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All Journal Journal of Business Management Education (JBME) Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jurnal Mantik Buana Ilmu Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Bisnis Kreatif BUDGETING : Journal of Business, Management and Accounting GEMA : Jurnal Gentiaras Manajemen dan Akuntansi International Journal of Applied Finance and Business Studies
Citra Savitri
Universitas Buana Perjuangan Karawang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KOMPETENSI, DISIPLIN KERJA, DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI Wike Pertiwi; Citra Savitri
Jurnal Manajemen & Bisnis Kreatif Vol 7 No 1 (2021): Jurnal Manajemen & Bisnis Kreatif
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v7i1.1948

Abstract

ABSTRAK Tujuan penelitian ini untuk mengetahui dan menjelaskan pengaruh kompetensi, disiplin kerja, dan motivasi kerja terhadap kinerja pegawai. Penelitian ini menggunakan pendekatan kuantitatif. Metode survei dipilih sebagai sumber data primer. Pengumpulan data dilakukan menggunakan instrumen kuesioner atau angket. Berdasarkan tingkat eksplanasinya, tergolong sebagai penelitian asosiatif. Objek pada penelitian ini adalah pegawai salahsatu Dinas di Kab. Cirebon. Alasan mengambil objek penelitian ini karena ingin mengetahui faktor-faktor yang paling berpengaruh terhadap kinerja pegawai dalam pencapaian tujuan, yaitu untuk meningkatkan pelayanan terhadap masyarakat terutama dalam proses pengawasan dan pembinaan terhadap kebutuhan informasi. Jumlah populasi pada penelitian ini adalah seluruh Pegawai Bagian Humas Dan Bagian Umum Setda Kabupaten Cirebon yang berjumlah 40 orang. Sampel yang diambil dalam penelitian ini adalah sampel jenuh atau seluruh populasi yaitu sebanyak 40 orang. Hasil penelitian ini menunjukkan Kompetensi memiliki pengaruh positif dan signifikan terhadap kinerja pegawai. Disiplin kerja memiliki pengaruh positif dan signifikan terhadap kinerja pegawai. Motivasi kerja memiliki pengaruh positif dan signifikan terhadap kinerja pegawai. Secara simultan, ketiga variabel yang diteliti yaitu kompetensi, disiplin kerja dan motivasi kerja bepengaruh positif dan signifikan terhadap kinerja pegawai. Kata kunci: Kompetensi, Disiplin Kerja, Motivasi Kerja, dan Kinerja Pegawai
ANALISIS KUALITAS KARYAWAN TERHADAP KEPUASAN PELANGGAN CV RAJA PROPERTY BANDAR LAMPUNG Citra Savitri
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 8 No 1 (2016): GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

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Abstract

The problems in the CV. Raja Property Bandar Lampung is the quality of the employeeshave not been effective in terms of treating damaged housing facilities and promotion the companiesare less intense in marketing products and services. Other than that, costumer satisfaction is on thelow level on the facilities and infrastructure in the CV. Raja Property Bandar Lampung. The purposeof this research is to analyze and describe the quality of the customer's employee to customersatisfaction CV. Raja Property Bandar Lampung.The result of the research that the level of customer satisfaction is very satisfied with the goodservice with a percentage of 53.33%, while the level of quality of service is very satisfied with thepercentage of 46.67%, satisfied with good service 53.33 % and less satisfied with the service of alow 46.67%.
Knowledge Sharing, Psychological Empowerment and Lecturer Performance at UBP Karawang Campus: A Survey Enjang Suherman; Suroso; Citra Savitri
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i1.2261

