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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JPK (Jurnal Pancasila dan Kewarganegaraan) Journal of Economic, Bussines and Accounting (COSTING) Akuntansi : Jurnal Akuntansi Integratif Management Studies and Entrepreneurship Journal (MSEJ) Janaka : Jurnal Pengabdian Masyarakat Academia Open Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities Prosiding University Research Colloquium Imara: Jurnal Riset Ekonomi Islam El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Muhammad Yani
Fakultas Bisnis, Hukum Dan Ilmu Sosial Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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Journal : Indonesian Journal of Law and Economics Review

 1 
Driving Business Performance: Cost Leadership and Government Innovation in SME Partnerships Detak Prapanca; Muhammad Yani; Herlinda Maya Kumala Sari; Vido Michael Gerung; Adelia Eva
Indonesian Journal of Law and Economics Review Vol 18 No 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.939

Abstract

This quantitative study aims to analyze the influence of Cost Leadership Strategy and government-led innovations on business performance through SME partnerships in the Food and Beverage sector. Conducted in the Sidoarjo district of Indonesia, with a population of 49 SME groups, the research utilized a saturated sampling technique and employed a structured questionnaire to gather data. Using SEM PLS analysis, the results indicate that the Cost Leadership Strategy accounts for 44% of the business performance variance, while innovation through partnerships drives an impressive 86% impact on business performance. The findings underscore the significance of strategically fostering sustainable business performance, highlighting the role of the government in supporting SME partnerships to achieve growth and efficiency in the global marketplace. Highlights: Cost Leadership Strategy: Examining the impact of cost-focused approaches on SME business performance. Innovation in SMEs: Understanding how innovative practices contribute to business growth. Partnerships for Success: Analyzing the role of SME collaborations in driving sustainable business outcomes. Keywords: Cost Leadership Strategy, Innovation, SME Business Performance, SME Partnerships, Indonesia.
Unveiling the Sway of Marketing Mix on Student Decisions: A Study on Higher Learning Institutions Rizky Eka Febriansah; Muhammad Yani; Bayu Hari Prasojo
Indonesian Journal of Law and Economics Review Vol 18 No 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.960

Abstract

This research delves into the pivotal process of student decision-making within higher learning institutions, focusing on the dynamic interplay of marketing mix services encompassing product, price, promotion, and place. Through an analysis of alumni and current student cohorts at a prominent university, this study empirically demonstrates the profound influence exerted by product quality, strategic promotion, and favorable institutional positioning on students' selection choices. Notably, while price emerges as a comparatively weaker determinant, the collective impact of product, place, and promotion proves instrumental in shaping prospective students' decisions. These findings illuminate the complex landscape of student preferences, offering valuable insights for crafting targeted marketing strategies that effectively guide students' educational trajectories. Highlight: Influence of Marketing Mix Dynamics: This study examines the interaction of product, price, promotion, and place in shaping student decisions within higher learning institutions, revealing their collective impact on choice. Empirical Insights: Analysis of alumni and current students from a renowned university highlights the significant sway of product quality, strategic promotion, and favorable institutional positioning on student selection choices. Role of Price in Decision-making: While price emerges as a less potent factor, the study underscores the pivotal role played by the interplay between product, place, and promotion in molding the educational preferences of prospective students. Keyword: Student Decision-Making, Higher Learning Institutions, Marketing Mix Services, Product Quality, Strategic Promotion
Co-Authors Adelia Eva Ahmad Wildan Maulana Aisha Hanif Alshaf Pebrianggara Andi Fikri Anggraini Cahyaning Tias Subroto Anzely Rohmatul Kholida Bayu Hari Prasojo Bobur Sobirov Detak Prapanca Devi agustina Dhea Ariesta Putri Dhinda Meidita Setiandayani Dyah Suryani Fajar Muharram Feny Yuan Nurindrawati Feri Indriani Firman Kurniawan Galuh Ratmana Hanum Herlinda Maya Kumala Sari, Herlinda Maya Kumala Lilik Indayani Mas Oetarjo Mashudi Mashudi Moch Fani Andrian Mochammad Ilyas Junjunan Muhammad Junaedi Nihlatul Qudus SN Nur Laili Maulidiyah Nur Maghfirah Aesthetika Nur Ravita Hanun Poppy Febriana Reni Oktavia Renny Oktafia Rizky Eka Febriansah Setiyono, Wisnu Panggah Sumartik Totok Wahyu Abadi Vido Michael Gerung