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Journal : International Journal of Humanities Education and Social Sciences

Human Resource Preparation in Sharia-Inn at Malang City (Case Study Multi Sites Hotel Syariah 99 by VRV and Aurila Homestay Syariah) Iklil Abdul Hamid Zuhri; Budi Eko Soetjipto; Ely Siswanto
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 1 (2022): IJHESS-AUGUST 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i1.207

Abstract

In 2019 Indonesia was chosen as the world's best halal tourism in the world, so the government made the development of halal tourism is a priority program. Sharia-inn have the highest points in the assessment of halal tourism. Sharia-inn is basically not much different from conventional or non-sharia inn, but sharia-inn does not only provide overnight services. Sharia-inn also offers services and benefits that are more than just lodging in general, such as the provision of worship facilities, the presence of the holy Quran in each room, and the atmosphere of Islamic cultures that are applied to provide a more Islamic circumstance. This paper discusses the human resource preparation of sharia inn in Malang, precisely at Hotel Syariah 99 by VRV and Aurila Homestay Syariah, mainly examining the recruitment, selection, and training processes. By conducting interviews, observations, and documentation, this paper shows that the preparation of human resources in sharia inn is not much different from the preparation of human resources in conventional inns. The difference found in the human resource preparation process is only in the employee selection process in the form of a requirement that prospective applicants must be Muslim. Furthermore, in training activities that provide insight into Islamic culture adopted by sharia inn.
The Role of Digital Literature on The Sustainability of Clothing Traders in The Butung Market, Makassar City Nurfadilah Karim; Agung Winarno; Ely Siswanto
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 1 (2022): IJHESS-AUGUST 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i1.241

Abstract

With the restrictions on community activities outside the home many people are affected, one of which is clothing traders who are in the Butung market in Makassar. Where the market is vulnerable to the potential risk of spreading COVID-19 so that some consumers decide to shop online so that buying and selling activities in the market do not run smoothly, different market conditions due to reduced visitors so that traders experience a decrease in income which will certainly affect business continuity. This study uses qualitative research using a phenomenological approach. In this study the data used were obtained from observation, in-depth interviews, and documentation, the results of the data findings were analyzed using eidetic reduction. The results show that (1) Digital literacy owned by clothing traders in the Makassar Butung market by finding the advantages of using digital media in marketing has felt the convenience provided, and is a new opportunity to increase the number of sales that do not only focus on direct sales. (offline) but also online sales. (2) Clothing traders in the Makassar Butung market who do marketing through social media have also imposed separate rules and carried out evaluations to minimize all the shortcomings that exist in marketing through their social media. (3) Utilization of social media as a support for business sustainability by providing convenience in the promotion and buying and selling process carried out by clothing traders in the Makassar Butung market who use social media to market their products and can minimize costs. (4) Clothing traders in the Makassar Butung market adapt to current technological developments in their business in the form of using social media to support the sustainability of their business and can also browse information to find what trends are now developing and can then be applied in their business.