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All Journal The Indonesian Journal of Business Administration Industrial and Systems Engineering Assessment Journal (INASEA) JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Economics, Business, & Accountancy Ventura Gadjah Mada International Journal of Business Jurnal Manajemen Indonesia Jurnal Manajemen Strategi dan Aplikasi Bisnis Edumaspul: Jurnal Pendidikan Ultima Management : Jurnal Ilmu Manajemen Jurnal Studi Guru dan Pembelajaran Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Dimensi Seni Rupa dan Desain Proceeding National Conference Business, Management, and Accounting (NCBMA)
Evo S Hariandja
Universitas Pelita Harapan
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Membangun Kesiapan Berubah dan Kinerja Karyawan: Kepemimpinan Transformasional versus Transaksional Masduki Asbari; John Tampil Purba; Evo Sampetua Hariandja; Niko Sudibjo
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 22, No 1 (2021): April - September
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v22i1.4888

Abstract

This study aims to measure the effect of transformational and transactional leadership on employee performance in the HVAC industry in Tangerang mediated by readiness for change. The data was collected by using simple random sampling technique and the results of the questionnaire that returned and were valid as many as 224 samples. Data processing using SEM method with SmartPLS 3.0 software. The results of this study concluded that transformational leadership has a significant effect on employee performance and readiness to change. In contrast to transactional leadership which does not have a significant effect on both performance and readiness to change. This study also concludes that readiness to change has a positive and significant effect on the relationship between transformational leadership and employee performance. This new research proposes a model for building employee performance among employees of the HVAC industry in Tangerang through enhancing transformational leadership practices with readiness to change as a mediator. This research can pave the way to improve employee readiness in the face of the industrial revolution 4.0 era.
Dynamic Marketing and Service Innovation for Service Excellence Evo S. Hariandja; Togar M. Simatupang; Reza A. Nasution; Dwi Larso
Gadjah Mada International Journal of Business Vol 16, No 2 (2014): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (765.062 KB) | DOI: 10.22146/gamaijb.5461

Abstract

This study aims at creating a framework describing how the interaction capabilities between dynamic marketing and service innovation can influence service excellence. In this study market sensing, market learning, market targeting or positioning are classified as dynamic marketing capabilities (DMC), while sensing, seizing, and transformi ng are classified as service innovation capabilities (SIC). Hence, the drivers of service excellence for the framework being developed are divided into three main categories: dynamic marketing capability, service innovation capability, and their interaction. The findings of the study  on three hotels, ranging from 4-star to 5-star hotels and operating in Indonesia, suggest that both capabilities and their interaction play their roles in achieving service excellence.Abstrak: Riset ini bertujuan untuk menciptakan kerangka yang menggambarkan bagaimana kapabilitas interaksi antara pemasaran dinamik dan inovasi jasa dapat mempengaruhi keunggulan layanan. Dalam riset ini, penginderaan pasar, pembelajaran pasar, target pasar serta positioning diklasifikasikan sebagai kapabilitas pemasaran dinamik (DMC), sementara penginderaan (sensing), merebut (seizing), dan transforming diklasifikasikan sebagai kapabilitas inovasi jasa (SIC). Oleh karena itu, penggerak keunggulan layanan untuk kerangka yang dikembangkan dibagi menjadi tiga kategori utama: kapabilitas pemasaran dinamik, kapabilitas inovasi jasa, dan interaksi diantara kedua kapabilitas. Temuan studi pada tiga hotel yang dijadikan sebagai studi kasus di hotel bintang 4 (empat) dan 5 (lima) yang beroperasi di Indonesia, menunjukkan bahwa kedua kapabilitas dan interaksinya memainkan peran mereka dalam mencapai keunggulan layanan.          
The Influence of Brand Credibility towards Words of Mouth of Fashion Brand Shindy Shindy; Evo Sampetua Hariandja
Journal of Economics, Business, & Accountancy Ventura Vol 23, No 3 (2020): December 2020 - March 2021
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i3.2386

