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Pengaruh Labelisasi Halal Terhadap Keputusan Pembelian Makanan Kemasan (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Islam) Era Susanti; Nilam Sari; Khairul Amri
EKOBIS SYARIAH Vol 2, No 1 (2018)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.978 KB) | DOI: 10.22373/ekobis.v2i1.10006

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh labelisasi halal terhadap keputusan pembelian makanan kemasan pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam. Penelitian ini menggunakan metode kuantitatif. Sumber Data yang digunakan merupakan data primer dan data sekunder. Responden yang dijadikan sampel dalam penelitian ini sebanyak 93 orang. Proses analisis data menggunakan analisis regresi linier sederhana. Berdasarkan hasil regresi ditemukan Variabel Label Halal berpengaruh secara signifikan terhadap Variabel Keputusan Pembelian hal ini dilihat dari signifikan label halal sebesar 0,000 yang berarti lebih kecil dari tingkat signifikansi yang digunakan yaitu 0,05. Dan dapat juga dilihat dari thitung sebesar 5.383 yang berarti thitung lebih besar dari ttabel yaitu 1.661.
Sosialisasi Peluang Home Business dalam Ekonomi Digital Muhammad Wali; Khairul Amri; Nasir; Syamsul Rizal; Abdus Salam
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 1 (2022): March
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v1i1.9

Abstract

This socialization activity aims to provide insight into opportunities to develop knowledge of trends and insights that are equal for small industries, as well as educate participants to obtain information to be able to join relevant associations/communities in every expert activity on social media. The implementation method follows a gradual process consisting of stages of information exchange, question and answer, discussion, and demonstration. The enthusiasm of the participants who followed with a percentage of 94%, and the results that have been achieved in the activities carried out are; 1) Participants are familiar with the knowledge and opportunities of home industry, 2) Participants are able to master the use of the Canva application to create product catalogs and implement it on various online sales media platforms, 3) Participants are able to take advantage of relevant associations/communities in every expert activity in the media social media to obtain relevant information, and 4) Participants are also able to master the knowledge gained as additional skills and create effective product promotion opportunities for home industries.