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All Journal Sosiohumaniora JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Proaksi Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Kontigensi: Jurnal Ilmiah Manajemen
Pebi Kurniawan
Universitas Muhammadiyah Cirebon
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Sosiohumaniora

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PRODUCTS AND PRICE POLICY ON CONSUMER DECISIONS TO STAY AT FAVE HOTEL BANDUNG Pebi Kurniawan; Ali Jufri
Sosiohumaniora Vol 25, No 1 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i1.42538

Abstract

Tourism plays an important role in the Indonesian economy. It provides a country’s foreign exchange, as well as financial support for building the economy. Additionally, tourism encourages business growth and employment by providing labor needs. The increased number of visitors to Indonesia has spurred significant growth in the country’s tourism industry. This can be seen from the increase of hotels, restaurants, transportation and other services that focus on tourism. Additionally, this can be seen from the increasing number of visitors in Indonesia. This research looks at how Product and Price Policy influences customers’ choices. It does this by gathering data using a SEM-PLS approach and processing 150 respondents from the Fave Hotel Bandung. The study finds that customers’ choices in favor of a particular hotel or the hotel’s price policy directly influence their decisions.
Co-Authors Asep Gunawan Dadang Priyono Didi Sumardi Hani Indriyanti Hartoyo Pamungkas Imam Hadiwibowo Indriyanti, Hani Jufri, Ali Mohammad Djadjuli Qodriah, Sari Laelatul Ronald Swarea Rae Sa’adah Sa’adah Santika Gumilang Selvia Andre Yani Tedi Kustandi Yulianty, Puspa Dewi