Article Per Year (5 Year)
p-Index From 2019 - 2024
1.784
P-Index
This Author published in this journals
All Journal JDM (Jurnal Dinamika Manajemen) MIX : Jurnal Ilmiah Manajemen International Journal of Social Science and Business International Journal of Supply Chain Management Forum Manajemen Enrichment : Journal of Management JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Pengabdian Kepada Masyarakat Patikala Journal of Innovation in Management, Accounting and Business Ekuitas Jurnal Pnedidikan Ekonomi
Rahmayanti, Putu Laksmita Dewi
Fakultas Ekonomi, Bisnis Dan Pariwisata, Universitas Hindu Indonesia, Bali
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Forum Manajemen

 1 
PERAN CITRA MEREK MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP BOOKING INTENTION PADA CHAIN HOTEL DI BALI Putu Laksmita Dewi Rahmayanti; I Wayan Suartina; I Komang Sumerta
Forum Manajemen STIMI Handayani Denpasar Vol 20 No 1 (2022): Jurnal STIMI Vol. 20 No. 1 - 2022
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The economy in Bali relies on tourism sector, but due to the Covid-19 outbreak, regional income in Bali decreased in 2020. The tourism accommodation sector is one sort of business involved in the affected tourism industry. Bali has a large number of hotels, particularly chain hotels such as Aston, Ibis, Harris, Fave, and Horizon Hotels. When compared to local hotels, the hotel chain has the strength of a strong brand because it is more well-known. However, hotel chains in Bali were also affected by the Covid-19 outbreak, as seen by the decreased occupancy rate. As a result, the researcher investigated the role of brand image in mediating the effect of social media marketing on chain hotel booking intentions in Bali. Data was gathered by having 70 domestic tourists fill out google form questionnaire. Purposive sampling was utilized as the sample technique. SMART-PLS 3.0 was used to analyze the data. The findings of this study show that social media marketing has a positive and significant effect on brand image, that social media marketing has a positive and significant effect on booking intention, that social media marketing has a positive and significant effect on booking intention, and that the brand image variable can mediate the influence of social media marketing on booking intention.
PERAN CITRA MEREK MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP BOOKING INTENTION PADA CHAIN HOTEL DI BALI Putu Laksmita Dewi Rahmayanti; I Wayan Suartina; I Komang Sumerta
Forum Manajemen Vol 20 No 1 (2022): Jurnal STIMI Vol. 20 No. 1 - 2022
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v20i1.456

Abstract

The economy in Bali relies on tourism sector, but due to the Covid-19 outbreak, regional income in Bali decreased in 2020. The tourism accommodation sector is one sort of business involved in the affected tourism industry. Bali has a large number of hotels, particularly chain hotels such as Aston, Ibis, Harris, Fave, and Horizon Hotels. When compared to local hotels, the hotel chain has the strength of a strong brand because it is more well-known. However, hotel chains in Bali were also affected by the Covid-19 outbreak, as seen by the decreased occupancy rate. As a result, the researcher investigated the role of brand image in mediating the effect of social media marketing on chain hotel booking intentions in Bali. Data was gathered by having 70 domestic tourists fill out google form questionnaire. Purposive sampling was utilized as the sample technique. SMART-PLS 3.0 was used to analyze the data. The findings of this study show that social media marketing has a positive and significant effect on brand image, that social media marketing has a positive and significant effect on booking intention, that social media marketing has a positive and significant effect on booking intention, and that the brand image variable can mediate the influence of social media marketing on booking intention.
Co-Authors Daru Asih Gusti Ayu Dewi Adnyani I Gusti Ayu Ketut Giantari I Gusti Ayu Tirtayani I Komang Sumerta I Komang Sumerta I Nyoman Rasmen Adi I Putu Gde Sukaatmadja I Wayan Suartina Ida Ayu Putu Widani Sugianingrat Ida Bagus Agung Dharmanegara Ida Bagus Agung Dharmanegara Komang Ary Pratiwi Komang Sumerta Komang Sumerta Made Setini Miko Andi Wardana Miko Andi Wardana Ni Luh Wayan Sayang Telagawathi Ni Nyoman Kerti Yasa Ni Wayan Ekawati Rahcmad Budi Suharto Wijaya, Nyoman Surya