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Journal : JOBS (Jurnal Of Business Studies)

THE EFFECT OF WORK SATISFACTION ON EMPLOYEE LOYALTY IN SMK YASBU AL QOMARIYAH SODONGHILIR TASIKMALAYA DISTRICT Kusuma Agdhi Rahwana; Suci Putri Lestari
JOBS (Jurnal Of Business Studies) Vol 5, No 2 (2019): Desember 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v5i2.1714

Abstract

The purpose of this study was to determine the effect of job satisfaction on employee loyalty at the Bina Umat Foundation (YASBU) Al-qomariyah Vocational School at Sodonghilir. The research method used in this research is explanatory research. The use of this method is because the researcher does not only describe empirical facts found in the field, but also intends to analyze and explain the influence between variables. Data collection is obtained through interviews, questionnaires and literature studies. The population in this study were employees of the YASBU Al-qomariah Vocational School.Methods Analysis of the data used is the Multiple Regression Analysis, where data is processed with the help of SPSS. The results of testing the data using the regression equation show the results of the existence of a positive and significant influence variable satisfaction with loyalty. This means that the higher the job satisfaction of an employee, the higher the loyalty of employees of YASBU Al-qomariah Vocational School
THE EFFECT OF PRODUCT QUALITY TOWARD INTEREST IN BUYING UMKM PRODUCTS IN TASIKMALAYA CITY Suci Putri Lestari; Kusuma Agdhi R
JOBS (Jurnal Of Business Studies) Vol 5, No 2 (2019): Desember 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v5i2.1710

Abstract

UMKM  represent business activities that can expand employment and reduce problems while also providing economic services to the community and can facilitate the process of equity and increase public budgets, encourage economic growth, and enhance national success. This study aimed to look at differences in product quality towards the buying interest of UMKM products in Tasikmalaya. And to know the purpose of increasing consumer buying interest. Research uses explanatory research methods. Use this method because research not only discusses empirical facts found in the field, but also discusses and explains the relationship between indicators. Using the sampling method by opposing questionnaires to 120 residents of Tasikmalaya who know about UMKM  information in Tasikmalaya. The object of research is UMKM in the City of Tasikmalaya. The research subjects are consumers of UMKM  products. Analysis using regression with the results of product quality affect the buying interest of UMKM products in the city of Tasikmalaya