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All Journal Media Penelitian Pendidikan : Jurnal Penelitian dalam Bidang Pendidikan dan Pengajaran JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING IJIE (Indonesian Journal of Informatics Education) JITTER (Jurnal Ilmiah Teknologi Informasi Terapan) INTECOMS: Journal of Information Technology and Computer Science Computer Based Information System Journal Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Prosiding National Conference for Community Service Project Narada : Jurnal Desain dan Seni Jurnal Teknimedia: Teknologi Informasi dan Multimedia Telcomatics Journal of Information System and Technology (JOINT) Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech)
Deli Deli
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Mechanical Engineering Social Sciences Other

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Journal : Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi

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Analisis Perilaku Pemesanan Kembali Kamar Hotel di Aplikasi Travel Menggunakan Model Theory of Reasoned Action Erlina Erlina; Deli Deli
Jutisi : Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Vol 12, No 3: Desember 2023
Publisher : STMIK Banjarbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35889/jutisi.v12i3.1602

Abstract

The hotel industry is a global industry that has shown its development in the business world. One of these developments comes from technology that replaces conventional business models with Online Travel Agencies (OTAs). It is imperative for OTA companies to prioritize delivering high-quality services to their user base. The aim the research is to determine impact of TRA in booking hotel rooms by OTA users by comparing the Traveloka and Tiket.com applications. This research uses a quantitative and qualitative approach by distributing questionnaires then tested using the SPSS v25 and AMOS applications. The research population comprises individuals from generation Y in Batam, aged between 27 and 42 years who have used Traveloka or Tiket.com applications. The research findings reveal that E-Satisfaction, Ease of Use, E-Trust influence Online Repurchase Intention, E-Service Quality does not influence Online Repurchase Intention, and E-Trust influences E-Satisfaction in both applications. Ease of Use affects E-Satisfaction in Traveloka, but has no effect for Tiket.com. E-Service Quality affects E-Satisfaction for Tiket.com, but has no effect for Traveloka.Keywords: Application; Online Travel Agent; Hospitality; Theory of Reasoned Action AbstrakIndustri perhotelan merupakan salah satu industri global yang telah menunjukkan perkembangannya dalam dunia bisnis. Salah satu perkembangan tersebut berasal dari teknologi yang menggantikan model bisnis konvensional dengan Online Travel Agencies (OTAs). Perusahaan OTA perlu memperhatikan kualitas pelayanan kepada pengguna. Penelitian ini ditujukan untuk mengidentifikasi pengaruh TRA dalam reservasi hotel oleh pengguna OTA dengan perbandingan aplikasi Traveloka dan Tiket.com. Pendekatan penelitian ini mencakup kualitatif dan kuantitatif, yaitu menyebarkan survei dan diuji menggunakan aplikasi SPSS v25 dan AMOS. Populasi penelitian ini adalah generasi Y di Kota Batam dengan rentang usia 27-42 tahun yang pernah mengakses aplikasi Traveloka atau Tiket.com. Temuan penelitian mengungkapkan bahwa E-Satisfaction, Ease of Use, E-Trust mempengaruhi Online Repurchase Intention, E-Service Quality tidak mempengaruhi Online Repurchase Intention, serta E-Trust mempengaruhi E-Satisfaction untuk kedua aplikasi tersebut. Ease of Use mempengaruhi E-Satisfaction untuk Traveloka, tetapi tidak berpengaruh untuk Tiket.com. E-Service Quality mempengaruhi E-Satisfaction untuk Tiket.com, tetapi tidak berpengaruh untuk Traveloka. 
Co-Authors Amelia Putri Andi Andi Anly Suryadana Ari Firmansah Calvin Phodickson Celine Te Christine Christine Cindy Ariadi Daniel Adventus Donny Zhang Eko Prastius Erlina Erlina Helen Helen Hendra Wijaya Hendro Hendro Hendy Hendy Hendy Henrik Henrik Hery Yanto Inezhya Mayang Kirana Putri Sofiandi Iskandi Candra Jenny Oei Jensen Kho Jeslin Jeslin Jhon Carlie Jose Armando Lip Son Melvin Nicholas Armansyah Philander Alvando Davian Richie Marlon Ricky Fernando Rino Rino Stephanie Lim Sun Bhuan Suryanto Suryanto Suwarno Suwarno Tasya Chandra Tony Wirawan Veri Hartanto Vicky Tantri Vivian Lim Welson Welson Widya Risma Ilahi Wikandriya Pradinang Winna Winna Wiwie Sanjaya Yongki Wijaya