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All Journal Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Public Health and Preventive Medicine Archive
Alit Suryani
Fakultas Ekonomi Dan Bisnis Universitas Udayana, Denpasar, Bali
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health

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PENGARUH CELEBRITY ENDORSER, BRAND IMAGE DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PEMBERSIH WAJAH MEN’S BIORE Kadek Ayu Dwi Sudias Kumala Sukma; I Ketut Nurcahya; Alit Suryani
E-Jurnal Manajemen Vol 5 No 7 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The development of information technology which is increasingly sophisticated drives the customers to be able to absorb the information regarding a product or service more easily. Consumers are more selective in choosing the product to be used or consumed nowadays so that consumers will provide a positive response toward a product. The aim of this study is to find out how a celebrity endorser, brand image and trustworthiness affecting toward the decision to purchase the product of Men’s Biore facial cleanser. The research was conducted in Denpasar with data analysis technique of multiple linear regression by using the program of Statistical Package of Social Science (SPSS) version 17.0 for Windows. The determination of sample number was through non probability sampling technique particularly purposive sampling, of 135 respondents. The result of analysis proved that celebrity endorser, brand image and trustworthiness partially affected positively and significantly toward the decision to purchase the product of Men’s Biore facial cleanser in Denpasar city.
PENGARUH MERCHANDISING, PROMOSI DAN ATMOSFIR TOKO TERHADAP IMPULSE BUYING Dewa Ayu Taman Sari; Alit Suryani
E-Jurnal Manajemen Vol 3 No 4 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Retail business is growing so rapidly . Retailer sales turnover obtained can be sourced from impulse buying . Impulse buying can occur due to the influence of stimulus spending in the form of external stimuli . This study focuses on the influence of external stimuli such as merchandising , promotions and store atmosphere against impulse buying customers Tiara Dewata Supermarket Denpasar . Purposive sampling was used for the sampling technique that takes 114 respondents and multiple linear regression analysis as a technique of data analysis . This study found that merchandising , promotions and store atmosphere simultaneously significant and partial significant positive effect on impulse buying . Management is advised to continue to maintain and enhance the activities of merchandising , promotions and store atmosphere that has been done in order to survive in the fierce competition . Key words : merchandising , promotion , store atmosphere and impulse buying
Pengaruh Kualitas Pelayanan Terhadap Kepuasan dan Loyalitas Pelanggan Pada Ramayana Department Store di Kota Denpasar Bayu Putra Prayoga; Ni Made Wulandari Kusumadewi; Alit Suryani
E-Jurnal Manajemen Vol 3 No 10 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

this study aims to determine the effect of service quality on customer satisfaction and loyalty in the Ramayana Department Store in the city of Denpasar. Number of respondents were 120 respondents using purposive sampling technique with criteria respondent with high school/ equivalent education, have visited and shopped in the Ramayana Department Store Denpasar at least 3 times a month. This research using path analysis with SPSS.  The results showed positive and significant effect of service quality on customer satisfaction, positive and significant effect of service quality on customer loyalty ,positive and significant effect of customer satisfaction on customer loyalty in Ramayana Department Store.   Kata Kunci: sevice quality,customer satisfaction, customer loyalty
PENGARUH SIKAP DAN NORMA SUBJEKTIF TERHADAP NIAT BELI DAN KEPUTUSAN PEMBELIAN Trisdayana Aryadhe; Alit Suryani; Ida Bagus Sudiksa
E-Jurnal Manajemen Vol 7 No 3 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.069 KB) | DOI: 10.24843/EJMUNUD.2018.v7.i03.p12

Abstract

ABSTRAK Persaingan bisnis yang semakin ketat, menuntut setiap produsen untuk peka terhadap kemajuan zaman, teknologi dan perubahan kebutuhan atau selera konsumennya. Tujuan penelitian ini adalah untuk menguji dan mengetahui kebenaran dari penelitian sebelumnya mengenai pengaruh variabel sikap terhadap niat beli, norma subjektif terhadap niat beli dan niat beli terhadap keputusan pembelian konsumen sepeda motor Honda Scoopy di Kota Denpasar. Metode pengambilan sampel menggunakan non-porbability sampling melalui teknik purposive sampling dengan ukuran sampel sebanyak 120 orang responden. Pengumpulan data dilakukan dengan menyebar kuesioner secara langsung di Kota Denpasar. Teknik analisis data yang digunakan adalah PLS (Partial least square). Hasil penelitian menunjukkan bahwa sikap dan norma subjektif berpengaruh positif dan signifikan terhadap niat beli, begitupun hubungan antara niat beli terhadap keputusan pembelian yang menunjukkan hasil yang sama yaitu positif dan signifikan. Kata kunci: sikap, norma subjektif, niat beli, keputusan pembelian.
