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All Journal Journal of Business Management Education (JBME) Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jurnal Mantik Buana Ilmu Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Bisnis Kreatif BUDGETING : Journal of Business, Management and Accounting GEMA : Jurnal Gentiaras Manajemen dan Akuntansi International Journal of Applied Finance and Business Studies
Citra Savitri
Universitas Buana Perjuangan Karawang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : International Journal of Applied Finance and Business Studies

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The effect of instagram ads and hedonic shopping motivation on impulse buying through positive emotion (study on management students class of 2018-2020) Ahmad Fahri; Citra Savitri; Syifa Pramudita Fadila
International Journal of Applied Finance and Business Studies Vol. 10 No. 2 (2022): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.831 KB) | DOI: 10.35335/ijafibs.v10i2.53

Abstract

Current buying behavior has changed, where many people make unplanned purchases. Many people who make purchases of a particular product or brand because of interest in the product or brand at that time. It’s called impulse buying, namely the behavior of people who do not plan something for shopping. The act of impulse buying does not always end with satisfaction. Sometimes there is a sense of regret for making a quick decision and wasting money on a product or brand that has been purchased. The purpose of this study was to find out Instagram ads and hedonic shopping motivation on impulse buying through positive emotion. The research method used in this research is a quantitative research method with a causal study. The sampling technique in this research is purposive sampling. The data processing technique in this study uses SEM (Structural Equation Model) analysis based on PLS (Partial Least Square). The Instagram ads variable on the impulse buying variable through the mediation of the positive emotion variable shows that there is no indirect relationship. The hedonic shopping motivation variable on the impulse buying variable through the mediation of the positive emotion variable shows a positive and significant indirect relationship.
The effect of sales promotion and hedonic shopping motivation on impulse buying in resso applications Leo Abdul Azis; Citra Savitri; Syifa Pramudita Faddila
International Journal of Applied Finance and Business Studies Vol. 10 No. 2 (2022): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.555 KB) | DOI: 10.35335/ijafibs.v10i2.62

Abstract

Current buying behavior has changed, where many people make unplanned purchases. This study aims to determine: Partial influence of Sales Promotion on Impulse Buying, Partial influence of Hedonic Shopping Motivation on Impulse Buying. This research was conducted at the University of Buana Perjuangan Karawang for Management students of the 2018-2021 class. The type of research used is quantitative research, using a sample of 100. The sampling technique used was the Lemeshow technique. The data collection method used in this research is to take notes on quantitative research using a questionnaire. Data analysis is SEM (Structural Equation Model) based on PLS (Partial Least Square). The results show that: There is a partially significant effect of Sales Promotion on Impulse Buying with T-Statistics of 2.886, there is a partially significant effect of Hedonic Shopping Motivation on Impulse Buying with T-Statistics of 6.274, both of which are greater than the significance used, namely 1, 96 so that it can be stated that sales promotion and Hedonic Shopping Motivation variables have a positive effect on Impulse Buying. The sales promotion variable on impulse buying shows a positive and significant direct relationship. The hedonic shopping motivation variable on impulse buying shows a positive and significant direct relationship.
Co-Authors Aditdya Bagus Saputra Ahmad Fahri Ahmad Maulana Yusuf Aimmatul Khulwani Cherilya Alfara Natasya Dody Setiawan Ellin Permatasari Enjang Suherman Heny Hendrayati Ina Krissina Yuliani Indra Rukmana Irma Nurul Ulfaida Leo Abdul Azis Lili Adi Wibowo, Lili Adi Muhamad Aditya Nugraha Muhamad Paisal Aristama Muhamad Rafsanjani Muhammad Eza Faisal Muhammad Nuch Ghifffary Herawan Mutiara Febrianti Nafilatul Hikmah Ratih Hurriyati Rayi Pranika Sundamanik Rindiyani Julia Setiasih Rizvia Nur Ramadhania Sulung Adidya Alhabsy Suroso Suroso Suroso Syifa Pramudina Faddila Syifa Pramudita Faddila Syifa Pramudita Faddila Syifa Pramudita Faddila Syifa Pramudita Fadila Syifa Pramudita Fadila Syifa Pramudita Fadilla Tanti Wijayanti Tiara Brescia Putri Tubagus Chandra Saputra Wike Pertiwi Yunita Eka Sari Yustika Aulia Haryanti