Abstract

This research tries to examine the factors influencing the positive word of mouth of Indonesian’s consumer towards fashion brand. The factors studied include brand credibility and brand-self connection as independent variables, brand-self connection and brand-social connection as the mediating variables, and memorial brand experience as the moderating variable. This study is quantitative research with data collection method using the electronic questionnaires of Google forms. This study uses 300 respondents of Prada Italian brand in Indonesia and the data is analyzed using structural equation modelling. The results show that brand credibility, brand self-connection, and brand social connection have a positive effect on word of mouth. Both brand self-connection and brand social connection mediate the influence of brand credibility on word of mouth. This study suggests that by preserving the relationships with consumers as well as consumer relationships with other consumers, managers would be able to produce more positive word of mouth.
FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION Evo Sampetua Hariandja; Aurellia Adeline; Ferdinandus Eric; Yossel Christopher
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 1 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i1.1710

Abstract

Abstract- This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. Other objective of this study are to t he effect of brand loyalty, brand awareness, perceived quality and brand reputation on brand equity. The effect of brand equity on purchase intention To address the objectives of the study, a quantitative research design was implemented by distributing the questionaires to 360 Etude House Indonesia users and implementing the intruments that fulfilled the validity and reliability test requriements. The data were analyzed by SEM SmartPLS 3. The findings revealed that there was an effect of Brand popularity affects brand awareness, perceived quality, and brand reputation. Other results show that the counrry of brand origin affects brand loyalty, brand awareness and brand perceived quality. Also, Brand equity is determined by brand loyalty and brand reputation. While Brand equity has a significant effect on purchase intention. In addition, brand equity also impacts on purchase intention. However, in this study the relationship of brand popularity to brand loyalty, the effect of country of brand origin on brand reputation, the effect of brand awareness on brand equity and the effect of perceived quality on brand equity is not supported in hypothesis testing. Keywords: Brand Popularity; Country of Brand Origin; Brand Loyalty, Brand Awareness; Perceived Quality; Brand Reputation; Brand Equity; Purchase Intention
HUBUNGAN ANTARA BRAND CREDIBILITY, WORD OF MOUTH, DAN ELECTRONIC WORD OF MOUTH: PERAN MEDIASI BRAND-SELF CONNECTION DAN BRAND-SOCIAL CONNECTION Fathurrazi Ammana Billa; Evo Sampetua Hariandja; Ray Arvin Febrianto; Rini Yovita Moktar
Ultima Management : Jurnal Ilmu Manajemen Vol 12 No 2 (2020): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v12i2.1711

Abstract

This study was conducted to analyze the relationship between Brand Credibility, Word of Mouth, and Electronic Word of Mouth mediated by Brand-Self Connection and Brand-Social Connection to the Netflix brand in the Greater Jakarta area and generation Z. This study uses a quantitative approach with data collection through google forms. The data used in this study consisted of 32 indicators and the number of respondents in this study were 320 respondents who were Netflix customers in Jabodetabek. Data analysis uses AMOS-SEM version 24. The results of this study indicate that brand credibility has a positive relationshipwith brand-self connection; brand credibility does not have a positive relationship with brand-social connections; brand-self connection has a positive relationship with brand-social connection; brand-social connections have a positive relationship with word of mouth; brand credibility has a positive relationship with word of mouth mediated by brand-self connection and brand-social connection; brand-social connections have a positive relationship with electronic word of mouth; brand credibility has a positive relationship with electronic word of mouth mediated by brand-self connection and brand-social connection; and brandcredibility has a positive relationship with brand-self connections that are moderated by a brand experience memorial. Key Words: Brand Credibility, WOM, e-WOM, Brand-self Connection, Brand-SocialConnection, Memorial Brand Experience
Organizational Agility in Educational Setting: A Case Study of Sekolah Murid Merdeka Laksmi M Wijayanti; John T Purba; Evo S Hariandja; Rosdiana Sijabat
Jurnal Studi Guru dan Pembelajaran Vol. 4 No. 3 (2021): September - December
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/jsgp.4.3.2021.1487

