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All Journal Jurnal Kedokteran Brawijaya Excellent JAM : Jurnal Aplikasi Manajemen Jurnal Teknologi Pertanian SINERGI: Jurnal Ilmiah Ilmu Manajemen International Journal of Supply Chain Management International Journal of Economics, Business and Accounting Research (IJEBAR) Bisma: Jurnal Manajemen
Wiwik Handayani
Program Studi Magister Ilmu Lingkungan, Universitas Diponegoro Semarang Jalan Imam Bardjo, SH No. 5 Semarang 65145
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences Transportation Other

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Journal : SINERGI: Jurnal Ilmiah Ilmu Manajemen

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Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing Handayani, Wiwik
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 7 No. 2 (2017)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.306 KB) | DOI: 10.25139/sng.v7i2.364

Abstract

This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this research is to test the influence of consumer attitude of green products towards purchase intention. Hypothesis testing using Partial Least Square (PLS). The result of analysis show that there is influence among consumer attitude of green product towards consumer purchase intention significantly.
Co-Authors Ahmad Rudijanto ELYAS, RICKI Endang Iryanti Hardjanti, Susi Ignatia Martha Hendrati Jamhari Jamhari Kirana, Erghana Kanza Luky Susilowati Mohammad Rasjad Indra Safeyah, Muchlisiniyati Sri Mulyaningsih Sulastri Irbayuni, Sulastri Sulistyo, Desy Ari Tri Yogo Wibowo Wahyu B Setianto, Wahyu B Widayati, Wiludjeng