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All Journal Jurnal Sosio Ekonomika Bisnis Jurnal SEPA (Social Economic and Agribusiness Journal) JALOW | Journal of Agribusiness and Local Wisdom Jurnal Bisnis Tani Jurnal Karya Abdi Masyarakat Jurnal Ilmiah Ilmu Terapan Universitas Jambi Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis

Riri Oktari Ulma

Universitas Jambi

Author-ID : 2917036

Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences

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STRATEGI PEMASARAN DODOL ROSELA PADA AGROINDUSTRI “Adsari” BERDASARKAN PRODUCT LIFE CYCLE (PLC) DI KOTA JAMBI Aulia Rahmah; Yanuar Fitri; Riri Oktari Ulma
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol. 20 No. 2 (2017): Jurnal Sosioekonomika Bisnis
Publisher : Universitas Jambi

Penelitian ini bertujuan untuk mengetahui posisi produk dodol rosela Agroindustri Adsari dan mengetahui strategi pemasaran dodol rosela yang dilakukan Agroindustri Adsari pada tahapan Product Life Cycle (PLC). Data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Metode analisis yang digunakan adalah analisis deskriptif untuk menentukan posisi dodol rosela dengan menggunakan indikator product life cycle (PLC) yakni : volume penjualan, perubahan volume penjualan dan laba. Untuk mengetahui strategi pemasaran yang digunakan oleh Agroindustri Adsari dengan menggunakan variabel marketing mix (4P), yaitu produk, harga, promosi dan distribusi. Hasil penelitian menunjukkan bahwa produk dodol rosela berada pada tahap pertumbuhan (Growth). Hal ini ditunjukkan dengan meningkatnya volume penjualan, laba yang bernilai positif, jumlah pesaing yang meningkat, dan adanya perluasan distribusi. Selain itu, strategi pemasaran dodol rosela yang dijalankan oleh agroindustri pada tahap pertumbuhan adalah perbaikan kualitas produk dari segi tekstur dan rasa serta perluasan distribusi keluar Kota Jambi. Kata Kunci : Dodol Rosela, Product Life Cycle (PLC), Strategi Pemasaran

STRATEGI PENGEMBANGAN AGROINDUSTRI DODOL KENTANG LUBUK NAGODANG DI KABUPATEN KERINCI Noli Putri Lika; Saad Murdy; Riri Oktari Ulma
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol. 21 No. 1 (2018): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Penelitian ini ditujukan untuk : 1) mengetahui besar biaya, penerimaan dan keuntungan usaha dari agroindustri dodol kentang Lubuk Nagodang di Kabupaten Kerinci, 2) mengetahui kondisi dan menentukan posisi agroindustri dodol kentang Lubuk Nagodang di Kabupaten Kerinci, 3) memformulasikan alternatif strategi yang dapat diterapkan oleh agroindustri dodol kentang Lubuk Nagodang di Kabupaten Kerinci. Penelitian ini dilaksanakan pada Tanggal 14-31 Juli 2016. Metode analisis data yang digunakan adalah analisis deskriptif dengan menggunakan analisis usaha dan analisis SWOT. Hasil penelitian menunjukkan bahwa : 1) biaya total agroindustri dodol kentang Lubuk Nagodang adalah sebesar Rp .2.238.615 dan penerimaan sebesar Rp. 5.864.000, sehingga keuntungan yang diperoleh pengrajin dodol kentang Lubuk Nagodang sebesar Rp. 3.625.385 per proses produksi, 2) identifikasi lingkungan agroindustri menunjukkan posisi agroindustri dodol kentang Lubuk Nagodang di Kabupaten Kerinci berada pada kuadran I dengan titik kuadran (0,08;0,14) mendukung kebijakan pertumbuhan agrresive, 3) alternatif strategi yang dapat diterapkan untuk memajukan agroindustri dodol kentang Lubuk Nagodang yaitu : a) bekerjasama dengan pemerintah dalam pengembangan agroindustri dodol kentang, b) meningkatkan kualitas, kuantitas dan memperluas pangsa pasar produksi dodol kentang Lubuk Nagodang melalui peningkatan kemampuan teknis tenaga kerja dan kerja sama dengan pemasok bahan baku kentang, c) memodifikasi kemasan untuk dapat meningkatkan daya tarik produk. Kata Kunci : Strategi Pengembangan , Dodol Kentang, Analisis Usaha, Analisis SWOT