PERAN CUSTOMER SATISFACTION MEMEDIASI PENGARUH MARKETING MIX TERHADAP REPURCHASE INTENTION Putu Dharmayoga Kusuma; Alit Suryani
E-Jurnal Manajemen Vol 6 No 3 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah customer satisfacation mampu memediasi pengaruh variabel marketing mix terhadap repurchase intention. Penelitian ini dilakukan pada produk air minum dalam kemasan merek Nonmin. Jumlah responden yang digunakan berjumlah 100 responden yang berdomisili di Kota Denpasar. Metode yang digunakan adalah non-probability sampling dengan teknik purposive sampling. Analisis jalur (path analysis) dan uji sobel merupakan teknik analisis data yang digunakan pada penelitia ini . Hasil penelitian yang didapatkan yaitu variabel marketing mix dan customer satisfaction berpengaruh positif dan signifikan terhadap repurchase intention. Variabel customer satisfaction juga mampu memediasi hubungan marketing mix terhadap repurchase intention. Hasil penelitian tersebut mengindikasikan bahwa semakin baik pengelolaan marketing mix akan meningkatkan customer satisfaction, dan dengan meningkatnya customer satisfaction akan meningkatkan repurchase intention. Dengan hasil penelitian ini maka perusahaan diharapkan mampu meningkatkan pengelolaan marketing mix agar lebih baik lagi untuk dapat meningkatkan customer satisfaction.
PERBANDINGAN FAKTOR-FAKTOR YANG MEMENGARUHI INTENSI BERWIRAUSAHA MAHASISWA FEB UNUD DAN MAHASISWA FEB UNDIKNAS Ni Gusti Putu Putri Wijayanti; Alit Suryani
E-Jurnal Manajemen Vol 5 No 3 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Entreprenenur memiliki kontribusi besar bagi perekonomian suatu negara, dengan adanya entrepreneur membawa beberapa dampak positif, yaitu terciptanya lapangan kerja, peningkatan pemerataan pendapatan serta peningkatan kualitas hidup dan kesejahteraan masyarakat. Beberapa faktor yang dapat membuat mahasiswa berniat menjadi seorang wirausaha diantaranya Konteks Keluarga, Entrepreneurial Skills, dan Locus Of Control. Penelitian ini dilakukan di Program Studi S1 Reguler FEB Universitas Udayana dan FEB Universitas Pendidikan Nasional. Jumlah sampel yang dipergunakan untuk responden FEB UNUD sebanyak 54 dan FEB UNDIKNAS sebanyak 38 dengan menggunakan teknik Probability Sampling, khususnya Proportionate Stratified Random Sampling. Data yang telah dikumpulkan diolah menggunakan teknik Analisis Diskriminan. Hasil penelitian menunjukkan bahwa Konteks Keluarga dan Entrepreneurial Skills, berpengaruh positif signifikan terhadap Intensi Berwirausaha pada mahasiswa S1 Reguler FEB UNUD, sedangkan Konteks Keluarga dan Locus Of Control berpengaruh positif signifikan terhadap Intensi Berwirausaha pada mahasiswa S1 Reguler FEB UNDIKNAS. Penelitian ini dapat dijadikan referensi guna mengarahkan dan membentuk jiwa wirausaha mahasiswa.