Abstract

The Covid-19 pandemic has changed the work pattern of lecturers, which has an impact on the performance of the tridharma of lecturers' universities. Lecturers rely on individual abilities, psychological encouragement, and determine development in completing a job, this is psychological empowerment. Sharing knowledge of lecturers will produce new knowledge so that lecturers are able to make changes. However, not all lecturers want to share their knowledge and not all lecturers have the motivation to explore information or knowledge from other lecturers. UBP Karawang is a newly established university and has great potential to develop with all its shortcomings. The purpose of this study is to analyze and describe knowledge sharing, psychological empowerment and performance of UBP Karawang lecturers. This research method uses a descriptive design while the research method is a survey and literature study. The research data uses primary and secondary data from lecturer interviews while secondary data is a literature review. The data analysis technique used descriptive analysis. The results showed that knowledge sharing activities were seen from the perspective of individual factors, technology and organizational factors. The psychological empowerment activities of lecturers are also good, this is because they are proud to be lecturers, have a sense of competence, a sense of influence, and a sense of work autonomy. And the results of the lecturer's performance have been going well, including learning activities, service, and research.
EFFECTIVENESS OF ONE DAY PROMO IN INCREASING SALES OF NPK FERTILIZER PRODUCTS 30-6-8 IN PT. XYZ Ellin Permatasari; Citra Savitri; Syifa Pramudita Faddila
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

The presence of the national fertilizer industry can not only make a significant contribution to the development of the agricultural sector, but also has an impact on the development of other sectors, such as the chemical industry and other service industries. PT. XYZ is a subsidiary of PT. Pupuk Indonesia Holding Company which is engaged in the national fertilizer industry. The NPK 30-6-8 product is a product of the Retail Sales Department at PT. XYZ. Recently, the Retail Sales department carried out a promotional activity called One Day Promo (ODP) for NPK 30-6-8 products. The purpose of this study was to examine the evaluation of the implementation of the One Day Promo carried out by the Retail Sales department in increasing sales of NPK 30-6-8 products. The method used in this research is a descriptive approach and data collection techniques are carried out by means of observation and interviews. The results showed that the implementation of the One Day Promo (ODP) could not be said to be effective because the results of the activity only increased by 5% and after the activity the sales again decreased drastically. In addition, it was found that the factors causing the decline in sales after ODP were carried out were due to an increase in the price of fertilizer production, causing product prices to rise, limited stock availability, low selling power of farmers, low application of these products to farmers, and the absence of budget support.
PENINGKATAN CITRA UMKM TARUNA TANI AMANAH MELALUI STRATEGI BRANDING (Studi Pada UMKM Taruna Tani Amanah) Ahmad Fahri; Citra Savitri; Syifa Pramudita Fadila
BUANA ILMU Vol 7 No 1 (2022): Buana Ilmu
Publisher : Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bi.v7i1.3011

Abstract

Citra merek adalah seperangkat ingatan yang ada di benak konsumen mengenai sebuah merek, baik positif maupun negatif. Salah satu upaya meningkatkan citra merek adalah dengan membuat kemasan yang menarik. Dengan bentuk kemasan yang menarik maka akan membuat konsumen semakin tertarik untuk membeli. Selain membuat desain yang menarik, tentunya ada hal lain yang perlu diperhatikan. Salah satunya adalah masalah lingkungan yang saat ini menjadi permasalahan di seluruh dunia. Pada penelitian ini menggunakan metode deskriptif kualitatif menggunakan acuan studi literatur. Salah satu strategi branding yang dapat meningkatkan citra merek UMKM lokal adalah dengan membuat kemasan yang menarik. Strategi ini dapat berupa produk yang ramah lingkungan. Dalam hal ini desain plastik yang digunakan menggunakan bioplastik. Bioplastik adalah salah satu jenis plastik yang hampir seluruhnya terbuat dari bahan yang dapat diperbaharui. Penerapan strategi branding akan meningkatkan citra baik UMKM sehingga konsumen akan lebih percaya untuk memilih produk UMKM tersebut. Desain kemasan merupakan salah satu hal yang harus diperhatikan dalam memasarkan suatu produk karena desain yang bagus tentu akan lebih menarik konsumen.Kata kunci: citra merek, UMKM, brandingBrand image is a set of memories that exist in the minds of consumers about a brand, both positive and negative. One of the efforts to improve brand image is to make attractive packaging. With an attractive packaging form, it will make consumers more interested in buying. In addition to making an attractive design, of course there are other things that need to be considered. One of them is the environmental problem which is currently a worldwide problem. This study uses a qualitative descriptive method using a literature study as a reference. One of the branding strategies that can improve the brand image of local MSMEs is to make attractive packaging. This strategy can be in the form of environmentally friendly products. In this case the plastic design used is bioplastic. Bioplastic is a type of plastic that is almost entirely made from renewable materials. The application of a branding strategy will improve the good image of MSMEs so that consumers will have more confidence in choosing these MSME products. Packaging design is one of the things that must be considered in marketing a product because a good design will certainly attract consumers. Keywords: brand image, SMEs, branding
EFEKTIVITAS BAURAN PROMOSI DALAM MENINGKATKAN KEPUASAN KONSUMEN PADA PERUSAHAAN PT. LAKSANA LIMA-LIMA (studi pada perumahan Laksana Lima-Lima Residence) Leo Abdul Azis; Citra Savitri; Syifa Pramudita Faddila
BUANA ILMU Vol 7 No 1 (2022): Buana Ilmu
Publisher : Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bi.v7i1.3012

