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Journal : EKSYA: Jurnal Ekonomi Syariah

ANALISIS PRODUKTIVITAS KERJA AGEN UNIT PEMASARAN SYARIAH PADA PT. ASURANSI JIWA SYARIAH BUMIPUTERA CABANG MEDAN Feri Wijaya; Zuhrinal. M. Nawawi; Wahyu Syarvina
EKSYA : Jurnal Ekonomi Syariah Vol 4 No 2 (2023): JURNAL EKSYA: JURNAL EKONOMI SYARIAH
Publisher : Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/eksya.v4i2.1234

Abstract

The purpose of this research is to find out how to increase marketing in agent work productivity in order to increase the target customers that have been determined at PT. Bumiputera Sharia Life Insurance Medan Branch and agent work productivity analysis at PT. Bumiputera Sharia Life Insurance, Medan Branch. This study used a qualitative method using data collection techniques in the form of interviews and documentation. The results of this study indicate that the marketing strategy carried out by PT AJS Bumiputera Medan Branch to increase agent productivity is to provide training to each agent regarding products, consolidate and remuneration every year, and conduct product visits and stabilization. Analysis of the productivity of PT AJS Bumiputera Medan Branch agents after analysis was still relatively low. This can be seen from that the Senior Executive Agent produced 100 customers. The Senior Agent shows the number 61 which means that each Senior Agent will produce 61 customers. Junior Agent shows the number 44 which means that each Junior Agent will produce 44 customers
Co-Authors Abdi Satria Hasibuan Amanda Damayanti Nasution Amelia Putri Anastasya Br Ginting Andri Soemitra Annio Indah Lestari Annisa Rizka Amanda Aryaji Wardana Damanik Asmaul Husna Azhari Akmal Tarigan Azka Wardatul Hayyah Cici Winda Atila Cindy Clara Afifah Diana Diana Dimas Pratama Elsa Zulfita Erna Sipahutar Fauzi Arif Lubis Fauzi Arif Lubis Feri Wijaya Fitria Hanum Fitrianur Ahmad Sihombing Frissai Gusminar Mutia Gustrianingsih G Haris Al Amin Hendra Harmain Hendra Harmain Imsar2 Indah Aryani Ira Hairun Nisa Munthe Irani Eka Putri Pohan Isnaini Harahap Julfan Saputra Juni Anggriany Liska Febrianti Lisnawati . Liyundzira Nufikha M. Hizbullah Hasibuan Majalipa Awalia Marliyah Marliyah Marliyah Maryam Batubara Mei Habibah Dalimunthe Minta Ito Lubis Muhammad Anshari Hutasuhut Muhammad Ridwan Mukhammad As Alukal Huda Mei Fani Murni Sofiah Muslimatul Husnah Batubara Mustapa Khamal Rokan Mutiara Annisa Niki Aulia Nur Ahmadi Bi Rahmani Nur Hanisah Lubis Nurbaiti Nurbaiti Nurbaiti Nurhidayah Nurhidayah Nursantri Yanti Nurul Aini Siregar Putri Apriyani br Rangkuti Rahma Nur Azizah Pohan Raihan Zaky Hamtheldy Raudhah Jannatun Revika Revika Viola Azzahara Reza Febrian Ridho Fachrozie Rifki Akmal Tanjung Rio Ariangga Hutagalung Saparuddin Siregar Saparuddin Siregar Saparuddin Siregar Saragih, Fitriani Siti Hazrah Siti Rahimi Sri Ramadhani Sri Sudiarti Sri Sudiarti Sri Sudiarti Sri Wahyuni Sugianto Sugianto Tri Inda Fadhila Rahma Umi Khairani Utami R.A Padang Wahyu Andriansyah Naibaho Widia Angraini Yenni Samri Juliati Nasution Yunda Herliana Zizah Chairani Zuhrinal M. Nawawi