ANALISIS EFISIENSI EKONOMI PENGGUNAAN FAKTOR-FAKTOR PRODUKSI PADA USAHATANI PADI SAWAH DI KECAMATAN JANGKAT KABUPATEN MERANGIN PROVINSI JAMBI Rini Oktavia; Emy Kernalis; Riri Oktari Ulma
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol. 22 No. 2 (2019): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

This research was conducted with the aim to analyze the economic efficiency of the use of production factors on rice farming in District of Jangkat Regency Merangin Jambi Province. Site selection was done deliberately with the consideration that the District of Jangkat is the district with the second largest rice field production in Merangin District so it is also one of the rice farming centers in Merangin District. Sampling method using the methods of simple random sampling with a respondent as much as 57 number of farmers. Data analysis using the method of multiple linear regression analysis and efficiency analysis with SPSS application. Production factors such as land area, labor, seed, fertilizers also eradication of pests and plant diseases used by farmers are suspected not yet economically efficient. The results showed that there are 4 factors with the error rate (5%) contributing significantly to the rice production, the spesific factor is land area, seeds, fertilizers and eradication of pests and plant diseases . This proves that the factor of labor does not significantly affect to the rice production. Meanwhile the value of Economic Efficiency of paddy rice farming is 0,85 which means the use of production factor of paddy field farming in District of Jangkat not efficient economically.

STRATEGI PENGEMBANGAN USAHATANI BUAH NAGA DI KECAMATAN RIMBO ILIR KABUPATEN TEBO Vita Hartiana; Suandi; Riri Oktari Ulma
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol. 23 No. 01 (2020): VOLUME 23 NOMOR 01 2020
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v23i01.11862

Penelitian ini bertujuan (1) untuk mengetahui gambaran umum usahatani buah naga, (2) untuk mengetahui pendapatan petani yang mengusahakan buah naga dan (3) untuk mengetahui beberapa alternatif strategi yang dapat diterapkan dalam mengembangkan usahatani buah naga di Kecamatan Rimbo Ilir Kabupaten Tebo.Data yang digunakan berupa data primer dan data sekunder, dimana data primer data yang diperoleh dengan wawancara langsung ke petani dengan menggunakan kuesioner sedangkan data sekunder diperoleh dari dinas-dinas terkait, internet dan literatur.Penelitian ini mengambi 3 desa yaitu Desa Giriwinangun, Desa Sumber Agung dan Desa Karang Dadi yang dipilih secara purposive dan penarikan sampel petani menggunakan metode nonprobability sampling yaitu snowball sampling. Untuk melihat gambaran usahatani buah naga di daerah penelitian digunakan metode deskriptif. Untuk menganalisis pendapatan petani buah naga digunakan metode kuantitatif dengan menghitung biaya dan penerimaan. Sedangkan untuk menganalisis alternatif strategi digunakan metode kuantitatif dengan menggunakan analisis SWOT. Hasil penelitian menunjukkan bahwa usahatani buah naga di Kecamatan Rimbo Ilir Kabupaten Tebo mulai dilaksanakan pada tahun 2014 dengan tujuan sebagai usaha sampingan yang ditanam di lahan pekaangan rumah. Usahatani buah naga di Kecamatan Rimbo Ilir Kabupaten Tebo menunjukkan besarnya rata-rata total biaya sebesar Rp.1.298.190/bulan, penerimaan rata-rata sebesar Rp.4.201.600/bulan, dan pendapatan rata-rata sebesar Rp.2.903.400/bulan. Usahatani buah naga di Kecamatan Rimbo Ilir Kabupaten Tebo berada pada kuadran 1 dengan titik kuadran (0,14;0,36) ) dan strategi yang dapat diterapkan pada posisi ini adalah mendukung kebijakan pertumbuhan yang agresif (growth oriented strategy) atau strategi agresif (aggresive strategy), dengan menggunakan seluruh kekuatan untuk memanfaatkan peluang yang ada yaitu strategi yang menunjukkan situasi yang menguntungkan.

