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All Journal DERIVATIF Akuisisi : Jurnal Akuntansi IJBE (Integrated Journal of Business and Economics) FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN JPPI (Jurnal Penelitian Pendidikan Indonesia) Jurnal Bisnis Darmajaya Jurnal Manajemen DIVERSIFIKASI PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO SIMPLEX: Journal of Economic Management Jurnal Penelitian Pendidikan Indonesia

Suharto Suharto

Universitas Muhammadiyah Metro

Author-ID : 3178885

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Pengaruh Kualitas Produk Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Home Industry Tempe Di Desa Putra Buyut Gunung Sugih Lampung Tengah Yuda Fernanda; Suharto Suharto
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 2 (2022): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i2.1079

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kualitas pelayanan terhadap kepuasan konsumen. Dalam penelitian ini menggunakan data primer yang dikumpulkan dengan metode explanatory survey dan teknik pengambilan sampel berupa accidental sampling terhadap 80 orang responden menggunakan kuesioner dengan skala likert. Pengujian persyaratan instrumen yang digunakan meliputi uji validitas dan uji reliabilitas. Uji normalitas, uji homogenitas, uji linieritas dan keberartian regresi sebagai pengujian persyaratan analisis SEM (Structural Equation Modeling), dan teknik analisis data yang digunakan adalah analisis SEM (Structural Equation Modeling). Berdasarkan hasil penelitian dengan menggunakan analisis SEM (Structural Equation Modeling) diperoleh kualitas produk berpengaruh terhadap kualitas pelayanan, kualitas produk berpengaruh terhadap kepuasan konsumen, dan kualitas pelayanan berpengaruh terhadap kepuasan konsumen. Kata kunci :Kualitas Produk, Kualitas Pelayanan, Kepuasan Konsumen. ABSTRACT Yuda Fernanda. 2021. “The Influence Of Product Quality Service Quality On Consumer Satisfaction at Home IndustryTempe Putra Buyut Gunung Sugih Lampung Tengah for Management Study Program, Faculty of Economics and Business, Muhammadiyah Metro University. Supervisor (I) Dr. Suharto, S. E., M.M. Supervisor (II) Fitriani S. E., M.M. This study aims to analyze the effect of product quality service quality on costumer satisfaction. In this study using primary data collected by explanatory survey methods and sampling techniques in the form of accidental sampling of 80 respondents using a questionnaire with a Likert scale. Testing the instrument requirements used include validity and reliability testing. Normality test, homogeneity test, linearity test and significance of regression as testing requirements for SEM (Structural Equation Modeling) analysis, and data analysis techniques used are SEM (Structural Equation Modeling) analysis. Based on research results using SEM (Structural Equation Modeling) analysis, product quality haan effect on service quality. Product quality affects customer satisfaction, and service quality affects customer satisfaction. Keywords: Product Quality, Service Quality, Customer satisfaction

Kemampuan Majerial Dan Kecerdasan Emosional Terhadap Perilaku Produktif Pegawai Badan Pusat Statistik (BPS) Lampung Timur Suharto Suharto; Aldo Agung Saputra
Jurnal Manajemen DIVERSIFIKASI Vol 2 No 2 (2022): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i2.1080