Abstract

Agility becomes the most significant dimension in facing the Volatility, Uncertainty, Complexity and Ambiguity (VUCA) situation. Schools as a key organisation in surviving any environment changes need to adapt and adjust. On the other hand, schools are viewed as conventional institutions. Comfortable with a traditional approach in managing the organization, schools consider as one of the latter in implementing change management. Lack of discussion and research related to agility in schools, particularly kindergarten to high school (K12) setting encourage this article to conduct a case study in one of the fastest growing schools in Indonesia namely Sekolah Murid Merdeka (SMM). This article was conducted using a qualitative method complemented with a survey as triangulation approach. The result from this research is that SMM argues to be implementing agility as a key variable in executing the operational system. Agility became a significant dimension in helping SMM adjust with the current environment and market demand thus resulted in gaining almost 10000 students in one year.
DIGITAL BASED CAPABILITIES IN LIFE INSURANCE COMPANIES: AN EXPLORATORY STUDY IN INDONESIA Agustinus Nicholas Tobing; John Tampil Purba; Evo Hariandja; Rizaldi Parani
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 6, No 1 (2022): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v6i1.14947

Abstract

Asuransi jiwa penting karena menawarkan perlindungan untuk mengurangi risiko bagi pemegang polis. Industri asuransi jiwa di Indonesia memiliki kontribusi yang signifikan dalam industri keuangan Indonesia meskipun mengalami fenomena tingkat penetrasi yang rendah, literasi yang buruk, perlindungan konsumen dan praktik misselling. Kajian ini menggunakan pendekatan studi kasus melalui serangkaian wawancara mendalam pada beberapa perusahaan asuransi jiwa dengan mengeksplorasi pengamalam transformasi digital mereka. Kajian ini mengeksplorasi kondisi eksisting perusahaan asuransi jiwa Indonesia dalam mengembangkan kapabilitas dinamis berbasis digital serta kapabilitas transformasional penyediaan layanan dalam menciptakan SCA digital untuk bertahan di industri asuransi jiwa Indonesia. Studi ini mengidentifikasi dan membahas tiga tema utama yang terdiri dari pengembangan perjalanan pelanggan yang tepat, mendapatkan kepercayaan, dan tantangan utama sebagai faktor kunci keberhasilan dalam mengembangkan dan menggunakan kemampuan tersebut. Penelitian ini menghasilkan tiga proposisi dan menyarankan studi eksplanatori lebih lanjut untuk mengkaji proposisi-proposisi tersebut. Life insurance is important as it offers protection to mitigate risks for the policyholders. Life insurance industry in Indonesia has a significant contribution in Indonesia financial industry although it experiences phenomena of low penetration rate, poor literacy, consumer protection and misselling practices. This study used case study approach through series of deep dive interviews with selected life insurance companies exploring their digital transformation experiences. This study explored the existing conditions of Indonesia lifeinsurance companies in developing their digital based dynamic capabilities as well as the service provisioning transformational capability in creating the digital SCA to survive in Indonesia life insurance industry. This study identified and discussed three key themes consisted of development of the right customer journey, earn trust, and key challenges as key success factor in developing and exercising the said capabilities. The study resulted in three propositions and suggested further explanatory study to examine the propositions.
From Leadership to Innovation: Managing Employee Creativity Masduki Asbari; John Tampil Purba; Evo Sampetua Hariandja; Niko Sudibjo
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 1 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study focuses on innovation by individual employees. This study aimed to measure the effect of leadership autonomy support (LAS) on individual innovative behavior (IIB) of MSMEs' employees in Banten which are mediated by individual creativity (IC). The data collection was done by simple random sampling of the employees of five MSMEs in Banten. The returned and valid questionnaire results were 97 samples. Data processing was used SEM method with SmartPLS 3.0 software. The results of this study concluded that leadership autonomy support has a positive and significant effect on individual innovative behavior, both directly and indirectly through mediating individual creativity. This new research proposed a model for building individual innovative behavior among the MSMEs' employees in Banten through enhancing leadership autonomy support with individual creativity as a mediator. This research could pave the way to improve employee readiness in facing the era of industrial revolution 4.0.
FORM GIVING DESIGN EXPLORATION INSPIRED BY The 1980s MEMPHIS DESIGN WITH MORPHOLOGICAL CHART ANALYSIS Devanny Gumulya; Hendrawan Sutikno; Rudy Pramono; Evo Sampetua Hariandja
Jurnal Dimensi Seni Rupa dan Desain Vol. 17 No. 2 (2021)
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1059.517 KB) | DOI: 10.25105/dim.v17i2.8825

