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All Journal Sosiohumaniora JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Proaksi Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Kontigensi: Jurnal Ilmiah Manajemen
Pebi Kurniawan
Universitas Muhammadiyah Cirebon
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Kontigensi: Jurnal Ilmiah Manajemen

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Pengaruh Kerelasian Pelanggan, Kualitas Pelayanan dan Harga terhadap Nilai Pelanggan serta Implikasinya pada Loyalitas Pelanggan Pebi Kurniawan
Kontigensi : Jurnal Ilmiah Manajemen Vol 4 No 1 (2016): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (36.941 KB) | DOI: 10.56457/jimk.v4i1.29

Abstract

The purpose of this study was to analyze the influence of relations of customer, service quality and price of customer value and customer loyalty, and the influence of relations customer, service quality and price of customer value, also the effect of customer value on customer loyalty. The method used is descriptive and verification with simple technique by using stratifield random sampling on 568 congregation. The data was analyzed using Path analysis techniques (Path Analysis). The results indicate that: Relations Customer was pretty good towards good, The quality of service was good enough towards good service, The price was quite good towards good, Customer Value was well enough for good, Loyalty Customers good enough towards either there was different significan either partially or simultaneously from the variable of customer relations, service quality and the price of customer Value, there was a strong influence of Customer Value on Customer Loyalty.
Co-Authors Asep Gunawan Dadang Priyono Didi Sumardi Hani Indriyanti Hartoyo Pamungkas Imam Hadiwibowo Indriyanti, Hani Jufri, Ali Mohammad Djadjuli Qodriah, Sari Laelatul Ronald Swarea Rae Sa’adah Sa’adah Santika Gumilang Selvia Andre Yani Tedi Kustandi Yulianty, Puspa Dewi