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh kemampuan, kecerdasan emosional, terhadap perilaku produktif. Dalam penelitian ini menggunakan data primer yang dikumpulkan dengan metode explanatory survey dan teknik pengambilan sampel berupa accidental sampling terhadap 36 orang responden menggunakan kuesioner dengan skala likert. Pengujian persyaratan instrumen yang digunakan meliputi uji validitas dan uji reliabilitas. Uji normalitas, uji homogenitas, uji linieritas dan keberartian regresi sebagai pengujian persyaratan analisis SEM (Structural Equation Modeling), dan teknik analisis data yang digunakan adalah analisis SEM (Structural Equation Modeling). Berdasarkan hasil penelitian dengan menggunakan analisis SEM (Structural Equation Modeling) diperoleh kemampuan manajerial berpengaruh terhadap kecerdasan emosional, kemampuan manajerial berpengaruh terhadap perilaku produktif, dan kecerdasan emosional berpengaruh terhadap perilaku produktif. Kata kunci : Kemampuam Manajerial, Kecerdasan Emosional,Perilaku Produktif. ABSTRACT Aldo Agung Saputra. 2021. “Managerial Ability And Emotional Intelligence On Productive Behavior for Management Study Program, Faculty of Economics and Business, Muhammadiyah Metro University. Supervisor (I) Dr. Suharto, S. E., M.M. Supervisor (II) H. Suwarto S. E., M.M. This study aims to analyze Managerial Ability And Emotional Intelligence On Productive Behavior. In this study using primary data collected by explanatory survey methods and sampling techniques in the form of accidental sampling of 36 respondents using a questionnaire with a Likert scale. Testing the instrument requirements used include validity and reliability testing. Normality test, homogeneity test, linearity test and significance of regression as testing requirements for SEM (Structural Equation Modeling) analysis, and data analysis techniques used are SEM (Structural Equation Modeling) analysis. Based on research results using SEM (Structural Equation Modeling) analysis, Managerial Ability haan effect on Emotional Intelligence. Managerial Ability affects Productive Behavior, and Emotional Intelligence affects Productive Behavior. Keywords: Managerial Ability, Emotional Intelligence, Productive Behavior.

Pengaruh Brand Images dan Fashion Involvement terhadap Consumer Buying Decision Process Sepatu Bata Dikalangan Mahasiswa FEB UM Metro Linda Fitriana; Suharto Suharto; Suwarto Suwarto
Jurnal Manajemen DIVERSIFIKASI Vol 1 No 1 (2021)
Publisher : Universitas Muhammadiyah Metro

Penelitian ini bertujuan untuk menganalisis pengaruh brand images dan fashion involvement terhadapbuying decision. Dalam penelitian ini menggunakan data primer yang dikumpulkan dengan metodeexplanatory survey dan teknik pengambilan sampel berupa accidental sampling terhadap 160 orangresponden pelanggan sepatu Bata menggunakan kuesioner dengan skala likert. Pengujian persyarataninstrumen yang digunakan meliputi uji validitas dan uji reliabilitas. Uji normalitas, uji homogenitas,uji linieritas dan keberartian regresi sebagai pengujian persyaratan analisis SEM (Structural EquationModeling), dan teknik analisis data yang digunakan adalah analisis SEM (Structural EquationModeling). Berdasarkan hasil penelitian dengan menggunakan analisis SEM (Structural EquationModeling) diperoleh brand images berpengaruh terhadap buying decision, fashion involvementberpengaruh terhadap buying decision, dan brand images berpengaruh terhadap fashion involvement.

Pengaruh Kualitas Pelayanan Program Pascasarjana Universitas Muhammadiyah Metro Lampung terhadap Loyalitas Mahasiswa Kuliah di Program Pascasarjana Universitas Muhammadiyah Metro Dwi Harum Puspa Sari; Suharto Suharto; M. Ihsan Dacholfany
Jurnal Manajemen DIVERSIFIKASI Vol 1 No 2 (2021)
Publisher : Universitas Muhammadiyah Metro

