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All Journal Buletin Studi Ekonomi Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Language Circle : Journal of Language and Literature Lingua Jurnal Bahasa dan Sastra JURNAL PROFESI KEGURUAN ELT Forum: Journal of English Language Teaching Jurnal Guru Dikmen & Diksus
Sri Suprapti
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Buletin Studi Ekonomi

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PERSEPSI KEADILAN DALAM PEMULIHAN LAYANAN PADA KEPUASAN YANG DIMODERASI GENDER, SERTA DAMPAK TERHADAP NIAT MENGINAP KEMBALI DAN WOM Raka Yasta Vinartha; Ni Wayan Sri Suprapti; Putu Gede Sukaatmadja
Buletin Studi Ekonomi VOL.20.NO.2.AGUSTUS 2015 (PP 83-176)
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.716 KB)

Abstract

The Effect of Fairness Perception to Satisfaction After Complaints and The Impact on The Intent To Stay Back and WOM. This research aims to clarify the relationship between the three perceptions of fairness experienced by customers with post-recovery service satisfaction and the satisfaction of the behavioural effects of post-recovery service and the intention of revisiting and the willingness to deliver a positive recommendation (WOM). This study also discusses the role of gender in moderating the relationship between perceptions of fairness with post-service satisfaction. Data were obtained from 142 hotels’ customers (foreign tourists) who stay at five-star hotels and have experienced on disappointed services. Data were collected using questioner and subsequently analyzed using descriptive statistics and inferential statistics such as Analysis of Partial Least Square (PLS). The results showed that: (1) distributive fairness has no impacts on customer satisfaction after complaints; (2) procedural fairness and interactional fairness impact positively satisfaction after complaints (3) Satisfaction after handling complaints effect positively the intention on staying back and WOM. (4) Gender does not strengthen and/or not weaken the perception of fairness to the satisfaction of post complaints. Keywords: perception of fairness, satisfaction after complaints, intent to stay back, WOM, gender
PERAN BRAND AWARENESS MEMEDIASI PENGARUH DAYA TARIK IKLAN TERHADAP NIAT BELI MOBIL MEREK TOYOTA Luh Gede Indah Permata Sari; Ni Wayan Sri Suprapti; Gede Suparna
Buletin Studi Ekonomi VOL.26.NO.1.FEBRUARI 2021
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BSE.2021.v26.i01.p07

Abstract

The purpose of this study is to explain the role of brand awareness in mediating the effect of advertising attractiveness on purchase intentions of Toyota brand cars in Denpasar City. This research was conducted in Denpasar City by taking a purposive sample of 110 consumers, either those who do not own a car or those who already own a car but not the Toyota brand. Data was collected through an online survey using a questionnaire in the form of a google form in the period November 2020 and analyzed using calculated average statistics and path analysis. The results of the study show that all hypotheses are accepted. The advertising attractiveness has a positive and significant effect on brand awareness, Advertising attractiveness has a positive and significant effect on purchase intention, Brand awareness has a positive and significant effect on purchase intention, Brand awareness significantly mediates the effect of advertising attractiveness on purchase intention
Co-Authors A.A. Sg. Ani Ariani Alit Suryani Anak Agung Gede Satrya Anggara Putra Arif Suryo Priyatmojo Arya Nugraha Suryaatmaja Chintia Wulansari Claudia Lorenzia Core Dewa Ayu Putu Kusuma Dewi Eka Kartika Gede Hadi Reynaldi Gede Suparna gita ekowati anjarsari I Ketut Rahyuda I Made Wardana I Nyoman Dayuh Rimbawan I Putu Gde Sukaatmadja I Putu Gede Manik Kartika Yudha Ida Ayu Putu Niya Pradnya Santi Iwan Trisna Jaya Jesuina Soares Cabral Kadek Ciptadi Sujana Ketut Nurcahya Lestari, Ugi Lestari, Ugi Luh Gede Indah Permata Sari Luh Putu Sri Wulandari Semadi Melia Melia Ni Luh Gede Agis Sapitri Ni Nyoman Kerti Yasa Nosahari Febrin Jokohael Rahadian Prianata Raka Yasta Vinartha Roslina Lali Wuda Selvina Juliana Pelupessy Shiang, Grace Yeh Shiang, Grace Yeh Sri Maryati Wayan Ardani Wayan Sukmantara Widhiyanto, Widhiyanto Wulan Saraswaty Yohanes Paulus Hanny Wadhi