Abstract

Kehadiran properti industri tidak dapat hanya memberikan kontribusi yang signifikan bagi pembangunan sector perumahan untuk masyarakat huni, tetapi juga berdampak pada pembangunan sector lainnya. Perumahan laksana lima-lima residence merupakan salah satu produk PT. Laksana Lima-Lima yang ada di daerah karawang dengan beralamatkan Jln. Curug-Kosambi, Curug, Kecamatan Klari, Kabupaten Karawang. Selang beberapa lama departemen penjualan atau departemen pemasaran di perumahan laksana limalima melakukan kegiatan promosi dengan metode sebar brosur untuk masyarakat guna untuk mengetahui informasi mengenai perumaha tersebut. Metode yang digunakan dalam penelitian ini adalah pendekatan deskriptif dan teknik pengumpulan data dilakukan dengan cara observasi, wawancara, dan studi literatur. Hasil penelitian menunjukan bahwa pelaksanaan sebar brosur dan penjelasan kepada konsumen beli 1 unit akan mendapatkan hadiah elektronik gratis belum bisa dikatakan efektif karena hasil kegiatan tersebut hanya meninggkat 50 unit penjualan saja dari target 1000 unit rumah yang akan dibangun, dan setelah kegiatan tersebut penjualan kembali menurun drastis. Selain itu, ditemukan factor penyebab turunnya penjualan setelah bauran pemasaran dilakukan dengan metode sebar brosur, penurunan disebabkan oleh permasalahan internal sehinggal kinerja dari setiap departemen tidak efektif dan efisien, dan ada faktor tambahan lainnya yang menjadi hambatan perusahaan untuk terus berjalan. Kata Kunci: Bauran Promosi, efektivitas, Kepuasan Konsumen The presence of industrial property can not only make a significant contribution to the housing development sector for the people to live in, but also have an impact on other development sectors. Housing like the five-five residences is one of the products of PT. Laksana Lima-Lima in the Karawang area with the address Jln. CurugKosambi, Curug, Klari District, Karawang Regency. After a while the sales department or marketing department in the housing carried out five five promotional activities with the method of distributing brochures to the public in order to find out information about the housing. The method used in this research is a descriptive approach and data collection techniques are carried out by means of observation, interviews, and literature studies. The results show that the implementation of distributing brochures and explanations to consumers who buy 1 unit will get a free electronic gift cannot be said to be effective because the results of these activities only increased 50 units of sales from the target of 1000 housing units to be built, and after the activity again sales decreased drastically. . In addition, it was found that the factors causing the decline after sales of the marketing mix were carried out using the brochure distribution method, which were caused by internal problems so that the performance of each department was not effective and efficient, and there were other additional factors that hindered the company from continuing to run. Keywords: Promotion Mix, Efectivity, Consumer Satisfaction.
PENGARUH BRAND AMBASSADOR “BLACKPINK” DAN BRAND IMAGE TERHADAP MINAT BELI DI APLIKASI SHOPEE PADA MAHASISWA MANAJEMEN ANGKATAN 2018 UNIVERSITAS BUANA PERJUANGAN KARAWANG Muhammad Nuch Ghifffary Herawan; Citra Savitri; Syifa Pramudita Faddila
BUANA ILMU Vol 7 No 1 (2022): Buana Ilmu
Publisher : Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bi.v7i1.3013

