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All Journal Jurnal Bahtera - Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Bahtera - Jurnal Pendidikan Bahasa Sastra dan Budaya Surya Abdimas Abdau: Jurnal Pendidikan Madrasah Ibtidaiyah Sunan Kalijaga International Journal on Islamic Educational Research Jurnal Komunikasi Islam
Umi Faizah
Universitas Muhammadiyah Purworejo
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Bahtera - Jurnal Pendidikan Bahasa dan Sastra Indonesia

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FENOMENA PERLUASAN MAKNA PADA IKLAN PRODUK LION WINGS DAN RENCANA PELAKSANAAN PEMBELAJARANNYA DI SMA KELAS XII Hesti Sulistyowati; Umi Faizah; Joko Purwanto
SURYA BAHTERA Vol 10, No 1 (2022): Jurrnal Surya Bahtera
Publisher : Pendidikan Bahasa dan Sastra Indonesia

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Abstract

 Abstract: This study aims to describe (1) the expansion of meaning in Lion Wings product advertisements; (2) the plan for the implementation of learning in SMA class XII. The data collection of this research was carried out by listening techniques, observation techniques, and documentation techniques. The data analysis technique used content analysis techniques. The results of data analysis are presented with informal techniques. From the results of this study, it was concluded that in the Lion Wings product advertisement there were (1) expansion of meaning found as many as 4 data; (2) the implementation plan of learning with advertising text material in class XII SMA is carried out using the 2013 curriculum with KD 3.1 Understanding the structure and rules of advertising texts, both verbally and in writing and 4.1 Interpreting the meaning of advertising texts, both orally and in writing. Learning is carried out with a scientific-based discovery learning model.Keywords: meaning expansion, Lion Wings product advertisement, and learning implementation plan.
Co-Authors Alfiani Rahmawati Amir Salis Hidayat Amtina Endah Prastiwi Andrian Nuriza Johan Angga Prianto Anik Arifah Anik Ayuni Putri Anisa Setyaningrum Anissa Nur Latifah Aris Aryanto Atika Anggreni Bagiya Bagiya Bagiya Bagiya Bagiya Bagiya Banar Meilya Cintya Nurika Irma Dela Safira Desi Priyatni Desty Rachmawati Devi Eka Lestari Dini Dianawati Diyah Sulistiyani Eka Wakhyuningsih Eko Putra Fatkhurrohman Eko Santosa Fanik Bani Kuningrum Feba Ayuningtiyas Hasanah Diah Li Herlina Setyowati Hesti Sulistyowati Istikomah Istikomah Istikomah Joko Purwanto Junaedi Setiyono Junaedi Setiyono Kadaryati Kadaryati Khabib Sholeh Khabib Sholeh Kundharu Saddhono Lili Susanti Maulana Ardiansyah Putra Mida Gita Fitria Mida Hidayatul Aisyiyah Mohammad Fakhrudin Mohammad Fakhrudin Mohammad Fakhrudin Muhammad Fakhrudin Murtanita Wiji Prasetyani Nur Hamidah Nursitatun Nursitatun Nurul Fatimah Nurul Fitriany Nurul Habibah Nurul Ikhsaniatun Nurul Setyorini Panji Pradana Ririn Nurul Azizah Riris Saniati Riska Dwi Kurniawati Rizki Giwa Apriani Rochimansyah Rochimansyah Rustono Rustono Setyoadi Purwanto Siti Maryamah Siti Masruroh Siti Raokhatul Khasani Suherni Suherni Sukirno Sukirno Sukirno Sukirno Suryo Daru Santoso Tri Ambarwati Tri Inten Pratiwi Tri Liawati Umi Fatonah Vivi Kurniati Vivi Marlina Wahyu Dewi Ambarini Wahyu Mulyaningsih Wahyu Widayat Zuly Qurniawati