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All Journal Trikonomika: Jurnal Ekonomi Journal of Educational Science and Technology AdBispreneur International Journal of Artificial Intelligence Research Jurnal Office Ekono Insentif Jurnal Soshum Insentif Majalah Ilmiah UNIKOM Jurnal Manajemen Informatika Jurnal Pengabdian Dharma Laksana International Journal of Economics Development Research (IJEDR) PINISI Discretion Review International Journal of Educational Administration, Management, and Leadership Jurnal Ekonomi Efektif Jurnal PkM (Pengabdian kepada Masyarakat) Jurnal Ad'ministrare
Dadang Munandar
Universitas Wanita Internasional
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : PINISI Discretion Review

 1 
The Effect of Prices and Store Attempt on Purchase Decisions That Impact on Customer Satisfaction In Hypermarkets In Bandung Dadang Munandar
PINISI Discretion Review Volume 2, Issue 2, March 2019
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v3i2.35216

Abstract

This study aims to determine the effect of price and store atmosphere on purchasing decisions that have an impact on consumer satisfaction at Hypermarkets in Bandung. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study that the price has a significant effect on purchasing decisions by 35.1%, hypothesis testing obtained a significance of 0.000 <0.05. Store atmosphere has a significant effect on purchasing decisions by 44.6%, hypothesis testing obtained a significance of 0.000 <0.05. Prices and store atmosphere simultaneously have a significant effect on purchasing decisions by 51.1%, hypothesis testing is obtained with a significance of 0.000 <0.05. Purchasing decisions have a significant effect on consumer satisfaction by 31.9%, hypothesis testing obtained a significance of 0.000 <0.05.
The Effect of Product Quality and Service Quality on Purchase Decisions that Impact on Consumer Satisfaction at Deolin.Co-Chocolate & Cookies In Bandung City Dadang Munandar
PINISI Discretion Review Volume 3, Issue 2, March 2020
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.35218

Abstract

This study aims to determine the effect of product quality and service quality on purchasing decisions that have an impact on consumer satisfaction at Deolin.co-Chocolate & Cookies in Bandung. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study that product quality has a significant effect on purchasing decisions by 34.9%, hypothesis testing obtained a significance of 0.000 <0.05. Service quality has a significant effect on purchasing decisions by 45.0%, hypothesis testing obtained a significance of 0.000 <0.05. Product quality and service quality simultaneously have a significant effect on purchasing decisions by 51.2%, hypothesis testing obtained a significance of 0.000 <0.05. Purchasing decisions have a significant effect on consumer satisfaction by 31.3%, hypothesis testing obtained a significance of 0.000 <0.05.
Co-Authors Ananda, Fajar Rezeki Banyu Saputra Denok Sunarsi Dewi Indriani Jusuf Diah Pudjiastuti Jasmani Jasmani Kartika Indah Permanasari Magdalena Karismariyanti Manan Sailan Marliana Budhiningtias Winanti Marliana Budhiningtias Winanti Mohsin Mohsin Mulyadi Suhardi Nabiha Khan Nasib Nasib, Nasib Nina Kurnia Hikmawati R. Amalina Dewi Kumalasari Rangga Sidik Syahrul Mauluddin Syahrul Mauluddin Syaifuddin Syaifuddin Umi Narimawati Umi Narimawati Umi Narimawati Wentri Merdiani Yusniar Lubis