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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS JAM : Jurnal Aplikasi Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Pengabdian Pada Masyarakat JRB-Jurnal Riset Bisnis Jurnal Manajemen Pemasaran JURNAL PENDIDIKAN TAMBUSAI Shirkah: Journal of Economics and Business SULUH: Jurnal Abdimas Jurnal Akuntansi & Perpajakan Jayakarta Jurnal Akuntansi Jurnal Manajemen Kalbisocio: Jurnal Bisnis dan Komunikasi Sanskara Ekonomi dan Kewirausahaan JIMP: Jurnal Ilmiah Manajemen Pancasila
Iha Haryani Hatta
Universitas Pancasila
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : JURNAL ILMIAH MANAJEMEN

 1 
Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas Iha Haryani Hatta; Setiarini Setiarini
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 19, No 1 (2018): April - September
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (640.539 KB) | DOI: 10.30596/jimb.v19i1.1728

Abstract

The reciprocal of WOM (word of mouth) & switching cost into  purchasing and loyality. The purpose of research  The affect WOM  and switching cost of the decision to purchase & loyalty; The affect  the decision to purchase of loyalty . The population this research are  200 Meat Me Café & Butchery’s customers in jakarta  who were randomly selected by mixed data with SEM, AMOS21 program . The results of research explained that WOM and switching cost are influential  decision to buy & loyalty, and the decision to buy influences loyalty. The WOM & switching cost substantiate same as purchase of the decision, and loyalty.
Co-Authors Aji Setyo Anwar Wahyudi Aritonang, Aritonang Ateniyanti Dian Riskarini Dian Riskarini Edy Supriyadi Endang Etty Merawati, Endang Etty Erwin Permana Fitria Susiani Hendri Yanto Ichwani, Tia Indra Satria Khalida Utami M. Nuruddin Subhan Muhammad Rizal Syifauddin Murti Widyaningsih Nurul Hilmiyah Prih Sarnianto Ratna, Oktaviani Reni Fitria Nugraheni Riskarini, Dian Sampurno Sampurno Setiarini, Setiarini Shirly Kumala Sri Irviati Wahyoeni Susilawati Susilawati Tia Ichwani Wahono Sumaryono Widarto Rachbini Yuli Ardianto Yuristiawan, M.