a distinction between male and female genders. So it is expected that further researchers can expand the variables in improving performance in the company.
How Technology Affects Behavioral Intention (Case Study of Online Transportation in Indonesia and Thailand) Munandar, Jono M.; Munthe, Ribka Cynthia F.
The South East Asian Journal of Management Vol. 13, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research Aims: Using two countries as the object, this study aims to analyze the influence of technology readiness towards favorableness on online transportation consumers in Indonesia and Thailand. Design/methodology/approach: Empirical evidence for the research was derived from a survey that collected data from 500 students in Indonesia and Thailand, analyzed using Logit Biner method with the help of software SPSS. Research Findings: The result of this study shows that there were two hypotheses accepted, H1 (optimism influences favorableness) and H3 (insecurity has an effect on favorableness), while other hypotheses (H2 and H4) are not significant. Theoretical Contribution/Originality: This study analyzes the influence of technology readiness to favorableness in two countries in South East Asia, Indonesia and Thailand, focusing on online transportation. Managerial Implication in the South East Asian context: The result can be useful for online transportation companies in South East Asian Research limitation & implications: This study was limited by subject and sample