PENENTU NIAT PEMBELIAN KEMBALI TIKET PESAWAT SECARA ONLINE PADA SITUS TRAVELOKA.COM I Made Toni Megantara; Alit Suryani
E-Jurnal Manajemen Vol 5 No 9 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The purpose of this study was to determine the effect of Online Trust, Previous Online Purchase Experience, Brand Orientation, Quality Orientation, towards Repurchase Intention. The research was conducted on consumers Traveloka domiciled in Denpasar. Semple retrieval using non-probability methods side by purposive sampling with responsen amounted to 120 people. Data were collected using a questionnaire. Data analysis technique used is the technique of Multiple Linear Regression analysis. The results showed that (1) The Online Trust positive and significant effect on the Repurchase Intention., (2) Previous Online Purchase Experience positive and significant impact on the Repurchase Intention., (3) Brand Orientation positive and significant effect on the. Repurchase Intention, (4) Quality Orientation positive and significant effect on the Repurchase Intention
PENGARUH KREDIBILITAS CELEBRITY ENDORSER, DAYA TARIK IKLAN, DAN BRAND AWARENESS TERHADAP BRAND ATTITUDE Alda Dityani; Ni Made Wulandari Kusumadewi; Alit Suryani
E-Jurnal Manajemen Vol 3 No 11 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The development of the current technology is progressing very rapidly. Various products with high technology began to be mass produced and marketed throughout the world particularly in Indonesia, one of them in the field of telecommunications. Cell phones or mobile phones, are now becoming part of the needs and lifestyle of nearly all walks of life in Indonesia and has increased every year. A brand attitude arises from one's self through celebrity endorser credibility, attraction advertising, and brand awareness. The purpose of this study was to determine the effect of celebrity endorser credibility, attraction advertising, brand awareness and brand attitude towards mobile phone brands MITO. Based on the results of the analysis found that: celebrity endorser credibility, attraction advertising, and brand awareness have significant and positive effect on brand attitude MITO cell phone. Keyword: celebrity endorser, attraction advertising, brand awareness, dan brand attitude
PENGARUH RELASI KONSUMEN DAN WORD OF MOUTH TERHADAP LOYALITAS NASABAH BANK BPD BALI CABANG BADUNG Ida Bagus Indra Saputra; Alit Suryani; I Ketut Nurcahya
E-Jurnal Manajemen Vol 4 No 3 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Loyalty is a target to be achieved as a key to business success. Map of banking competition in Indonesia is increasingly squirm, Banks are required to provide customer satisfaction and establish communication that will ultimately create loyalty. Bank BPD Bali as a local commercial bank in Bali not also can escape from the threats of competitions. This research was conducted at the Regional Branch Bali Badung, samples taken 100 customers with purposive sampling methods. The analysiss techniqueds useds is multipled linear regressions. These results indicate that the variable customer relations and word of mouth positive and significant effect on customer loyalty Branch BPD Bali Badung. This suggests that consumer relations and word of mouth can increase customer loyalty, therefore BPD Bali Badung Branch should maintain and improve the quality of communication that has been well maintained and give a gift or bonus for those who are loyal. Keyword: Relationship Consumen, Word of Mouth and Consumen Loyalty  
Pengaruh Persepsi Harga, Orientasi Merek, dan Orientasi Belanja terhadap Niat Beli Fashion Online Dzara Ivoni; I Wayan Santika; Alit Suryani
E-Jurnal Manajemen Vol 4 No 4 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Online shopping has become a trend and business phenomenon today in Indonesia. Purchase intention is a mental state that reflects consumers plan to purchase a number of products. This study aims to determine the effect of price perception, brand orientation, and shopping orientation of the intention to buy fashion online to students in the city of Denpasar. By using multiple linear regression analysis method, the results showed that simultaneous perception variable price, brand orientation, and shopping orientation and significant positive effect on the intention to buy fashion online. Partially shows that the perception of variable pricing and shopping orientation and a significant positive effect on the intention to buy fashion online. As for the brand orientation variable is positive and not significant effect on the intention to buy fashion online at students in the city of Denpasar.
Co-Authors Ahmad Rifai Alda Dityani Andrea Ferdian Colognesi Bayu Putra Prayoga Cok Istri Sri Tyas Utami Suyasa Dewa Ayu Taman Sari ditya pramadi Dzara Ivoni I Gusti Agung Galuh Ardhaningrat I Gusti Ayu Putu Utami Mayastuti I Ketut Nurcahya I Ketut Nurcahya I Made Toni Megantara I Made Wardana I Putu Agus Surya Setiawan I Putu Agus Surya Setiawan Putra I Putu Dipa Wahyu Pratama I Wayan Santika Ida Bagus Indra Saputra Ida Bagus Sudiksa Irvan Made Hilmawan Ivone Susan Komaling Kadek Ayu Dwi Sudias Kumala Sukma Ni Gusti Putu Putri Wijayanti Ni Made Wulandari Kusumadewi Nyoman Tigeh Suryadhi Putri Mastini Putu Dharmayoga Kusuma Putu Eka Septiawan Rahadian Prianata Sri Suprapti Trisdayana Aryadhe