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PENGARUH NILAI PELANGGAN, KUALITAS LAYANAN, HARGA DAN KEPERCAYAAN TERHADAP LOYALITAS MELALUI KEPUASAN PENUMPANG KERETA API SRI TANJUNG JEMBERYOGYAKARTA PT. KAI DAOP IX JEMBER Diah Yulisetiarini; Ketut Indraningrat; Hafifatul Hijriah
UNEJ e-Proceeding 2018: Prosiding Seminar Nasional Manajemen dan Bisnis III (SNMB3)
Publisher : UPT Penerbitan Universitas Jember

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Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh nilai pelanggan, kualitas layanan, harga,dan kepercayaan terhadap loyalitas melalui kepuasan penumpang kereta api Sri TanjungJember-Yogyakarta PT. KAI Daop IX Jember. Populasi penelitian ini adalah seluruh penumpangkereta api Sri Tanjung. Teknik pengambilan sampel yang digunakan adalah purposive samplingdengan sampel sebanyak 120 responden. Metode analisis yang digunakan adalah analisis jalur(path analysis). Hasil penelitian ini menunjukkan bahwa nilai pelanggan tidak berpengaruhsignifikan terhadap kepuasan konsumen. Kualitas layanan berpengaruh signifikan terhadapkepuasan konsumen. Harga berpengaruh signifikan terhadap kepuasan konsumen.Kepercayaan berpengaruh signifikan terhadap kepuasan konsumen. Nilai pelanggan tidakberpengaruh signifikan terhadap loyalitas konsumen. Kualitas layanan berpengaruh signifikanterhadap loyalitas konsumen. Harga berpengaruh signifikan terhadap loyalitas konsumen.Kepercayaan berpengaruh signifikan terhadap loyalitas konsumen. Kepuasan konsumenberpengaruh signifikan terhadap loyalitas konsumen.Kata Kunci: harga, kualitas, kepuasan, kepercayaan, loyalitas, nilai
Influence of Customer Experience, Location, and Price On Loyalty Through Positive Word of Mouth on Customers of Kai Logistics Express DAOP IX Diah Yulisetiarini; Olza Yahzunka Edcintha; Mochammad Farid Afandi
UNEJ e-Proceeding 2021: International Conference on Management, Business, and Technology (ICOMBEST) 2021
Publisher : UPT Penerbitan Universitas Jember

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Abstract

This study aims to determine the effect of customer experience, location, and price on customer loyalty through positive word of mouth on KAI Logistics Express DAOP IX service customers. The population of this study is KAI Logistics service customer Express DAOP IX . The sampling technique used is purposive sampling with a sample of 150 respondents. The analysis method used is path analysis. The results of this study showed that customer experience and location have no significant effect on the positive word of mouth in KAI Logistics DAOP IX service customers. Price has a significant effect on the positive word of mouth in KAI Logistics DAOP IX service customers. Customer experience has no significant effect on loyalty to KAI Logistics DAOP IX service customers. Location, price, and positive word of mouth affect loyalty to KAI Logistics DAOP IX service customers. Customer experience, location, and price through positive word of mouth have little indirect influence rather than direct influence. Keyword: Customer experience, location, loyalty, positive word of mouth, price.
The Effect of Brand Image, Product Quality, and Price on Consumer Satisfaction on Eiger Products in East Java Diah Yulisetiarini; Tatok Endhiarto; Febri Sharenda Akbar; Deasy Wulandari
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4892

Abstract

The purpose of this study was to determine the effect of brand image, product quality, and price on consumer satisfaction with Eiger products. The population of this research is Eiger consumers in Jember. The sampling technique in this research is non-probability sampling with the sampling method used is purposive sampling. based on the criteria that is rmale and female respondents aged 18 years and over and respondents who have purchased and used Eiger products in existing stores in the last 1 year. The sample used was 170 respondents. The type of data in this study uses quantitative data. Primary data sources were obtained directly from questionnaires given via google form and secondary data obtained from web topbrand-award.com, idntimes.com, eigeradventure.com, and jemberkab.go.id. The data analysis method used is multiple regression analysis. The results of this study are three analysis results, namely brand image has a significant effect on consumer satisfaction for Eiger products in Jember. Product quality has a significant effect on consumer satisfaction for Eiger products in Jember.
PENTINGNYA KETERAMPILAN MANAJEMEN USAHA PADA HOME INDUSTRY TAPE SINGKONG DI KECAMATAN PAKUSARI KABUPATEN JEMBER Diah Yulisetiarini; Susanti Prasetyaningtyas; Sudarsih Sudarsih; Bambang Irawan
As-Sidanah Vol 4 No 2 (2022): OKTOBER
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.682 KB) | DOI: 10.35316/assidanah.v4i2.189-199

