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All Journal Jurnal Dedikasi SINTEK JURNAL: Jurnal Ilmiah Teknik Mesin R.E.M (Rekyasa Energi Manufaktur) Jurnal Justek : Jurnal Sains Dan Teknologi Academia Open Community Empowerment JTTM: Jurnal Terapan Teknik Mesin Jurnal Mesin Nusantara Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) PELS (Procedia of Engineering and Life Science) Procedia of Social Sciences and Humanities Prosiding University Research Colloquium Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi)
Ali Akbar
Universitas Muhammadiyah Sidoarjo
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Journal : Community Empowerment

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Implementation of marketing strategy 4.0 to pastry producers in Taman District, Sidoarjo Regency Indah Sulistiyowati; Ali Akbar; Fitri Nur Latifah
Community Empowerment Vol 6 No 12 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (524.831 KB) | DOI: 10.31603/ce.5288

Abstract

The COVID-19 pandemic has caused Danish Cake SMEs to experience a decline in turnover of up to 30%. This is due to the focus on offline product marketing, both through agents and resellers. While the pandemic has changed the way of shopping, most consumers prefer online shopping, because it is considered safer and minimizes direct contact with sellers. The problem-solving method used is to optimalize the marketing 4.0 strategy that combines offline and online interactions between producers and customers. For online channels, the service team created a shopping application via an Android phone as a virtual shopping facility and created a paspastry.com website which also functions as a customer database. With this application, consumers just shop through their respective cellphones, choose the desired cake, make a payment, and the cake will be sent to the buyer's house. Another use of online channels is to improve promotional content through Instagram, Facebook, and fanpages as well as by creating accounts on marketplaces such as Shopee. With the implementation of the Marketing 4.0 strategy, Danish Cake SMEs will increase their product sales, both online and offline, in addition to increasing branding awareness of the product.
Co-Authors Abdul Aziz Prasetiyo Achmad Febriyan Ikhsanudin Ajitiyo Dananjoyo Alfiansyah Satrio Wicaksono A’rasy Fahruddin Bayu Dwi Laksana Boy Isma Putra Daniel Wibawa Desta Hendra Nurcahya Edi Widodo Eriq Helmy Aziz Fauzi Rachman Giri Fitri Nur Latifah Herdianto Tri Wibowo Hesti Istiqlaliyah Indah Masruroh Indah Sulistiyowati Iswanto Iswanto Ja’far Shodiq Maonika Silviani Prasetyo Mohammad Afif Fajar Mulyadi Mulyadi Naufal Rezza Qur’anal Nur Faizzatul Amalia Paramitha Amelia Kusumarwani Phaundra Rexha Jagadhita Pramesti, Yasinta Sindy Prantasi Harmi Tjahjanti Rachmat Firdaus Rexy Eca Fernanda Ribangun Bamban Jakaria Rita Ambarwati Rohman Dijaya Satria Candra Laksmana Singgeh Adi Wibowo Sinta Cahyani Putri Wa Ode Asma’ul Husna Huesein Yasinta Pramesti