MODEL PRODUKTIVITAS, RISIKO DAN PERILAKU PETANI MENYIKAPI RISIKO PRODUKSI USAHATANI PADI SAWAH DI KABUPATEN TEBO Saidin Nainggolan; Yanuar Fitri; Riri Oktari Ulma
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol. 24 No. 02 (2021): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v24i02.15386

Penelitian ini bertujuan menganalisis: Respon produksi, fungsi risiko produksi. Lokus penelitian dilakukan di Kecamatan Keliling Danau kabupaten Kerinci. Desa sampel terdiri dari Desa Desa Semerap, Desa Pulau Tengah, dan Desa Lempur Danau. Ukuran populasi ada sebanyak 1.576 petani. Ukuran sampel mengunakan Metode Slovin dan diperoleh sampel sebanyak 91 petani. Penarikan sampel mengunakan dengan Metode Acak Sederhana dengan mengunakan tabel acak. Metode analisis data mengunakan fungsi produksi Coob-Douglass dan fungsi risiko produksi Just and Pope. Hasil estimasi presisi model fungsi produksi actual Adj. R2 = 0,92357. Presisi model fungsi produksi optimal Adj R2= 0,93635 skala produksi Ya; Ɛβi=0,6782 artinya decreasing of return to scale. Skala produski potensial (Yopt); Ɛβi=1,5127. Faktor determinan respon produksi ditentukan pupuk Urea, pupuk Organik dan luas lahan. Presisi model fungsi risiko Adj.R2 =9,543. Input produksi benih dan tenaga kerja tergolong risk increasing factor sedangkan pupuk Urea, pupuk SP36, pupuk KCl, pupuk Organik, Pestisida dan luas lahan tergolong risk reducing factor. TE= 0,6356 <0,7 tergolong rendah, peluang peningkatan produksi sebesar 36,44 %. Peningkatan produksi dan mengurangi risiko produksi dapat dilakukan dengan alokasi input produksi optimal. Faktor social ekonomi berpengaruh terhadap meningkatnya inefisiensi teknis tetapi tidak signifikan.

ANALISIS OPTIMASI PENGGUNAAN FAKTOR PRODUKSI KOPI BUBUK PADA AGROINDUSTRI XYZ DI KOTA JAMBI Riri Oktari Ulma; Dewi Sri Nurchaini; Yusma Damayanti
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 17, No 2 (2021): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v17i2.40066

This research was aimed to determine the use of production factors optimal coffee beans and labor in the coffee powder agroindustry. The results showed that each additional raw material for coffee beans by 10% will increase the production of powder coffee by 4.09%, while the addition of labor will increase the production of powder coffee by 4.14%. The use of coffee bean raw material production factors can be added up to an optimal limit of 28,876.35 kg/quarter or there is an increase of 23.68% in the actual use. In one month the optimal limit is the amount of raw material used to be 9,625.45 kg or 385.02 kg per day. The use of labor can be added up to an optimal limit of 114 working people (HOK) or an increase of 25.30% of the actual use of labor. Calculated in working hours, the optimal use of working hours is 17,100 working hours per quarter or 5,700 working hours per month. Within one workday the limit for the optimal use of work is 228 hours with the number of workers being ± 38 people. The optimum amount of production is 27,354.32/quarter, an increase of 5,165.02 kg (23.28%) of actual production. The optimum profit increased by Rp 335,257,566.67 or 23.68% of the actual profit.

PENENTUAN CABANG USAHATANI PADI, JAGUNG, DAN KEDELAI YANG OPTIMUM MELALUI POLA DIVERSIFIKASI DENGAN PENDEKATAN LINEAR PROGRAMMING DI KABUPATEN MUARO JAMBI Yusma Damayanti; Riri Oktari Ulma
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 16, No 1 (2019): SEPTEMBER
Publisher : Universitas Sebelas Maret

This study aims to: (1) establish an approach to determine the optimum scale of rice, corn, and soybean that can be managed by farmers according to their limitations, (2) to find out whether rice, corn, and soybean that optimum are cultivated by farmers, (2) to know and analyze cropping pattern that provide maximum income. This research was conducted in Petanang and Sungai Aur Village, Kumpeh District, Muaro Jambi Regency. The sample farmers in this research are 56 farmers who do farming with pajale system (rice, corn, and soybean). The analytical method used is descriptive and quantitative analysis. The results showed that there were 3 cropping patterns that had the potential to be optimized, namely pattern 1: potential rice, maize and soybeans to be cultivated in MT I, MT II, and MT III of the available land area with a 300% cropping index covering 4.8 ha, pattern II; rice is cultivated in MT I with a maximum area of 1.6 ha. Whereas potential maize and soybeans are cultivated in MT II and III of the available land area with a 200% cropping index covering 3.2 ha. - Cropping pattern III; rice is cultivated only in MT I, maize in MT II and soybeans in MT III, with a maximum area of 1.6 ha. Rice and corn commodities are considered optimal for development by farmers in the study area. Of the three cropping patterns the most optimal is the cropping pattern I, followed by cropping patterns of models II and III.