Abstract

Era modern sekarang ini membawa dampak besar bagi perusahaan platform belanja online di Indonesia, era digital muncul karena adanya perkembangan teknologi yang pesat. Perkembangan tersebut mempengaruhi proses pemasaran, bagaimana nilai suatu produk disampaikan kepada konsumen. Penjualan langsung barang dan jasa ini pada umumnya dikenal dengan sebutan ecommerce (perdagangan elektronik). Diantara startup tersebut terdapat e-commerce salah satunya adalah Shopee. Shopee merupakan e-commerce dengan pengunjung website terbanyak dan paling diminati. Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Ambassador dan Brand Imageterhadap minat beli. Adapun variabel penelitian ini adalah Brand Ambassador, Brand Image, dan Minat Beli. Penelitian ini menggunakan metode kuantitatif menggunakan teknik pengumpulan data berupa wawancara, observasi, studi pustaka dan kuesioner. Sedangkan analisis yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linier berganda, uji t dan uji f dan koefisien determinasi. Pengambilan sampel dalam penelitian ini menggunakan teknik slovin yang pada akhirnya memiliki jumlah sampel 104 responden sesuai dengan perhitungan. Hasil penelitian ini menggunakan program SPSS 24.0 dengan menggunkan taraf signifikan sebesar 5% atau 0,05. Dengan hasil secara parsial Brand Ambassador berpengaruh signfikan terhadap minat beli. Secara parsial Brand Imageberpengaruh signifikan terhadap minat beli. Secara simultan Brand Ambassador dan Brand Imageberpengaruh signfikan terhadap minta beli. Kata kunci: Brand Ambassador, Brand Image Dan Minat BeliThe modern era now has a big impact on online shopping platform companies in Indonesia, the digital era has emerged due to the rapid development of technology. These developments affect the marketing process, how the value of a product is conveyed to consumers. This direct sale of goods and services is generally known as e-commerce (electronic commerce). Among these startups, there are ecommerce, one of which is Shopee. Shopee is an e-commerce site with the most and most in-demand website visitors. This study aims to determine the effect of Brand Ambassador and Brand Image on buying interest. The variables of this research are Brand Ambassador, Brand Image, and Buying Interest. This study uses quantitative methods using data collection techniques in the form of interviews, observations, literature studies and questionnaires. While the analysis used is the validity test, reliability test, classical assumption test, multiple linear regression test, t test and f test and the coefficient of determination. Sampling in this study used the slovin technique which in the end had a sample of 104 respondents according to the calculation. The results of this study used the SPSS 24.0 program using a significant level of 5% or 0.05. With the partial results, Brand Ambassador has a significant effect on Buying Interest. Partially Brand Image has a significant effect on Buying Interest. Simultaneously, Brand Ambassador and Brand Image have a significant effect on asking to buy. Keywords: Brand Ambassador, Brand Image, And Buying Interest
Model Electronic Word Of Mouth dan Viral Marketing Pada Instagram dalam Mempengaruhi Minat Berkunjung Masyarakat di Wisata Alam Green Canyon Karawang Pada Masa Pandemi Covid-19 Citra Savitri; Ratih Hurriyati; Lili Adi Wibowo; Heny Hendrayati
Journal of Business Management Education (JBME) Vol 7, No 1 (2022)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v7i1.38764