Abstract

The business of making cassava tape has a positive impact, both on entrepreneurs and the local community. For entrepreneurs, the economic impact of this business is to increase their income. In addition, the operation of a labor-intensive cassava tape business will help absorb labor for the local community. Work productivity of employees is very important so the skills of employees in the home industry of cassava tape need to be continuously improved. The purpose of this study was to determine how much influence work skills have on the productivity of making cassava tape in the home industry in Pakusari District, Jember Regency. This research method uses quantitative description. The results of this study indicate that the work skills of employees have a significant positive effect on the productivity of making cassava tape in the home industry in Pakusari District, Jember Regency.
The Influence of Application Quality and Trust on Satisfaction and Repurchase Intention of Traveloka Consumers Diah Yulisetiarini; Rasikh Hardilegawa Catureswara; Kristian Suhartadi Widi Nugraha; Susanti Prasetiyangtyas; Nadifa Diendara; Azimatul Mauna
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 2 (2023): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i2.7546

Abstract

This study aims to analyze and examine the effect of application quality and trust on the satisfaction and repurchase intention of Traveloka consumers. There are taken into consideration by Traveloka in determining strategies to maintain consumer repurchase intention through satisfaction by increasing application quality and trust in the future. Further research is expected to add other variables, such as brand image, price, sales promotion, and so forth. This research design employs an explanatory research design. The population in this study involves all Traveloka consumers. The sampling technique applied non-probability sampling with a purposive sampling method. The sample was obtained from 140 respondents with the criteria of consumers who have made a purchase on the Traveloka application more than once in a year and are 16 years old or have an ID card. This study uses quantitative data. The source of data is primary data. Methods of data collection using a questionnaire via a google form. The analytical method used is path analysis. The results show that: Application quality and trust has a significant effect on satisfaction, application quality and trust has a significant effect on repurchase intention, satisfaction has a significant effect on repurchase intention.
PENGARUH KUALITAS LAYANAN DAN KEPUASAN SERTA LOYALITAS PADA PASIEN RUMAH SAKIT GIGI DAN MULUT UNIVERSITAS JEMBER Satar Satar; Diah Yulisetiarini; Handriyono Handriyono
RELASI : JURNAL EKONOMI Vol 12 No 2 (2016)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v12i2.97

Abstract

; "> Competition in the business world today is increasingly tight. All businessinstitution by all means trying to mempertahan.kan market share that has beenachieved. • Under these conditions more difficult • for a company to penetrate themarket for all companies trying to retain customers who have been able dirailmya.One way that can be done by the company is to improve the quality of service,satisfaction and loyalty to the product and services to its customers. With theimprovement of quality of service, which both will be able to improve customersatisfaction. If customers are satisfied with the overall service, it can create loyalbehavior, which is characterized by repeated visits and can recommend the productto others. The purpose of this study are: (1) To test the strong or the weak impact ofservice quality to satisfaction of patients at the Hospital Dental Jember University.(2) To test the strong or the weak impact of service quality on loyalty of patients atthe Hospital of the University Dental Jember (3) To test the strength or weakness ofthe influence of patient satisfaction with hospital patient loyalty Dental JemberUniversity. The data used in this research is data dalmn Respondents DentalHospital of the University of Jember. The samples used were 120 respondents. Thesampling technique is purposive sampling technique tnenggunakan samplingtechnique with a specific purpose in accordance with the criteria set by theresearchers. The research model developed is composed da: ri 5 variables consistingof 3 va1iabel exogenous, 3 variables
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN SEPEDA MOTOR HONDA DI KABUPATEN JEMBER Reiga Ritomiea Ariescy; Diah Yulisetiarini; Mohammad Dimyati
RELASI : JURNAL EKONOMI Vol 13 No 2 (2017)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v13i2.119

Abstract

This research aims to examine the effect of price and product quality on customer satisfaction and Honda motorcycles customer loyalty in Jember District. The research design used was confirmatory research. The population of this study is all customers of Honda motorcycles in Jember District. The samples arre 115 respondents. Respondents were taken using non probability sampling technique with purposive sampling approach. Analytical tool used is Structural Equation Modeling (SEM). The model used in the research is quite good because it has met 7 of 8 measurements of Goodness of Fit. The results of this study prove that product quality has a significant positive effect on customer loyalty. Product quality also has a significant positive effect on customer loyalty. Price has positive effect insignificant to customer satisfaction. Price also positively insignificant to customer loyalty Customer satisfaction has no positive influence on customer loyalty.
PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN DAN WORD OF MOUTH PERUSAHAAN CONATO DI JEMBER Mochammad Nasirudin; Diah Yulisetiarini; Imam Suroso
RELASI : JURNAL EKONOMI Vol 14 No 1 (2018)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v14i1.250

Abstract

This research is a confirmatory and explanatory research at three outlets of Conato bakery in Jember. The data used in this study is the primary data obtained through the distribution of questionnaires. The population in this study were all consumers of three outlets of Conato in Jember. The number of samples used 135 samples. The technique or method of sampling used is proposive random sampling. The analysis model used in this research is Structural Equation Modeling (SEM) analysis. The results of this study indicate that the brand image is the variable of the greatest influence on customer satisfaction. Consumer satisfaction significantly affects the word of mouth of consumers from outlets of Conato in Jember. Product quality, price and brand image through customer satisfaction as intervening variable can increase the influence on word of mouth. These results can be concluded that consumer satisfaction is the most important variable role in consumer behavior research in making purchases at stores Conato in Jember. Keywords: Product Quality, Price, Brand Image, Consumer Satisfaction and Word of Mouth