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This Author published in this journals
All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Varsha Ganatra
Vivekanand Education Society's College of Arts, Science and Commerce
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Asia Pacific Journal of Management and Education

 1 
A Study of Subway Marketing 4P Strategy Varsha Ganatra; A.A. Gde Satia Utama; Puran Puran; Rudresh Pandey; Liang Mei Qi; Daisy Mui Hung Kee; Irene Saw Ai Ling; Lim Hooi Sien; Tan Jia Tien; Hafizh Sasining Ramadhan; Liem Gai Sin; Madhu Ashok Pandey
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.987 KB) | DOI: 10.32535/apjme.v4i2.1069

Abstract

The purpose of this study is to examine Subway marketing 4P strategy as the competition in the fast-food industry is extremely high. Subway is needed to keep on striving for better performances to build existing customer loyalty while attracting new customers. Therefore, we examine Subway marketing 4P (product, price, promotion, and place) to ensure that Subway can obtain a competitive advantage in the marketplace. The study used primary and secondary data methods to collect respondents’ perceptions of Subway performances. The findings indicated that marketing 4P strategies are the important prediction of the success of the company.
The effect of Starbucks Marketing Campaigns on Consumer Buying Behaviour Rajesh Kumar Nair; Rupesh Sinha; Sheryl George Crasto; Khor Wee Kian; Daisy Mui Hung Kee; Shamin Athirah Binti Abdullah; Siti Nuraliah Ninti Zaidi; Tan Shiaw En; Arun Kumar Jain; Pallavi M Valecha; Varsha Ganatra
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 1 (2021): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.802 KB) | DOI: 10.32535/apjme.v4i1.1052

Abstract

Starbucks is the global coffee and snack brand which is headquartered in America. Starbucks is a disciplined innovator, and good management of its innovation timeline is one of the primary reasons behind the company’s success. This is also the main reason why Starbucks has been able to improve its store sales. Excellent employee training management and excellent service attitude also attracted a lot of customers and improved customer satisfaction effectively. Over the years, Starbucks has adopted various innovative marketing campaigns globally to attract its potential customers, increasing the sales and impacting the customer buying behaviour. The aim of this research is to understand the effect and impact of Starbucks Marketing campaigns through various channels on its customers. The research will be conducted across the regions of India and Malaysia through survey and observational method.
Co-Authors A.A. Gde Satia Utama Arun Kumar Jain Chian Lee Xuan Corina Elena Ochoa Montañez Daisy Mui Hung Kee Daisy Mui Hung Kee Fahada Nur Binti Mohd Fauzi Gandhar Mane Hafizh Sasining Ramadhan Harsh Sonawane Hee Hui Mein Irene Saw Ai Ling Jinzun Oh Khor Wee Kian Kiran Prasanth Kolhe Mayur Sunil Lee Jen Zen Li Zhen Ong Liang Mei Qi Liem Gai Sin Lim Hooi Sien Lim Xiao En Madhu Ashok Pandey Miguel Córdova Espinoza Nur Afeza Azila Binti Md Zamri Nur Fatini Farisya Binti Suhairi Nur Hafizah Binti Mohd Yasir Pallavi M Valecha Prabawathy A/P Arulanantha Munisvarar Pragya Goel Priyanshi Goyal Puran Puran Rajesh Kumar Nair Rishikaysh Kaakandikar Rudresh Pandey Rupesh Sinha Rupesh Sinha Satia Utama, Anak Agung Gde Shamin Athirah Binti Abdullah Sheryl George Crasto Siti Nuraliah Ninti Zaidi Sonali Jamnik Tan Jia Tien Tan Shiaw En Wen Huey Ong Zi Jian Oh