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All Journal Jurnal Pendidikan Teknologi dan Kejuruan Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Proceeding SENDI_U Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) BERNAS: Jurnal Pengabdian Kepada Masyarakat Idealis : Indonesia Journal Information System SKANIKA: Sistem Komputer dan Teknik Informatika Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Kresna: Jurnal Riset dan Pengabdian Masyarakat Bit (Fakultas Teknologi Informasi Universitas Budi Luhur) Aptekmas : Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) Jurnal Ticom: Technology of Information and Communication Jurnal Karya Abdi Masyarakat AMMA : Jurnal Pengabdian Masyarakat Jurnal Ticom: Technology of Information and Communication
Wahyu Pramusinto
Program Studi Teknik Informatika, Fakultas Teknologi Informasi, Universitas Budi Luhur
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Journal : Aptekmas : Jurnal Pengabdian Kepada Masyarakat

 1 
PENDAMPINGAN MASYARAKAT DI YAYASAN KREASI INSAN NUSANTARA (YAKIN) UNTUK PENJUALAN ONLINE MELALUI MARKETPLACE BUKALAPAK.COM Rizky Tahara Shita; Wahyu Pramusinto; Lauw Li Hin; Anita Diana; Dwi Achadiani; Fatmasari
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 1 (2023): APTEKMAS Volume 6 Nomor 1 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i1.6547

Abstract

Entrepreneurship is starting to be carried out by the community as well as Small and Medium Enterprises (SMEs) as an alternative to earn income, among others by utilizing information technology and telecommunications. One of the market places, namely Bukalapak, can help small and large entrepreneurs in developing their business to make it more developed. This community service training program aims to make people around the Yayasan Kreasi Insan Nusantara (YaKIN) in East Sudimara Village, Ciledug, Tangerang, able to start an online business with relatively light capital with the Bukalapak market place. Some of the obstacles felt by the surrounding community are the lack of training facilities and teaching staff in the Yayasan Kreasi Insan Nusantara environment, the lack of public interest in online entrepreneurship. Therefore, the use of the internet, technology and telecommunications through Bukalapak online market place sales training, is expected to help the community within the Yayasan Kreasi Insan Nusantara environment to be able to start an online business starting from opening an online store, filling out products and marketing them to earn additional income. In this activity, several stages were carried out to obtain information on initial needs, namely observations, interviews, and literature studies. At the time of the training, using methods, theoretical explanations and practicals directly to participants. The results obtained from this training, the community in the Kreasi Insan Nusantara Foundation environment understands how to manage an online store on Bukalapak.com as a free medium, know and understand Search Engine Optimization techniques in improving online store marketing and its products. Thus, community businesses can increase their sales, and can maximize the marketing of community business products through online marketplaces.
Co-Authors Abdul Kodir Adi Rahmad Nugroho Aditya Ismamudi Agung Budianto Anif, M Anita Diana Bruri Trya Sartana Dimas Bayu Gumelar Dito Dirgantara Dolly Virgian Shaka Yudha Sakti Dwi Achadiani Edy Edy Endi Pradopo Amin Farizal Dias Amsari Fatmasari Ferdiansyah Ferdiansyah Humisar Hasugian I Ketut Suada Ika Susanti Juanita, Safitri Juanita, Safitri Lauw Li Hin M. Anif Mufti Muhammad Wishal Fajrul Nofiyani, Nofiyani Nugroho Wizaksono Nurwati Prasetyo, Basuki Hari Purwanto, Dimas Rauf Riyantono Recky Juniansyah Asad Rizki Prabowo Rizky Tahara Shita Ryfan Aditya Indra Ryfan Aditya Indra Safrina Amini Safrina Amini Saputro, Ari Sejati Waluyo Siswanto, Siswanto Sri Mulyati Sri Mulyati Tulus Budiadji Syam Utama, Gunawan Pria Wulandari Wulandari Yesi Puspita Dewi Yudi Santoso