DAMPAK PENGGUNAAN INPUT PRODUKSI TERHADAP EFISIENSI TEKNIS USAHATANI JAGUNG PROGRAM UPAYA KHUSUS (UPSUS) DI KABUPATEN MUARO JAMBI - INDONESIA Riri Oktari Ulma; Saidin Nainggolan
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 16, No 2 (2020): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v16i2.32382

This research aims to analyze the allocation of using production inputs, production, and technical efficiency of maize for UPSUS and non-UPSUS programme of corn farming. This study held in two sample villages, namely: Mekar Sari village and Sogo village which were determined purposively. The sample size was 47 farmers participating in the UPSUS program and 36 non-UPSUS farmers. Simple Random Sampling method is applied in this study. The data collection method used the survey with questionnaire. Cobb Douglas production function method and Chow Test are applied to analyze the data. The measurement of technical efficiency is used the Productivity Function Model. The results showed that the maize UPSUS program was able to significantly increase the allocation of the use of production inputs, productivity and technical efficiency. This means that the UPSUS program can be efficient and successful in achieving its production target of 5 ton/ha and additional production of 0.8 ton/ha.

ANALISIS PENDAPATAN PETANI CABAI MERAH DI KECAMATAN KUMPEH KABUPATEN MUARO JAMBI Riki Saputra; Adlaida Malik; Riri Oktari Ulma
Journal of Agribusiness and Local Wisdom Vol. 2 No. 1 (2019): Journal Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

This research was conducted in the Kumpeh Subdistrict, Muaro Jambi Regency. The study was conducted using a survey method and sampling was carried out on the sample farmer groups. The research objective is to determine the income and the contribution of red chilli farming to the income of farmers. The results of the study found that the average income of red chilli farming in Maju Jaya Village, Kumpeh District was Rp. 40,353,243 per hectare with an average cost of farming a red chili pepper Rp.18,412,535 per hectare. There are five business patterns in the red chilli farm that is cultivated by sample farmers in Maju Jaya Village, Kumpeh District. The average income of red chilli farming for each business pattern is that in business pattern I is Rp. 5,441,957 per month, in business pattern II is Rp. 5,646,574 per month, in business pattern III is Rp. 5,904,642 per month, in business pattern IV is Rp. 6,542,844 per month, and in business pattern V of Rp 3,993,654 per month. While the contribution of red chilli farming income to the lowest income of farmers is in business pattern I, namely red chilli farming and oil palm farming. The contribution of red chilli farming income to farmers' income during the red chilli planting season is in business pattern I of 45.2%, in pattern II of 72.8%, in business pattern III of 71.7%, in business pattern IV of 70, 8%, and the business pattern V is 69.9%. This shows that the red chili farming contributes greatly to the income of farmers in Maju Jaya Village, Kumpeh District.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI USAHATANI PADI SAWAH DI KECAMATAN SENYERANG KABUPATEN TANJUNG JABUNG BARAT Riri Oktari Ulma; Rozaina Ningsih
Journal of Agribusiness and Local Wisdom Vol. 2 No. 2 (2019): Journal Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jalow.v2i2.8543

This research aims to determine the factors that influence the production of lowland rice farming. This research was carried out in Senyerang Subdistrict, Tanjung Jabung Barat District. The data used in the form of primary data data obtained by direct interviews with farmers using a questionnaire while secondary data obtained from related agencies, the internet and literature. Sampling is done purposively (purposive) then 48 samples are obtained. Analysis of the data used is multiple linear regression analysis. Based on the results of multiple linear regression shows that the factors that influence the production of lowland rice are land area (X1), seeds (X2), urea fertilizer (X3), NPK fertilizer (X4), SP36 fertilizer (X5), labor (X6) and pesticides (X7). The factors that have a positive influence are land area (X1), seeds (X2), urea fertilizer (X3), labor (X6). Increasing these variables will increase rice production in the research area, while increasing NPK fertilizer (X4), SP36 fertilizer (X5), and pesticides (X7) will reduce the production of lowland rice in the study area because of its negative effect.

Co-Authors Adlaida Malik armen Mara Arsyad Lubis Arsyad Lubis Asropi Aulia Rahmah Dewi Sri Nurchaini Dompak Napitulu Edison . Elisabeth Lumban Gaol Elwamendri Emy Kernalis Emy Kernalis Endy Effran Endy Effran Ira Wahyuni Nabila Chaira Noli Putri Lika Riki Saputra Rini Oktavia Rozaina Ningsih, Rozaina Saad Murdy Saad Murdy Siti Kurniasih Suandi Vita Hartiana Yanuar Fitri Yusma Damayanti Yusma Damayanti

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