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All Journal ROTOR: JURNAL ILMIAH TEKNIK MESIN Briliant: Jurnal Riset dan Konseptual Bisma: Jurnal Bisnis dan Manajemen Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS JAMI: Jurnal Ahli Muda Indonesia Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Industrial Research Workshop and National Seminar Jurnal Inspirasi Binsis dan Manajemen Dharma: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat
Pudji Herijanto
Politeknik Negeri Malang
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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Journal : Bisma: Jurnal Bisnis dan Manajemen

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KELAYAKAN USAHA WARUNG HIDUP DALAM RUANGAN UNTUK IBU RUMAH TANGGA PERKOTAAN Herijanto, Pudji; Fiernaningsih, Nilawati
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i2.17620

Abstract

The purpose of this study is to describe the potential of the urban housewives to run an in-house nurseries business. Applying a survey method, the sample of this study consisted of 54 respondents. Data were collected by distributing questionnaires to the research respondents and then analyzed by descriptive statistics. The results showed that the urban housewives had the potential to run an in-house nurseries business that focused on seven aspects, i.e., the aspects of marketing, technical, financial, organizational & human resources, law, environment, and social & economy. However, they should mainly focus on the technical aspect of the business. This research is still in the phase of the conceptual study. Therefore, future studies should explore the practical study approach so that the proposed business model of the in-house nurseries can be applied by the urban housewives. Keywords : business aspects, in-house nurseries, urban housewives
Co-Authors Afandi, Yosi Ahmad Fauzi Ahmad Suyono Anna Widayani Bambang Suryanto Baroroh Lestari Diana Eka P. Diana Eka Poernamawati Eko Boedhi Santoso Ellyn Eka W Ellyn Eka Wahyu Evi Suwarni, Evi Fauzi Ahmad Halid Hasan Heru Utomo Ita Rifiani Lilies Nur Ainie Mahmudatul Himma Mahmudatul Himmah Maskur Maskur Maskur Masreviastuti Mohammad Maskan Musthofa Hadi Mustofa Hadi Nilawati Fiernaningsih Oto Sunandar Dinata Rulirianto Rulirianto Siti Nurbaya Tatiana Kristianingsih Widjanarko Widjanarko Yulis Nurul Aini