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All Journal Jurnal Kedokteran Brawijaya Excellent JAM : Jurnal Aplikasi Manajemen Jurnal Teknologi Pertanian SINERGI: Jurnal Ilmiah Ilmu Manajemen International Journal of Supply Chain Management International Journal of Economics, Business and Accounting Research (IJEBAR) Bisma: Jurnal Manajemen
Wiwik Handayani
Program Studi Magister Ilmu Lingkungan, Universitas Diponegoro Semarang Jalan Imam Bardjo, SH No. 5 Semarang 65145
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences Transportation Other

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The Effect of Service Quality and Product on Loyalty through Imagery and Customer Satisfaction Alfa Mart Jungke Karanganyar Handayani, Wiwik
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Publisher : STIE AUB Surakarta

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Abstract

This study aims to determine empirically and analyze the effect of quality of service and product loyalty through image and customer satisfaction Alfa Mart Jungke Karanganyar. Techniques of analysis in this research is the analysis of multiple linear regression lines, validity and reliability, linearity test and test hypotheses that include multiple linear regression, simultaneous test (F test), partial test (t test), determination coefficient and path analysis.T Test Results: In the first equation can be concluded that the variable quality of service and products significantly influence the image. In the second equation can be concluded that the variable quality of service and products significantly influence satisfaction. In the third equation can be concluded that the quality of services, products, and satisfaction Significant effect on loyalty. While the image of the variables not significant effect on loyalty. F test can be concluded jointly variable quality of service, product, image and satisfaction significantly influence consumer loyalty Alfa Mart Jungke Karanganyar. R2 can be concluded that the total value of R2 can be interpreted totaling 0.977 variation in Alfa Mart Consumer Loyalty Jungke Karanganyar explained by the variable quality of service, product, image and satisfaction of 97.7% and the remaining 2.3% described other variables outside the model study.Quality of service to the loyalty of more effective use of lanes indirectly, ie through varaibel satisfaction. product loyalty more effectively use the direct path without passing through the image and satisfaction as a result of the direct effect is greater than the indirect effectKeywords: quality of services, products, citra, satisfaction, loyalty
Co-Authors Ahmad Rudijanto ELYAS, RICKI Endang Iryanti Hardjanti, Susi Ignatia Martha Hendrati Jamhari Jamhari Kirana, Erghana Kanza Luky Susilowati Mohammad Rasjad Indra Safeyah, Muchlisiniyati Sri Mulyaningsih Sulastri Irbayuni, Sulastri Sulistyo, Desy Ari Tri Yogo Wibowo Wahyu B Setianto, Wahyu B Widayati, Wiludjeng