Abstract

AbstractThe paper studies how morphological chart that comes from engineering method be applied in a creative design process that promotes both divergent and logical thinking. Morphological chart offers vast of possibility of design exploration that can be very useful for educating nascent designers. On the other hand, history has inspired many designers to create many new things.  Memphis is postmodernism design style happened between 1981-1987 that was characterize by form follow fun paradigm by creating objects that are bizarre from common object during the time.  The paper presents the findings by reviewing four morphological charts, generating 20 new ideas ranging from very similar to less similar style with Memphis. The reviews discovered three key factors affecting design divergence using the morphological chart method: level of variation, which deals how many variations the means can provide, the more variations the more novelty ideas be yielded. Level of unity means show how each element taken from the means be in harmony with each other. Level of abstraction means that the degree how far the idea from the origin inspiration. By having the three level, ideas generated from morphological chart can yield better design.Abstrak Paper ini mempelajari bagaimana chart morfologi yang berasal dari ilmuteknik diterapkan dalam proses desain kreatif yang memungkinkan pemikiran divergen dan logis digunakan bersama-sama. Chart morfologi menawarkan banyak kemungkinan eksplorasi desain yang bisa sangat berguna untuk mendidik mahasiswa desain. Di sisi lain, sejarah telah menginspirasi banyak desainer untuk menciptakan banyak hal baru. Memphis adalah gaya desain postmodernisme yang terjadi antara 1981-1987 yang dicirikan dengan bentuk mengikuti paradigma “form follow fun” dengan menciptakan objek yang aneh dari objek umum di era 1980an. Paper ini menyajikan temuan dengan meninjau empat chart morfologi yang menghasilkan 20 ide baru mulai dari yang sangatmirip dengan gaya Memphis hingga yang berbeda dengan Memphis. Hasilstudi menemukan tiga faktor utama yang mempengaruhi divergensi desain menggunakan metode chart morfologi: tingkat variasi, seberapa banyak variasi elemen ide maka ide yang dihasilkan akan semakin baru. Tingkat kesatuan berarti menunjukkan bagaimana setiap elemen yang diambil selaras satu sama lain. Tingkat abstraksi berarti seberapa jauh ide dari inspirasi asal. Dengan memiliki tiga tingkat ini, ide yang dihasilkan dari chart morfologi akan semakin membaik.
RELATIONSHIP OF ISOLATION TO LUXURY BRAND PURCHASE TENDENCY: MODERATING ANXIETY AND SOCIAL CAPITAL EFFECT FROM COVID-19 Refani Hedilis; Evo Sampetua Hariandja
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aims of this study is to explore the effect of COVID-19, especially the isolation period on luxury brand purchase tendency. The data was collected from 350 respondents by distributing questionnaires of 35 questions or indicators. From eight hypotheses that have been formed, there are 6 supported hypotheses and 2 unsupported hypotheses. The sample for this study involves respondents who are dominated by luxury brand consumers who are in the Jakarta area with the age of 18-25 years old. The insights provided by this study are useful to determine the moderating effect of anxiety and social capital from COVID-19. This study also written to complete previous researches that are still very minimal, especially in terms of discussing the effects of social capital itself. The study contributes to explain the impact by focusing on the purchase of luxury goods by various age group living in Jakarta area. Further, this study also explores some of the hypothesis from previous studies that are related to luxury consumptions and pandemic effect on purchasing tendencies. It enhances the understanding of the impact of COVID-19 on the purchase of luxury goods.
Co-Authors Agustinus Nicholas Tobing Aurellia Adeline Benty Fitrina, Benty Chairindy Pratomo, Luna Dian Purnamasari Didik Junaidi Rachbini Dwi Larso Dwi Larso Fathurrazi Ammana Billa Ferdinandus Eric Gumulya, Devanny Harry Budiman Hendrawan Sutikno Hendry Arie Siandi Laksmi M Wijayanti Masduki Asbari Masduki Asbari Parani, Rizaldi Pramono, Rudy Purba, John Tampil Ray Arvin Febrianto Refani Hedilis Reza A. Nasution Reza A. Nasution Rini Yovita Moktar Rosdiana Sijabat Shindy Shindy Sudibjo, Niko Sutikno, Hendrawan Togar M Simatupang Togar M. Simatupang Wirajati, Nugraha Yossel Christopher Zarrah Muria