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Chrisna Bagus Edhita Praja
Universitas Muhammadiyah Magelang, Indonesia‎
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Journal of Community Services and Engagement

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Temanggung Local Coffee Marketing Potential Through Marketplace: Tokopedia, Bukalapak, Shopee, Which Is The Best? Edhita Praja, Chrisna Bagus; Setiyo, Muji; Lutfiyati, Heni
Journal of Community Services and Engagement Volume 1, No.1, December 2018
Publisher : Muhammadiyah University Press

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Abstract

This paper compares the three largest marketplaces in Indonesia as a marketing platform for temanggung coffee products. The three marketplaces are tokopedia, bukalapak, and shopee. PPPUD Team of Universitas Muhammadiyah Magelang accompanied two partners, namely Palatiga Coffee SMEs and Garuda Coffee SMEs in product marketing through the marketplace. Tokopedia is one of the marketplaces that have a high user rating and has the complete features of the two other marketplaces. Also, Tokopedia also supports Indonesian coffee by providing a special page of Hot List Kopi Indonesia. PPPUD team of Universitas Muhammadiyah Magelang is currently developing marketing through Tokopedia and does not rule out the possibility to expand the market by opening a shop in Bukalapak and Shopee
Co-Authors Ahmad Agung Febrianto Ahmad Agung Febrianto Alda Kartika Yudha Amelia Mingky Setyo Hernawin Arifa Fatimah, Dian Arifa Fatimah, Dian Asiyah, Yeni Bambang Tjatur Iswanto Bambang Tjatur Iswanto, Bambang Tjatur Budi Agus Riswandi Cindy Dwi Dasep Nurjaman Deslaely Putranti Dian Novitasari Dian Novitasari Anggraeni Diana Setiawati Diana Setiawati Diana Setiawati Duddy Roesmara Donna Erna Putri Erni Tyas Fahmi Medias Faizal Ardani Fauzan Muhammadi Habib Muhsin Syafingi Hardianto Djanggih Hary Abdul Hakim Heni Lutfiyati, Heni Heniyatun Heniyatun Heniyatun Hermawati, Heny Himawati, Nilma Himawati, Nilma Ika Triana Elvandari Jovanka Boby Rahardian Khudzaifah Dimyati Kuni Nasihatun Arifah Lutifyati, Heni Ming Hsi Sung Muhammad Bagus Boy Saputra Muhammad Bagus Boy Saputra Muhammad Ridhwan Ab. Aziz Muji Setiyo Mulyadi Mulyadi Murtono Murtono Mutia Qori Dewi Masithoh Mutia Qori Dewi Masithoh Nabila Anisahaq Nindhitya Mega Putri Syaharani Nurjaman, Dasep Nurjaman, Dasep Panji Nagaro Panji Nagaro Priyatna, Anastasya Aprilian Puji Sulistyaningsih Puji Sulistyaningsih Putri Dwi Arianti Putri Dwi Arianti Putri Tegar Agustin Putri, Nadira Azari Qori Endah Rakhmat Dian Hidayat Rakhmat Dian Hidayat Ros Pawestri Salsabila Rahadatul’ Aisy Sandy, Fadillah Septi Indrawati Setyadi, Deka Wendi Sri Murwani Suharso Suharso Sumi Febriana Fadilah Sung Ming-Hsi Teguh Budi Pratomo Wahyu Cahyo Hadiyono Yulia Kurniaty Yusuf Arifin Zulfikar Bagus Pambuko