This study aims to determine the effect of the Postgraduate Program's service quality at Muhammadiyah University of Metro Lampung, which consists of tangible assurance, empathy, reliability, and responsiveness to the Postgraduate Program's student loyalty Muhammadiyah University of Metro Lampung. This research's research type is quantitative research, namely research by obtaining data in the form of numbers or estimated quantitative data. According to Sugiyono (2014: 38), this study aims to determine the effect of service quality at the Postgraduate Program, Muhammadiyah University Metro Lampung on student loyalty in the Postgraduate Program at Muhammadiyah University Metro Lampung.The result of this research is that the tangible variable ξ1 has a significant effect on the variable η1 reliability with the value of tcount= 0.516 at a = 0.05 where the ttable = 1.67 is obtained because the tcount> of the ttablevalue, the ξ2 assurance variable has a significant effect. Directly to the variable η1 reliability with a value of tcount= 0.111 at a = 0.05, it is obtained t table= 1.67, variable ξ3 emphaty does not have a direct influence on the variable η1 reliability with a value of tcount = 0.108 at a = 0.05 is obtained t table= 1.67, the ξ1 tangible variable has no influence on the η2 responsiviness variable, with the value of tcount= 0.936 at a = 0.05, obtained t table= 1.67, the ξ3 emphaty variable has a direct significant effect on the η2 responsiviness variable with the tcount= 0.021 at a = 0.05 is obtained ttable= 1.67, variable η2 responsiviness to variable η3 loyalty has a direct influence from the calculation of tcount= 0.00 at a = 0.05 is obtained t table= 1.67, variable ξ1 tangible to the direct significant effect on the loyalty variable η3 with a value of tcount= 0.30 at a = 0.05 obtained t table= 1, 67, variable ξ3 empahty to variable η3 loyalty from the value tcount = 0.02 at a = 0.05 is obtained t table= 1.67, variable η2 responsiviness has a direct significant effect on the loyalty variable η3 from the value tcount= 0.42 in a = 0.05, the obtained ttable= 1.67. Thus, these results indicate that the empathy variable has no effect on reliability in the Postgraduate Program, Muhammadiyah University of Metro Lampung. The tangible variable does not affect responsiveness in the Postgraduate Program, Muhammadiyah University of Metro Lampung.

Pengaruh Harga, Kualitas Produk, Media Sosial Instagram Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada Produk Skincare Rannia Di Kota Metro Via Yunanda; Suharto Suharto
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 1 (2023): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i1.1903

Via Yunanda. 2022. Effect of Price, Product Quality, Instagram Social Media and Customer Satisfaction on Customer Loyalty in Rannia Skincare Products in Metro City. Essay. Management Studies Program. Faculty of Economics and Business. Metro Muhammadiyah University. Advisors (1) Dr. Suharto, S.E., M.M. (2) H. Suwarto, S.E., M.M. This study aims to determine the effect of Price, Product Quality, Instagram Social Media and Customer Satisfaction on Customer Loyalty in Rannia Skincare Products in Metro City. The type of research used in this study is quantitative research with a total of 100 respondents as a sample. The data used is primary data, namely the distribution of questionnaires in the form of a list of questions using a Likert scale which is distributed to customers. The statistical test used to test the existing hypothesis is using multiple linear regression analysis test and data processing is tested using the statistical packages for the social science (SPSS) version 25 program. Based on the results of statistical tests, it shows that price has a positive and significant effect on customer loyalty, product quality has a positive and significant influence on customer loyalty, social media Instagram has a positive and significant influence on customer loyalty, and customer satisfaction has a positive and significant influence on customer loyalty.

Co-Authors Afdal Mazni Aldo Agung Saputra Ali, Karnila Ardiansyah Japlani, Ardiansyah Asmariyana Asmariyana Bambang Suhada Desita Asmalia Dessy Ayomi Durotun Nasikah Dwi Harum Puspa Sari Evy Yustivia Febriyanto Febriyanto Ferri Irawan Fitria Fitria Gustin Padwa Sari, Gustin Padwa Hendra Saputra Hendra Zulkarnain Ilham Setio Wibowo Isdaryanto Isdaryanto Karnila Ali Laila Khairun Nisa Linda Fitriana M. Ihsan Dacholfany Mahmud Arifudin Marhaban Marhaban Marhaban Sigalingging Marhaban Singalingging Marhafian Sigalingging Nani Septiana Ngaliman Ngaliman Novita Ningsih Nur Effendi Okti Fia Aristiani Raden Rara Wara Solehati Sepridayana Sepridayana Shinta Rahmi Amalia Simin Ariyanto Siti Lela Nurmarlina Sodikin Sodikin Solikin Solikin Supomo Supomo Suwarto Suwarto Uci Sandra Sari Untung Untung Uut Marsetyawati Rahayu Via Yunanda Wawan Riyanto Yayan Saputra Yekti Suhardani Yessi Gusriana Yuda Fernanda Yuliansyah Yuliansyah

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