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Journal : E-Jurnal Ekonomi dan Bisnis Universitas Udayana

NIAT KONSUMEN LANSIA MENGONSUMSI SUPLEMEN MULTIVITAMIN YANG DIMODERASI MOTIF UNTUK SEHAT Anak Agung Gede Satrya Anggara Putra; Ni Wayan Sri Suprapti; Ni Nyoman Kerti Yasa
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.07.NO.02.TAHUN 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (514.923 KB) | DOI: 10.24843/EEB.2018.v07.i02.p01

Abstract

The purpose of this study is to explain the influence of consumer attitudes, normative aspects, aspects of information, and perception of behavioral control on intentions of taking multivitamin supplements, as well as the role of motive for healthy as a moderating variable. The population in this study were the elderly who had the intention of taking multivitamin supplements. The technique of determining the sample was done by using purposive sampling method with 133 elderly people and domiciled in Denpasar as respondent. Questionnaire as research instrument and the moderated regression analysis as analysis technique in this research. The results showed that consumer attitudes and normative aspects had a negative and significant effect on intention of multivitamin supplement, while the information aspect and perception of behavior control had positive and significant effect on intention of multivitamin supplement. Motives for healthy are able to moderate the influence of consumer attitudes, normative aspects, aspects of information, and perceptions of behavioral control against intention to consume multivitamin supplements.
HUBUNGAN VARIABEL DEMOGRAFI DAN DIMENSI BUDAYA DENGAN PERILAKU KOMPLAIN WISATAWAN HOTEL BERBINTANG DI BALI Nosahari Febrin Jokohael; Ni Wayan Sri Suprapti; Ni Nyoman Kerti Yasa
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.08.TAHUN 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.427 KB) | DOI: 10.24843/EEB.2017.v06.i08.p02

Abstract

This research was conducted to determine the relationship of demographic variable and cultural with complaints behavior of star hotels guest in Bali. Respondents in this study are 60 foreign guests and 60 domestic guests. This research uses consumer demographic and hofstedeā€™s cultural dimensions to investigate the differences of foreigner and domestic complaining behavior. The analysis techniques used were various statistical methods such as frequency distribution, crosstab analysis and chi-square test. The result showed that from demographic variable, foreign guests with high income tend to make public complaint while domestic guests with low and medium income are likely to engage with private complaint. Meanwhile, from cultural dimension perspective, guests with low power distance, in an individualism culture and low uncertainty avoidance are tend to take public complaint while guests with high power distance, in a collectivism culture and high uncertainty avoidance are tend to take private action.
IMPLEMENTASI TECHNOLOGY ACCEPTANCE MODEL DALAM NIAT MEMBELI KEMBALI TIKET BIOSKOP ONLINE Rahadian Prianata; Ni Wayan Sri Suprapti; Alit Suryani
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.09.TAHUN 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.476 KB) | DOI: 10.24843/EEB.2017.v06.i09.p07

Abstract

The purpose of this study was to clarify the effect of computer self-efficacy, perceived ease of use, perceived usefulness, and attitudes and repurchase intention on MTix cinema tickets on the site. The population of this study were all people who had purchased cinema tickets using the MTix site and the numbers were not known for certain..The sampling technique in this study with purposive sampling. Indicators research counted 19 indicators with a total of 150 respondents. Data collection techniques in this study using interview and questionnaire. In the questionnaire using Likert scale data measurement scale with five possible answers 1 to 5. Data were analyzed using analysis tools PLS (Partial Least Square). Result is that computer self-efficacy and significant positive effect on the perceived ease of use. Perceived ease of use and significant positive effect on attitudes in buying. Perceived ease of use and significant positive effect on attitudes in buying. Perceived ease of use positive and significant effect on the perception of usefulness and attitude in buying a positive and significant effect on repurchase intention.
PENGARUH ANTESEDEN KEPUASAN DAN LOYALITAS PASIEN RAWAT INAP DI RUMAH SAKIT DHARMA KERTI TABANAN A.A. Sg. Ani Ariani; Ketut Rahyuda; Ni Wayan Sri Suprapti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.05.NO.10.TAHUN 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.063 KB)

Abstract

This study aims to investigate the influence of service quality and fairness of the price of the trust, determine the effect of trust on satisfaction and loyalty relationship with patient inpatient hospital Dharma Kerti. The population in this study were patients who never felt inpatient services at hospitals Dharma Kerti. The sample was 175 respondents using purposive sampling sampling technique. Data processing and hypothesis testing in this study used analysis techniques Structural Equation Modelling (SEM) using AMOS 16 and SPSS Statistics 17.0. The results showed that 1) Quality of service is significant positive effect on confidence, 2) Fairness price significant positive effect on trust, 3) Belief significant positive effect on satisfaction, 4) Customer satisfaction significant positive effect on loyalty. Recommended to the Management of RS Dharma Kerti always strive to maintain and improve service quality, especially aspects of responsiveness, reliability and empathy, so it can be featured on the service in the hospital.