Abstract

The Covid-19 pandemic have a negative impact on economic growth, including Indonesia. The tourism sector is one of the various sectors that have a negative impact on current conditions. Green Canyon is a reliable tourist destination in Kabupaten Karawang with a complete agreement of beauty and uniqueness. The role of social media in increasing business is a surefire strategy in increasing the number of visits. This research aims to determine the partial and simultaneous effect of Electronic Word Of Mouth and Viral Marketing on Interest in Visiting People on Instagram at Green Canyon Nature Tourism, Kabupaten Karawang. This research was conducted using quantitative descriptive. The samples used as many as 130 respondents using simple random sampling technique. Data analysis used was multiple regression with the help of SPSS application. The results of this research indicate that: Electronic Word Of Mouth and viral marketing on interest in visiting have agreed criteria based on the results and answers of respondents. Electronic Word Of Mouth and viral marketing on Visiting Interests have an effect partially or simultaneously.
The effect of instagram ads and hedonic shopping motivation on impulse buying through positive emotion (study on management students class of 2018-2020) Ahmad Fahri; Citra Savitri; Syifa Pramudita Fadila
International Journal of Applied Finance and Business Studies Vol. 10 No. 2 (2022): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.831 KB) | DOI: 10.35335/ijafibs.v10i2.53

Abstract

Current buying behavior has changed, where many people make unplanned purchases. Many people who make purchases of a particular product or brand because of interest in the product or brand at that time. It’s called impulse buying, namely the behavior of people who do not plan something for shopping. The act of impulse buying does not always end with satisfaction. Sometimes there is a sense of regret for making a quick decision and wasting money on a product or brand that has been purchased. The purpose of this study was to find out Instagram ads and hedonic shopping motivation on impulse buying through positive emotion. The research method used in this research is a quantitative research method with a causal study. The sampling technique in this research is purposive sampling. The data processing technique in this study uses SEM (Structural Equation Model) analysis based on PLS (Partial Least Square). The Instagram ads variable on the impulse buying variable through the mediation of the positive emotion variable shows that there is no indirect relationship. The hedonic shopping motivation variable on the impulse buying variable through the mediation of the positive emotion variable shows a positive and significant indirect relationship.
The effect of sales promotion and hedonic shopping motivation on impulse buying in resso applications Leo Abdul Azis; Citra Savitri; Syifa Pramudita Faddila
International Journal of Applied Finance and Business Studies Vol. 10 No. 2 (2022): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.555 KB) | DOI: 10.35335/ijafibs.v10i2.62

Abstract

Current buying behavior has changed, where many people make unplanned purchases. This study aims to determine: Partial influence of Sales Promotion on Impulse Buying, Partial influence of Hedonic Shopping Motivation on Impulse Buying. This research was conducted at the University of Buana Perjuangan Karawang for Management students of the 2018-2021 class. The type of research used is quantitative research, using a sample of 100. The sampling technique used was the Lemeshow technique. The data collection method used in this research is to take notes on quantitative research using a questionnaire. Data analysis is SEM (Structural Equation Model) based on PLS (Partial Least Square). The results show that: There is a partially significant effect of Sales Promotion on Impulse Buying with T-Statistics of 2.886, there is a partially significant effect of Hedonic Shopping Motivation on Impulse Buying with T-Statistics of 6.274, both of which are greater than the significance used, namely 1, 96 so that it can be stated that sales promotion and Hedonic Shopping Motivation variables have a positive effect on Impulse Buying. The sales promotion variable on impulse buying shows a positive and significant direct relationship. The hedonic shopping motivation variable on impulse buying shows a positive and significant direct relationship.
Co-Authors Ahmad Fahri Ahmad Maulana Yusuf Aimmatul Khulwani Ellin Permatasari Enjang Suherman Heny Hendrayati Ina Krissina Yuliani Irma Nurul Ulfaida Leo Abdul Azis Lili Adi Wibowo, Lili Adi Muhamad Aditya Nugraha Muhamad Paisal Aristama Muhamad Rafsanjani Muhammad Eza Faisal Muhammad Nuch Ghifffary Herawan Mutiara Febrianti Ratih Hurriyati Rindiyani Julia Setiasih Rizvia Nur Ramadhania Sulung Adidya Alhabsy Suroso Suroso Suroso Syifa Pramudina Faddila Syifa Pramudita Faddila Syifa Pramudita Faddila Syifa Pramudita Fadila Syifa Pramudita Fadila Syifa Pramudita Fadilla Tanti Wijayanti Tiara Brescia Putri Tubagus Chandra Saputra Wike Pertiwi Yunita Eka Sari